Jamie

Martech

The uses of Natural Language Processing (NLP) in Marketing

NLP in marketing is still in its nascent stage, but there are plenty of current applications of the technology that businesses should really pay attention to.

Public Relations

Seedstars' Michaela Villaroman on research and relationships in PR

It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.

Content Marketing

Here's why your business needs both traditional and digital marketing

Digital marketing is everywhere, but it's not the only channel you have to boost your marketing efforts. Here are five benefits of combining both to give your business that edge.

Martech

Cyberattacks are increasing - Is your martech stack really secure?

Cyberattacks are on the rise - and your martech stack is vulnerable, too. Here are some strategies to reduce cybersecurity risks in your martech stack.

News

EU targets tech giants, wants broader rules on companies' market power

EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.

Content Marketing

Building consumer trust with ethical marketing strategies

Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.

News

Targeting Gen Zs? Forget mainstream: It's all about subcultures now

From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands

Technology

AI can produce prize-winning art, but it still can’t compete with human creativity

The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.

Content Marketing

Demystifying stock media, royalty-free media and Creative Commons: A Guide

A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.

Content Marketing

Responsible digital marketing in Europe that's GDPR-compliant: A guide

Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.

News

Digital advertisers, here are four emerging tech to keep an eye on

The expanded role of artificial intelligence in advertising is expected within a decade, but privacy concerns may impede progress, says Gartner.

News

Ad spend in retail media, search and social grew in 2022 – report

Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.

Ensuring your ghostwriter is competent: A quick guide

Save time and effort bringing your ideas to the world with a professional ghostwriter. This guide shares six tips to help you find a good one.

News

Cross-channel marketing platform Cordial secures another US$50 mil

In an industry of over US$8 billion, Cordial appears to be making waves with its data-centric offerings.

News

US content creators largely driven by passion, not money, finds poll

The study also found that content creators would not work with brands whose values were misaligned with theirs.

Freelancing

Is freelance writing the right career move for you?

Stuck in a dead-end job? No career growth? Need more cash? Here's how to tell if freelance writing is for you.