Public relations stories, news, and updates

Six practical tips for writing press releases (with examples)

Press releases are an important tool to help companies communicate information to the public. Here's our beginner-friendly guide to help you craft one.

Public Relations

Four things editors look for in press releases

Press releases are important media tools that help brands get their message across. Here are some things editors look for in a press release – so you can get your news published in the media.

Technology

Here's how consumer behaviors are changing post-lockdown

The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.

Public Relations

MarTech stack deep dive: Social Media

Social media is still considered one of the most influential MarTech Stack. Social platforms enable word-of-mouth, brand authenticity, trust, and community.

Public Relations

MarTech stack deep dive: Email Marketing

There are various ways to use the internet for your business. One method remains just as crucial today as it was created in 1971 --email marketing.

Public Relations

Twitter accounts marketers should follow in 2022

From Arianna Huffington to content marketing guru Joe Pulizzi, here are the top five accounts to help you stay up-to-date on important marketing trends.

Technology

How Musk’s Twitter buy-out shapes the platform’s future

Twitter is now owned by someone who calls himself a “free speech absolutist." Here's what marketers and media pros should keep in mind.

Public Relations

Unilever will stop marketing food and beverages to children under 16

Efforts to limit marketing to young audiences come amid health concerns, such as childhood obesity. The deadline for brands to comply is January 2023.

Public Relations

3 ways brands can be more eco-friendly as consumers drive sustainability

As consumers shift toward eco-friendly lifestyles, brands genuinely need to do what's best for the planet. Here are a few tips on how to go green.

Content Marketing

5 Thai campaigns that show how music can help brands go viral

These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.

Public Relations

5 misconceptions about gamers that marketers need to know

There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.

Public Relations

LinkedIn lets users add “dyslexic thinking” as a skill

The campaign is relevant to marketers as it shows how brands can embrace inclusivity with relative ease and benefit from a positive PR splash.

Technology

Mobile commerce, marketing pull Express out of Covid-19 battering

The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.

Public Relations

Publicis Groupe Vietnam names Kate Bayona-Garcia new CEO

Bayona-Garcia will take over for Lukasz Roszczyc, who is stepping down to pursue opportunities outside of advertising.

Technology

Twitter rolls out interactive 3D product ads

Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.

Public Relations

Pedigree encourages children to read to dogs to overcome anxiety

Cute marketing. Having a dog as a listener can ease feelings of anxiety and give support, a study by Pedigree claims.

Media

Judge lets Facebook advertisers run class-action lawsuit over ad rates

The ruling allows for, potentially, millions of people and brands that paid for ads on Facebook and Instagram since 2014 to sue as a group.

Technology

Singapore's Charles & Keith ventures into metaverse fashion week

Fashion brand Charles & Keith has unveiled plans to embrace the metaverse and accept crypto payments.

Content Marketing

Skittles hosts Twitch event to say sorry to soured lime fans

Tongue in cheek, Skittles formally apologizes to folks frustrated by the brand’s decision to ditch its lime candies in favor of green apple in 2013.

Reports

Most consumers in APAC leave sites after viewing just one page (report)

Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.

Public Relations

Chris Riley leaves Ogilvy after more than 25 years to join mobility industry

After Riley’s departure, co-CEO for Ogilvy Asia Kent Wertime will take on the additional role of group chairman for Ogilvy Singapore and Malaysia.

Public Relations

One Championship enters long-term deal with Tumi

The sports media giant has inked a multi-year deal with the luxury brand, involving a travel case for the championship belt, visible to the public.

Public Relations

Manulife Asia ropes in Golin for regional PR remit

The insurance titan has brought in fresh PR blood as it seeks to expand further into Asia.

Public Relations

Dentsu APAC names Christina Lee chief technology officer

Prior to joining Dentsu, she worked for France-based luxury group Kering and cosmetics giant L’Oréal.

Public Relations

Amanda Chen and Andrew Au join Uniplan’s global board

Brand experience agency Uniplan has expanded its board of directors. Amanda Chen returns as CFO, while Andrew Au will join as CSO.