Content Marketing

Sprite goes hyperlocal to win Gen Z’s summer loyalty in ASEAN

Sprite’s summer takeover blends hyperlocal flavor, real-time data, and youth culture across ASEAN

Martech

Synthetic data might be the next big thing in privacy-first advertising

Martech leaders in Asia Pacific are already using synthetic data to train AI, test campaigns, and future-proof analytics

News

Google taps Aunty M to make B2B ads fun again in Southeast Asia

Google Southeast Asia launches its first YouTube creator series to simplify digital ads for entrepreneurs—through comedy.

Martech

Instagram is now searchable on Google Search

Google is indexing Instagram Reels, captions, and bios on search results. This changes how brands approach social

Content Marketing

Samsung taps BTS' RM to turn homes into digital galleries

Samsung picks BTS' RM as ambassador to spotlight art accessibility through tech

Martech

Are we looking at AI-driven layoffs? inside Amazon, Shopify and Klarna's staffing updates

Tech leaders say they’re going “AI-first”—but that may mean fewer humans in the loop

Content Marketing

How plush toys became the surprise heroes of brand marketing

More than merch: brands like Pizza Hut and Milo are turning plushies into long-term customer engagement assets.

News

Xiaohongshu pivots from lifestyle guide to interest-led community

Xiaohongshu refreshes its identity with a campaign that puts personal interests at the core

Martech

What is ‘query fan-out’ in Google’s AI Mode

Google’s new AI Mode uses query fan-out to change how content gets discovered. Learn what that means for your SEO playbook.

Martech

2025 mid-year ad forecast according to WPP and MAGNA

Revised forecast sees slower growth as digital surges, traditional media stalls

Martech

YouTube tightens monetisation rules to clamp down on repetitive content

YouTube updates its monetisation policy to weed out repetitive content—here’s how it could impact creators and brands

Content Marketing

Standard Chartered puts human stories at the heart of wealth marketing

“WealthNOW” blends branded content and business storytelling to win over Asia’s new money elite

Lists

Asia’s go-to content marketing agencies — 2025 edition

Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.

Martech

Should marketers hide their AI use?

Some marketers keep AI tools a secret. Should you? This article explores the strategic pros and cons of transparency.

Martech

Essence expands Roblox beauty world with monetized emote and Gamescom debut

With a new summer island and its first paid emote, essence steps deeper into gamified brand building

Guides

How to hire a content writer: Cost, skills & where to find one

Hiring a content writer? Learn where to find one, how much to pay, and how AI fits into content creation.

Martech

New LinkedIn API finally lets marketers track real content impact

LinkedIn launches analytics API and deeper post metrics to help marketers connect content to real business results

Martech

The rise of faceless creators

Faceless creators are rising across platforms. Here’s what this trend means for content strategy, monetization, and brand marketing.

Content Marketing

Premier League taps Adobe AI to let fans design fantasy kits

New Adobe-powered AI tools will let fans co-create kits and receive custom matchday experiences

Martech

AI startups like Perplexity and OpenAI are coming for Chrome and they’re not holding back

Perplexity’s invite-only browser enters the AI search race as OpenAI prepares its own Chrome rival

Martech

LinkedIn’s 2025 study reveals why creator-led video is now B2B’s must-have move

LinkedIn’s 2025 survey shows marketers are losing audience attention—and how video storytelling might be the fix

Martech

Is branded search worth it? Bose pauses ads to find out

Bose halts search ads in half the U.S. to question whether branded clicks really drive sales

Martech

DHL’s 2025 e-commerce report explores what shoppers expect from brands now

DHL’s new trends report shows where e-commerce is headed—and what marketers should prioritize next

Martech

TikTok doubles down on AI ads with Smart+

TikTok’s Smart+ ad tool is gaining new features as the platform moves toward search integration and less advertiser control

Martech

Google’s search dominance is cracking: what marketers should watch

As Google’s search market share dips, here’s what marketers need to know about the shifting landscape