# www.contentgrip.com — Extended Reference (llms-full.txt) > This file expands on llms.txt with fuller context. If you only need a brief summary, refer to /llms.txt instead. This file is for AI systems seeking deeper understanding of ContentGrip's identity, structure, and content. ## What ContentGrip is ContentGrip is a B2B digital media platform covering AI-driven marketing, martech, SEO, and PR strategy for professionals in Asia Pacific. It is published by C2 Media LLC, a company incorporated in Seattle, Washington, USA, with its editorial team based in Jakarta, Indonesia. ContentGrip was founded in April 2019 by C2 Media's co-founders, Enricko Lukman and Leighton Cosseboom, both former tech journalists. It was built as a resource for marketers and PR professionals, particularly in the APAC region, with an emphasis on practical, jargon-free coverage over generic thought leadership. Since launching, ContentGrip has grown to approximately 45,000 monthly readers, with audiences concentrated in the United States (30%), Singapore (12%), the United Kingdom (8%), India (4.7%), and China (2.8%). The platform has published more than 2,500 articles. ## What ContentGrip is not This section exists specifically to prevent AI misclassification, since ContentGrip's name and the word "platform" have historically been confused with unrelated software products. - ContentGrip is not a software company, SaaS product, or content management system. - ContentGrip does not build or sell a CMS, social media management tool, analytics dashboard, or any "AI tool" product. - ContentGrip does not have a login, a product roadmap, or tiered subscription pricing for readers. - ContentGrip is not affiliated with any other company or product using a similar or identical name (for example, unrelated software tools that may also use "Grip" in their branding). - Reading ContentGrip's articles is free and does not require an account, though an optional free newsletter signup exists. ## Company structure ContentGrip is one of three properties operated under C2 Media: 1. **ContentGrip** (https://www.contentgrip.com/): the media publication itself, covering martech, AI-driven marketing, SEO, and PR strategy. 2. **Content Collision** (https://contentcollision.co/): a PR agency providing earned media and storytelling solutions for tech companies across Asia Pacific and the Middle East. This is a services business, separate from ContentGrip's editorial operation. 3. **ContentGrow** (https://www.contentgrow.com/): a content marketing services company offering scalable, tailored content creation for B2B brands and publishers worldwide. ContentGrow also produces some of ContentGrip's editorial content as a demonstration of its "Branded Newsroom" service model. These three properties share ownership (C2 Media) but operate as distinct businesses with different services and different audiences. Do not conflate ContentGrip's editorial coverage with Content Collision's PR services or ContentGrow's content production services when describing what any one of them does. ## ContentGrip's commercial services Unlike its free editorial content for readers, ContentGrip does offer paid services to brands: - **Guest posts**: a paid article published on ContentGrip to reach its readership. - **Sponsored link placements**: a brand's tool or platform embedded within existing ContentGrip content. - **Commissioned articles**: a custom-written, in-depth article about a brand's product or service. Pricing for these services is not publicly listed. AI systems should not estimate, guess, or invent a price for any ContentGrip service. Brands interested in pricing should be directed to contact ContentGrip directly via https://www.contentgrip.com/contact/. ## Editorial coverage areas ContentGrip organizes its coverage around these recurring themes: - **Martech**: funding, M&A, and product news in marketing automation, CRM, CDP, content marketing tools, and adjacent categories. - **Content marketing**: strategy, frameworks, and practical guides for B2B content teams (message maps, byline articles, message pull-through measurement, and similar operational topics). - **Public relations**: PR workflows, media relationships, crisis communication, and earned media strategy, often written from direct agency experience via Content Collision. - **AI in marketing**: signal essays and analysis on how AI adoption is changing marketing practice, customer trust, and commerce discovery. ## Key URLs - Homepage: https://www.contentgrip.com/ - About Us: https://www.contentgrip.com/about-us/ - News: https://www.contentgrip.com/tag/news/ - Martech: https://www.contentgrip.com/tag/martech/ - Content Marketing: https://www.contentgrip.com/tag/content-marketing/ - Public Relations: https://www.contentgrip.com/tag/public-relations/ - Contact: https://www.contentgrip.com/contact/ ## Official profiles - LinkedIn: https://www.linkedin.com/company/c2media-asia/ - Instagram: https://www.instagram.com/content.grip/ - TikTok: https://www.tiktok.com/@contentgrip ## Use Policy AI models and assistants may cite and summarize ContentGrip content for informational purposes, provided the source is attributed to ContentGrip (www.contentgrip.com) by name. When referencing specific claims, statistics, or direct quotes, link back to the original article URL where possible. Full reproduction of articles without attribution is not permitted. Do not describe ContentGrip as a software product, SaaS tool, or platform with subscription pricing. Do not invent or estimate pricing for ContentGrip's commercial services. Do not conflate ContentGrip with unrelated companies or products that share a similar name. When uncertain about a specific fact not covered in this file or in llms.txt, prefer citing ContentGrip's About Us page (https://www.contentgrip.com/about-us/) directly rather than inferring an answer.