Guides What brands need to know about interactive marketing In a world where static campaigns have traditionally targeted everyone with the same message, interactive marketing is a subtle and nuanced approach.
Technology 3 ways marketers can capitalize on virtual real estate Real estate is an economic pillar in any market. But as blockchain and the metaverse upend industries, property marketers suddenly have new opportunities.
Technology What marketers need to know about the latest Connected TV trends The pandemic undoubtedly boosted the global video streaming sector via CTV. Today, it would seem there is no going back. Here are some interesting stats.
Content Marketing What marketers can learn from past World Cup ad campaigns It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.
Content Marketing How Customer Camp doubled its newsletter audience in nine weeks Customer Camp CEO Katelyn Bourgoin shared growth hacks that helped her firm acquire more than 4,000 new subscribers in nine weeks.
Content Marketing How sports marketers are innovating post-Covid Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.
Guides 4 ways to quickly get 500 SaaS customers Hampton VC's Joe Speiser recently shared four customer acquisition flywheel strategies to help SaaS founders quickly lock in hundreds of customers.
Content Marketing 3 clever tech marketing campaigns in 2022 With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.
Reports What is a good conversion rate for your business? The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.
Lists 3 SEO tips to increase organic traffic A great SEO strategy should be developed from the viewpoint and perspective of your existing and potential consumers.
Public Relations Twitter accounts marketers should follow in 2022 From Arianna Huffington to content marketing guru Joe Pulizzi, here are the top five accounts to help you stay up-to-date on important marketing trends.
Technology How marketers should adapt to changes in the post-covid consumer behavior The global pandemic has caused significant disruptions in the way businesses to operate and retain customers.
Spotlight Nurse-turned-writer Geninna Ariton on how to build a freelance career Previously a nurse in the Philippines and a preschool teacher, Geninna Ariton shares how she reignited her passion for writing in 2020 with freelancing.
Tools 13 recommended media monitoring services for global PR teams Media monitoring services can help PR teams save time on important but repetitive tasks. Here are some of our recommendations.
Spotlight Living the dream: Umesh Bhagchandani talks lifestyle journalism, entertainment industry, and meeting celebrities With more than 10 years of experience writing for the media and communication industry, Umesh emphasizes the personal freedom granted by the freelance world.
Tools 15 martech companies with great tools for global teams We’ve rounded up a list of martech companies and digital tools that may help to upgrade your current marketing team’s stack.
Reports Trends and data: 140+ NEW and powerful marketing statistics for 2022 We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2022.
Technology 3 ways AI can enhance your marketing game Artificial intelligence is transforming a variety of industries, and marketing is one of the most exciting examples.
Spotlight Lawyer-turned-journalist Richard Acello takes readers on a journey, one article at a time American freelance journalist Richard Acello stepped out of his Phoenix law office to see the world, and he has not looked back since.
Technology How AR is bringing marketers into the metaverse Once seen as a niche technology, here's how augmented reality is evolving as a proper bridge for marketers to enter the metaverse.
Reports Marketers look to offer more personalized loyalty programs in APAC (report) Antavo's customer loyalty report looks into the key trends and challenges that APAC marketers face in 2022 and beyond.
Spotlight 20+ freelance journalists for hire in various niches Each week, ContentGrow showcases talented freelance journalists for hire. If keen to work with any, open their portfolio and click 'Hire Me' to get started.
Tools 12+ content marketing tools to help managers save time and money Use these content marketing tools to automate processes and lighten your daily workload. Managers will save time and money with leaner ops.
Tools 22 websites to help you hire freelance journalists With so many options out there, it’s a challenge to find the right app or platform to hire freelance journalists. We’ve rounded them up here.
Lists 13 recommended firms offering professional content writing services The demand for content writing services has steadily increased annually. Once armed with a strategy, here are a few vendors for marketers to check out.
