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Threads overtakes X on mobile

Threads overtakes X on mobile

Meta’s Threads now sees more daily mobile users than X. What’s fueling the shift, and how should brands respond?

David Beckham’s post-feud interview is a PR case study in restraint

Public Relations

David Beckham’s post-feud interview is a PR case study in restraint

When family drama meets the global stage, Beckham’s media strategy keeps the brand intact

Yozo.ai raises US$1.7M to automate e-commerce growth with AI-native revenue engine

Yozo.ai raises US$1.7M to automate e-commerce growth with AI-native revenue engine

Learn how Yozo.ai’s funding will help automate lifecycle marketing and drive e-commerce growth with AI.

Gaming's golden age of marketing? What the 2026 UA report really says

Gaming's golden age of marketing? What the 2026 UA report really says

AppsFlyer and Newzoo's latest report reveals rising UA costs, AI-driven creative scale, and genre-specific shifts that marketers must act on

GIGR (Playad.ai) raises US$5.4M pre-seed to build multi-agent AI marketing workflows

GIGR (Playad.ai) raises US$5.4M pre-seed to build multi-agent AI marketing workflows

Playad.ai’s funding round accelerates AI-native creative workflows, making interactive ads practical for marketers.

Winclap bets on creator ops with Brkaway acquisition

Winclap bets on creator ops with Brkaway acquisition

Learn how Winclap’s Brkaway deal changes creator management and influencer campaigns for marketers.

PAR Technology acquires Bridg: what unified customer data means for marketers

PAR Technology acquires Bridg: what unified customer data means for marketers

PAR Technology’s acquisition of Bridg brings loyalty and non-loyalty data together, offering new opportunities for retail and restaurant marketers.

TikTok’s US deal is finally happening

TikTok’s US deal is finally happening

A new ownership structure for TikTok is taking shape. Here’s how it could impact your marketing strategy.

MINI leans into design-first storytelling with new Paul Smith campaign

MINI leans into design-first storytelling with new Paul Smith campaign

MINI’s latest campaign isn’t about the car. It's about the craft and collaboration

Flowla raises US$2.5M to bring automation to B2B sales and customer success

Flowla raises US$2.5M to bring automation to B2B sales and customer success

The UK startup is building a new “customer layer” to automate sales execution, onboarding, and renewals.

Opendate raises US$14M to become the OS for indie live events

Opendate raises US$14M to become the OS for indie live events

As Ticketmaster tightens its grip, Opendate is building tools for independents to win.

Google Trends gets a Gemini upgrade

Google Trends gets a Gemini upgrade

Google Trends just got an AI upgrade, and here’s how it changes research and content planning

Public Relations

Brand mentions are overrated: how Google weighs editorial links in modern PR campaigns

Why modern PR campaigns still need editorial backlinks to drive real SEO results

TikTok quietly launches PineDrama to test the waters in microdrama streaming

TikTok quietly launches PineDrama to test the waters in microdrama streaming

TikTok is expanding into serialized microdramas. Here’s what this new experiment means for marketers

Lisa’s ‘Amazing Thailand’ ad sparks AI suspicion and backlash

Lisa’s ‘Amazing Thailand’ ad sparks AI suspicion and backlash

The ‘Amazing Thailand’ campaign drew global attention and controversy as fans debated whether the hyper-polished image of Lisa was AI-generated

How The Laughing Cow uses plushies to win hearts and boost brand relevance in SEA

The Laughing Cow’s plushie campaign blends retail, social, and experiential tactics to stay relevant with Gen Z and millennials

Marketers brace for AI disruption and orchestration gaps in 2026

Marketers brace for AI disruption and orchestration gaps in 2026

Mediaocean’s latest report reveals marketers are doubling down on digital video, AI ads, and system unification

Netflix pushes for WBD deal with all-cash offer, reveals US$1.5B in ad revenue

Netflix pushes for WBD deal with all-cash offer, reveals US$1.5B in ad revenue

Netflix moves to seal its Warner Bros deal and reveals a booming ad business

How to delete a Google search result when the page is already gone

How to delete a Google search result when the page is already gone

A guide to removing cached snippets, old URLs, and deleted pages from Google search

Paramount+ unlocks programmatic ads in live sports

Paramount+ unlocks programmatic ads in live sports

Paramount rolls out real-time programmatic buying for UFC, unlocking new live-sports opportunities for marketers

What's stopping UK creators from building a brand?

Adobe Express survey shows UK business owners struggle to show up confidently with their brand

TikTok launches Streaming Ads to target entertainment fans

TikTok launches Streaming Ads to target entertainment fans

The platform’s latest ad tools are built to convert fandom into subscribers

Gen Z content strategy: why the 8-second rule is only half the story

Content Marketing

Gen Z content strategy: why the 8-second rule is only half the story

The truth about how value perception—not attention span—drives Gen Z's digital engagement

ChatGPT Go expands globally as OpenAI prepares to test ads

ChatGPT Go expands globally as OpenAI prepares to test ads

ChatGPT Go is now available in 170+ countries, with OpenAI also piloting ads for free and Go users

McDonald’s plushies and the new loyalty game

McDonald’s plushies and the new loyalty game

Brands like McDonald’s are using plush toys not just to delight but to drive app engagement, habit formation and CRM