Content Marketing Great marketing strategies don't neglect customer feedback Don't overlook the importance of customer testimonials in your marketing strategy! Learn how to get and include them effectively in your marketing campaigns.
Tools 15 lesser-known places to hire freelance press release writers It’s wise to assemble a team of great freelance press release writers for various projects. Here are some places to help get you started.
Tools 23 recommended newswire and press release distribution services PR teams can save a lot of time with the right press release distribution services. Here’s a quick guide to help you select the right one.
Spotlight On luxury journalism: an interview with Tatler Asia's Jacqueline Tsang Jacqueline Tsang's big break came when an opportunity with Tatler Asia opened. Here's her story.
Spotlight Purpose-driven luxury more relevant in Asia now, says Tatler Asia's Jacqueline Tsang Tatler Asia's relaunch was designed to emphasize purpose-driven luxury over merely covering the wealthy, so why the change? Jacqueline explains.
Spotlight Pitching to editors – top tips by Jacqueline Tsang, EIC, Tatler Asia Tatler Asia's Regional Head of Content and Editor in Chief Jacqueline Tsang shares some of the best ways PR practitioners can pitch to editors.
Content Marketing Content marketing is now more relevant than ever, says Wordpress report Gone are the days where content marketing was treated as an afterthought - a new report shows just how crucial it is for both B2Bs and B2Cs.
Content Marketing Why is consistency in content marketing important? You know the importance of branding and content marketing, but what about maintaining consistency in both? We explore more in this piece.
Reports Social media sees decline in engagement – except TikTok Although TikTok sees less posting by users, it's interestingly the one that has seen the most engagement compared to others.
Spotlight Will ChatGPT replace humans in PR? Q&A with Arun Sudhaman C2 Media asked Arun Sudhaman the tough question we've been asking a lot, and here's what he has to say.
Spotlight PR and comms in APAC: challenges and trends with Arun Sudhaman The PR and comms industry in APAC is unique, and so are its challenges. We speak to Arun Sudhaman to learn more.
Spotlight PR vs advertising: insights by Arun Sudhaman, CEO & Editor-in-Chief, PRovoke Media PR or advertising - C2 Media speaks to Arun Sudhaman to get his thoughts on this, and the future of the PR industry in APAC.
Technology Tips for finding the right chatbot for your enterprise Looking for the best chatbot for your enterprise? Here are some tips to find the right chatbots and learn how they can benefit your small business or enterprise.
Content Marketing Doing YouTube marketing right: 5 things to consider Including YouTube into your overall marketing strategy can be overwhelming. Here are five things to consider when embarking on a YouTube marketing strategy.
Content Marketing How to create an effective content calendar for marketing Planning and creating a content calendar for marketing isn't too difficult if you can follow these basic steps.
Content Marketing Here are the best TikTok marketing strategies for 2023 If you want to up your TikTok game, check out these 5 TikTok marketing strategies to boost visibility and generate more leads.
News Instagram to end live shopping feature in March, pivots to ads instead After removing the Shop tab, Instagram is now ditching live shopping, raising questions about the future of social commerce on the platform.
Spotlight From consultant to managing director: Thomas Franky's story We speak with PR veteran Thomas Franky on his decades-long career in the Indonesian PR and comms industry.
Spotlight Comms, PR and ESG in Indonesia: perspectives by Thomas Franky, Artemis Indonesia Investors are increasingly mounting pressure on companies to comply with ESG, so how is Indonesia handling it? Thomas Franky shares more.
Jobs Brands are seeking bilingual PR writers with experience in B2B tech (English-Chinese) Brands on ContentGrow are looking for freelance journalists and PR writers who understand how to write about the B2B tech sector, specifically the semiconductor industry.
Jobs Brands on ContentGrow are seeking industrial machinery writers Brands on ContentGrow are looking for freelance industrial machinery writers.
Technology On ChatGPT and innovation: Artemis Indonesia's approach to new technologies AI is meant to help humanity instead of threatening them. Here's how Artemis Indonesia is using ChatGPT in their business.
Content Marketing The role of personalization in modern marketing technology Consumers are getting ever more demanding, and personalization is the key to capturing and retaining audience interest.
Freelancing The importance of continuing education for freelance writers There are many reasons why continuing education is essential for a successful freelance writing career. We explore how in this piece.
Content Marketing The 2023 social media marketing content creation playbook As the landscape continues evolving, find out the key social media marketing trends for 2023 to improve audience engagement.
