Spotlight Sequencr AI's Jeremy Seow: More AI alerts can still miss a crisis More monitoring will not fix disconnected warning signs. Jeremy Seow explains where AI can help crisis teams, and where human judgement still decides.
Spotlight Podmerse's Anuj Agarwal: A missing podcast sponsor isn't proof the ad failed A podcast sponsor disappearing is not proof its ads failed. Podmerse co-founder Anuj Agarwal explains what repeat bookings show, and what they cannot.
Spotlight Duolingo's Manu Orssaud: Even a viral joke needs to get people learning Duolingo CMO Manu Orssaud explains why an iPhone Duo joke needed a path from QR-coded apples to actual language lessons.
Spotlight Collabstr's Kyle Dulay: Why brands rehire creators even when their posts underperform Collabstr co-founder Kyle Dulay explains why only 10.35% rehire a creator within 60 days and why reliability can outweigh engagement.
Spotlight Searchable's Chris Donnelly: a near-100% AI score missed the questions that mattered Searchable's Chris Donnelly explains why brand-heavy prompt lists can make AI visibility scores look nearly perfect while missing new buyers.
Spotlight Billion Dollar Boy's Thomas Walters: One brand overpaid creators by $4 million and didn't know it Billion Dollar Boy’s Thomas Walters explains how fragmented creator deals, rights and local market dynamics can push fees off benchmark.
Spotlight Netcore.ai's Rajesh Jain: Your AI marketing agent is only as smart as how old its data is Netcore.ai founder Rajesh Jain explains why stale customer data can make marketing agents act quickly on the wrong customer picture.
Spotlight PUCPR’s Cristina Pastore: AI can sound certain while inventing the story Cristina Pastore tested PUCPR’s Humanitas Code after an AI assistant invented work she had never done. Her lesson for marketers: polished output still needs grounding.
AI marketing Indonesia's AI product debate shifts from tools to governance Jessica Wijaya explains how Indonesia's product AI conversation moved from tool discovery toward agent integration, with governance still under-discussed.
AI marketing Mixpanel's Kurby Chua sees product maturity outpacing AI in Indonesia Mixpanel's Kurby Chua sees Indonesia's product ecosystem advancing, while AI use remains more visible in internal workflows than customer-facing products.
Spotlight Pion's Will Weeks: Gen Z still loves brands, they're just pickier about paying for them Pion's PION100 U.S. data shows Gen Z still likes brands while budgeting hard. CMO Will Weeks explains what turns affinity into spend.
Spotlight McDonald's France, Swann Richard and Julien Sens: make bedtime reading a performance TBWA Paris creatives Swann Richard and Julien Sens explain how McDonald's France turned bedtime reading into a repeatable parent-training campaign.
Spotlight Picsart's Gevorg Kazaryan: inside Vera, the AI that grades your ad before it goes live Picsart's Gevorg Kazaryan explains how Vera scores ads, turns feedback into edits, and keeps final campaign decisions with marketers.
Spotlight Before you buy an AI sales tool, ask it to show you a lost deal Most AI sales tools are good at showing what they did. Almost none clearly show what a lost deal actually changed. Go7's audit of 100 products found the gap, and Carter Stewart's five-minute demo test tells you how to check for yourself.
Spotlight Your message can be perfect and still fail. Here's what to fix instead. Your message can be word-for-word correct and still fail to land. Here's what to fix instead, a framework for adjusting delivery in real time without touching the substance, from a communication expert who's had to do it in front of a thousand people.
Spotlight Most brand-monitoring tools stop at the alert. dig is building past it. 84% of brands can't prove their measurement is working. dig built custom apps in under a week to close the gap between an alert and someone actually acting on it.
Spotlight AI didn't kill the writing job. It made everyone an editor. A content operation that once needed 20 writers can now run on one person and a well-trained AI system, according to a conversation between C2 Media's Enricko Lukman and StoryMint's Miftahul Khoir. The catch: someone still has to know what good looks like.
Spotlight Dmitry Rudenko: 165 million views taught him to stop trusting his own taste A Siberia-based creator's 18-day Reels experiment taught him that his own creative judgment couldn't predict what an audience would actually watch, and what he started doing differently once he accepted that.
Spotlight LT.agency's Jess Petersen: automate the work, not the judgment. LT.agency's Jess Petersen explains how automation replaced repetitive ad operations while keeping campaign judgment and client controls human.
Spotlight Shahrzad Rafati on letting AI run everything except the artist's voice RHEI's AI music release workflow turns one track into campaign assets while keeping artists in control of voice and publishing.
Spotlight Smalls' Melody Park on turning 'cat' into a brand you can't escape Smalls' Melody Park explains how the new Is Cat campaign uses selective copy, concentrated OOH, and live feedback to build recognition.
Spotlight AnyMind's Singapore chief on making live commerce AI work AnyMind Singapore Country Manager Toh Yi Hui explains how AI, human hosts and local data can turn livestream engagement into sales.
Spotlight Decentriq's Max Groth says AI needs verifiable data neutrality Decentriq's Max Groth explains why AI marketing needs verifiable data neutrality, client-owned clean rooms, and human support.
Spotlight Daniela Bartoli: Stop treating PR timing as a volume game Daniela Bartoli explains how brands can read reporter signals, choose the right channel, and use AI without outsourcing PR judgment.
Spotlight Epoch CEO Jade Choy on the event the CRM forgot Epoch CEO Jade Choy explains how EpochX connects event engagement to CRM records, pipeline stages, and post-event revenue intent.
