Content Marketing Sprite goes hyperlocal to win Gen Z’s summer loyalty in ASEAN Sprite’s summer takeover blends hyperlocal flavor, real-time data, and youth culture across ASEAN
Martech Synthetic data might be the next big thing in privacy-first advertising Martech leaders in Asia Pacific are already using synthetic data to train AI, test campaigns, and future-proof analytics
News Google taps Aunty M to make B2B ads fun again in Southeast Asia Google Southeast Asia launches its first YouTube creator series to simplify digital ads for entrepreneurs—through comedy.
Martech Instagram is now searchable on Google Search Google is indexing Instagram Reels, captions, and bios on search results. This changes how brands approach social
Content Marketing Samsung taps BTS' RM to turn homes into digital galleries Samsung picks BTS' RM as ambassador to spotlight art accessibility through tech
Martech Are we looking at AI-driven layoffs? inside Amazon, Shopify and Klarna's staffing updates Tech leaders say they’re going “AI-first”—but that may mean fewer humans in the loop
Content Marketing How plush toys became the surprise heroes of brand marketing More than merch: brands like Pizza Hut and Milo are turning plushies into long-term customer engagement assets.
News Xiaohongshu pivots from lifestyle guide to interest-led community Xiaohongshu refreshes its identity with a campaign that puts personal interests at the core
Martech What is ‘query fan-out’ in Google’s AI Mode Google’s new AI Mode uses query fan-out to change how content gets discovered. Learn what that means for your SEO playbook.
Martech 2025 mid-year ad forecast according to WPP and MAGNA Revised forecast sees slower growth as digital surges, traditional media stalls
Martech YouTube tightens monetisation rules to clamp down on repetitive content YouTube updates its monetisation policy to weed out repetitive content—here’s how it could impact creators and brands
Content Marketing Standard Chartered puts human stories at the heart of wealth marketing “WealthNOW” blends branded content and business storytelling to win over Asia’s new money elite
Lists Asia’s go-to content marketing agencies — 2025 edition Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.
Martech Should marketers hide their AI use? Some marketers keep AI tools a secret. Should you? This article explores the strategic pros and cons of transparency.
Martech Essence expands Roblox beauty world with monetized emote and Gamescom debut With a new summer island and its first paid emote, essence steps deeper into gamified brand building
Guides How to hire a content writer: Cost, skills & where to find one Hiring a content writer? Learn where to find one, how much to pay, and how AI fits into content creation.
Martech New LinkedIn API finally lets marketers track real content impact LinkedIn launches analytics API and deeper post metrics to help marketers connect content to real business results
Martech The rise of faceless creators Faceless creators are rising across platforms. Here’s what this trend means for content strategy, monetization, and brand marketing.
Content Marketing Premier League taps Adobe AI to let fans design fantasy kits New Adobe-powered AI tools will let fans co-create kits and receive custom matchday experiences
Martech AI startups like Perplexity and OpenAI are coming for Chrome and they’re not holding back Perplexity’s invite-only browser enters the AI search race as OpenAI prepares its own Chrome rival
Martech LinkedIn’s 2025 study reveals why creator-led video is now B2B’s must-have move LinkedIn’s 2025 survey shows marketers are losing audience attention—and how video storytelling might be the fix
Martech Is branded search worth it? Bose pauses ads to find out Bose halts search ads in half the U.S. to question whether branded clicks really drive sales
Martech DHL’s 2025 e-commerce report explores what shoppers expect from brands now DHL’s new trends report shows where e-commerce is headed—and what marketers should prioritize next
Martech TikTok doubles down on AI ads with Smart+ TikTok’s Smart+ ad tool is gaining new features as the platform moves toward search integration and less advertiser control
Martech Google’s search dominance is cracking: what marketers should watch As Google’s search market share dips, here’s what marketers need to know about the shifting landscape