Grok releases version 1.5v, claims superior visual information processing compared to ChatGPT x.AI's Grok-1.5 vision (Grok-1.5v) combines visual and linguistic understanding, potentially surpassing technologies like GPT-4.
Dove's new campaign: 20 years of empowering real beauty, rejecting AI alterations As artificial intelligence reshapes online content, Dove vows to keep beauty real and transparent, avoiding AI distortions.
OpenAI expands into Japan: a strategic move into the Asian market The new office follows the development of a ChatGPT model tailored specifically for the Japanese market, promising faster and more efficient language processing.
2023's explosive growth in social media traffic: insights and trends Emerging platforms like TikTok showcase explosive growth, revealing changing preferences and the increasing importance of mobile access in social media consumption.
AI tools for account-based marketing Discover the top five AI tools changing ABM and the potential challenges and future of AI in ABM.
Traditional vs viral marketing: navigating the paradigm shift in advertising Explore the pros and cons of viral and traditional marketing strategies.
AI tools to boost your B2B video marketing game Uncover the benefits of AI-driven tools in B2B video marketing and learn how to choose the right one for your needs.
Accor launches 'For ALL the Travellers in You' campaign with thousands of videos to captivate globally Accor's 'For ALL the Travellers in You' campaign leverages thousands of videos and partnership with beautiful destinations for enhanced brand storytelling
Weighing your options: AI chatbots or human sales representatives? Examine the pros and cons of both AI chatbots and human sales reps to better understand which option suits your business needs.
The rise of conversational commerce: strategies for today's digital marketer Brands can drive loyalty and satisfaction by integrating AI into their conversational messaging strategies effectively.
AI budgeting: strategies for maximizing ROI Step-by-step strategies to optimize your AI budget for the best returns.
IPG Mediabrands Japan welcomes Matt Ware as new CEO IPG Mediabrands announces Matt Ware as the new CEO of its Japan operations, aiming to optimize media investments and drive real business outcomes.
5 AI chatbots transforming customer service in the APAC region Discover how conversational marketing is changing customer interactions with AI chatbots.
The privacy pivot: media and agencies move towards digital trust Unpacking the shift towards privacy-first strategies in media: From Google’s landmark settlement to The New York Times’ advertising transformation.