Spotlight On luxury journalism: an interview with Tatler Asia's Jacqueline Tsang Jacqueline Tsang's big break came when an opportunity with Tatler Asia opened. Here's her story.
Spotlight Purpose-driven luxury more relevant in Asia now, says Tatler Asia's Jacqueline Tsang Tatler Asia's relaunch was designed to emphasize purpose-driven luxury over merely covering the wealthy, so why the change? Jacqueline explains.
Spotlight Pitching to editors – top tips by Jacqueline Tsang, EIC, Tatler Asia Tatler Asia's Regional Head of Content and Editor in Chief Jacqueline Tsang shares some of the best ways PR practitioners can pitch to editors.
Content Marketing Content marketing is now more relevant than ever, says Wordpress report Gone are the days where content marketing was treated as an afterthought - a new report shows just how crucial it is for both B2Bs and B2Cs.
Spotlight Will ChatGPT replace humans in PR? Q&A with Arun Sudhaman C2 Media asked Arun Sudhaman the tough question we've been asking a lot, and here's what he has to say.
Spotlight PR and comms in APAC: challenges and trends with Arun Sudhaman The PR and comms industry in APAC is unique, and so are its challenges. We speak to Arun Sudhaman to learn more.
Spotlight PR vs advertising: insights by Arun Sudhaman, CEO & Editor-in-Chief, PRovoke Media PR or advertising - C2 Media speaks to Arun Sudhaman to get his thoughts on this, and the future of the PR industry in APAC.
Spotlight From consultant to managing director: Thomas Franky's story We speak with PR veteran Thomas Franky on his decades-long career in the Indonesian PR and comms industry.
Spotlight Comms, PR and ESG in Indonesia: perspectives by Thomas Franky, Artemis Indonesia Investors are increasingly mounting pressure on companies to comply with ESG, so how is Indonesia handling it? Thomas Franky shares more.
Technology On ChatGPT and innovation: Artemis Indonesia's approach to new technologies AI is meant to help humanity instead of threatening them. Here's how Artemis Indonesia is using ChatGPT in their business.
Spotlight Building a PR agency: small budget? No problem - Q&A with Harumi Supit It's really not that difficult to bootstrap your own PR 'startup' as long as you stick to some key strategies.
Spotlight Bootstrapping your own PR agency: key insights from Harumi Supit Starting your own PR agency can be exciting, but it does come with its challenges. Harumi Supit shares her tips on navigating the landscape.
Spotlight How to manage boundaries and expectations with clients: an interview with Harumi Supit Offering stellar comms services is only one half of the battle as a consultant. The other is managing boundaries and expectations with your client well. Comms expert Harumi Supit shares her toolkit with us.
Spotlight Choosing the right marketing chatbot: an interview with AiChat's Jade Mai Chatbots are aplenty, so how can companies decide which ones to get? We got Jade Mai of AiChat to share tips and strategies to help find the right chatbot for your business.
Public Relations Navigating PR pitching: more insights from Seedstars' Michaela Villaroman Pitching stories to the press needn't always revolve around funding news. Michaela Villaroman shares tips on how to up the creative factor.
Public Relations Seedstars' Michaela Villaroman on research and relationships in PR It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.
Public Relations How Seedstars' global media relations head approaches PR for startups In the first episode of the Comms in Asia podcast by C2 Media, Michaela Villaroman shares how to navigate common PR challenges for tech startups.
News Cherubic Ventures launches biweekly newsletter; targets Asia's tech & startup scene Eyes on Asia targets founders or professionals interested in learning more about the Asian tech and startup scenes.
Freelancing AI and humans: How will the future of freelancing be like? As rice-bowl-threatening AIs make waves in the news, fear looms over the heads of many a creative. But are these feelings justified? Anna Rzhevkina opines.
News BackScoop: SEA's first GenZ-built startup newsletter This Manila-based content and community platform is currently the talk of the town due to its authentic and youthful content covering everything tech industry in SEA.
Content Marketing Building consumer trust with ethical marketing strategies Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.
Freelancing Seasoned for greatness: Kenneth Goh’s journey into the world of freelance culinary writing Singapore-based lifestyle journalist and editor Kenneth Goh shares his experiences as a freelancer in the brilliantly colorful landscapes of food and lifestyle writing.
News Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.
Martech Here’s the technology marketing toolkit your business needs today If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.
Freelancing From local news to full-time freelance writing: Stephanie Augustin's story Writing as a career doesn't have to mean you'd be stuck with employers all the way. Here's Stephanie Augustin's story on how she found her way into the world of full time freelance writing with ContentGrow.
