Spotlight Epoch CEO Jade Choy on the event the CRM forgot Epoch CEO Jade Choy explains how EpochX connects event engagement to CRM records, pipeline stages, and post-event revenue intent.
Spotlight Gretchen Moore: Hilton's Stay strategy is really about memory Hilton's Gretchen Moore explains how the Deepika Padukone campaign links cultural relevance, loyalty, and the hotel stay.
Spotlight Content Collision: B2B PR credibility begins before the announcement Content Collision's Tommy Prayoga argues that startups should treat PR as a long-term perception system, not a last-minute launch tool.
Spotlight Getting a senior executive to say yes is the easy part. Here's the hard part The Ortus Club's Jess Circi on why AI-personalized outreach is losing its edge, and what actually earns a senior executive's trust in 2026.
Spotlight StoryMint's founder on building the tool his own agency needed Search Agency's Ridho Putradi S'Gara built StoryMint to fix a problem 15 years of agency work never solved: research that never reaches the workflow.
Spotlight AI made content free. That's exactly why Kickresume's best pages are the least AI-written ones Kickresume's Peter Duris on why AI made generic content free, and why proof, depth, and audience fit are the only things left that still convert.
Spotlight Dreamdata CEO Nick Turner: B2B buyers have made up their minds before you call Dreamdata CEO Nick Turner on why B2B buyers arrive with their minds made up, how companies create friction, and what to do about it.
Spotlight Axel Sukianto: B2B teams are paying a tax for playing it safe Truescope's VP Marketing Axel Sukianto explains why B2B teams play it safe, what real experimentation looks like, and why conviction beats content.
Spotlight Why B2B startups lose deals after the demo (and it's not your competitor's fault) Most B2B startups blame competition when deals stall after a demo. The real problem is message decay inside the buyer's own organisation. Here's what to fix.
Freelancing AI and humans: How will the future of freelancing be like? As rice-bowl-threatening AIs make waves in the news, fear looms over the heads of many a creative. But are these feelings justified? Anna Rzhevkina opines.
Spotlight How Ardath Albee builds B2B buyer personas that actually work Marketing strategist Ardath Albee shares her diagnostic framework for building effective B2B buyer personas and why most companies start too late.
Spotlight Fractional CMO Laura Moore: "My goal is to get myself out of a job" Laura Moore's fractional CMO firm has a 9-month exit model: build marketing systems that survive without her. Here's her tech stack and 2026 predictions.
Spotlight AI can write copy, but it can't write compassion: Maria Breaux on human-first marketing Maria Breaux rewrites government forms with compassion, achieves fundraising goals at 125%, and explains why AI can't replace the human voice in marketing—even when everyone's trying to automate everything.
Spotlight How a B2B content writer turned 25 executive interviews into a flagship report in half the time B2B content strategist Nick Pryke shares his systematic approach to extracting insights from large-scale interview projects using AI, without sacrificing the human nuance that makes enterprise content work.
Spotlight Ulf Lonegren: Why traditional inbound marketing is dead Roketto's Ulf Lonegren reveals how his agency pivoted from traditional inbound to AI-driven strategies—and why "What is CRM?" content is dead.
Spotlight Stop cognitive offloading: How lazy AI use is killing B2B marketing results Marketing Director Joel Zorrilla warns against using AI in ways that reduce critical thinking—and shares what actually works for lead generation in complex industries
Spotlight Exclusive: How Clean Cult’s “Join the Cult” campaign made sustainability go viral Clean Cult’s TikTok campaign turned a taboo word into a sustainability movement. Here’s how they pulled it off
content marketing Serbiz proves TikTok doesn’t need polish, just show up and hustle Forget perfect. Serbiz’s unfiltered, honest content scaled across Southeast Asia
Spotlight How agencies can stop selling hours and start scaling expertise: Benjamin Zenou's methodology-first approach Benjamin Zenou explains how Suits.ai transforms agency methodologies into AI agents, moving beyond productivity to scalable expertise delivery.
Spotlight Fiction writer turned AI strategist: "You should never completely outsource your brain to AI" Sally Slater's systematic AI workflows help law firms and consultancies scale expertise without losing human judgment.
Spotlight Stop choosing sides: A balanced approach to LinkedIn thought leadership B2B copywriter David Friedman reveals how tension pairs help leaders navigate LinkedIn's polarized landscape between generic AI content and performative authenticity.
Spotlight Think better, not faster: A veteran communicator's approach to AI integration Marco Dautel shares how 20 years in PR taught him to use AI for strategic thinking, not just efficiency. Learn his framework for better AI integration.
Spotlight The 20% of content work AI can't touch: A strategist's framework Jake Rundell shares his framework for identifying the critical 20% of content work that requires human strategy, from EU compliance to brand consistency at scale.
Spotlight Why many B2B companies are targeting the wrong customers Hans Bunes reveals how AI/ML combining website scraping with firmographic data achieves 82% accuracy in B2B customer targeting—and why 35% of your current customers aren't ideal.
Spotlight Why B2B2C marketers can't just plug in AI email tools Kathy McGovern from Access Development explains why B2B2C companies struggle with AI email tools—and how they can save time where it matters.
