public relations PR audit: how to find the gaps before your next campaign A practical PR audit guide for B2B teams that need clearer messaging, better media targeting, and stronger earned visibility evidence.
Spotlight Content Collision: B2B PR credibility begins before the announcement Content Collision's Tommy Prayoga argues that startups should treat PR as a long-term perception system, not a last-minute launch tool.
public relations PR teams need source infrastructure, not more AI pitching Journalists need PR inputs, but AI-written outreach is making trust more fragile. The durable advantage is verified source infrastructure, not higher pitch volume.
public relations Wendy's hands North America comms remit to Ruder Finn Wendy's has selected Ruder Finn as its North American communications agency of record, with Agnostic supporting Canada.
public relations Fact sheet: how PR teams turn scattered details into proof A practical fact sheet guide for PR teams that need accurate, current, journalist-ready facts for pitches, briefings, and press kits.
public relations George Regan steps back from Regan Communications George Regan is stepping back from daily management at Regan Communications Group, with Christian Nakkashian taking the operations post.
public relations Lazada Malaysia hands PR remit to TEAM LEWIS Lazada Malaysia has handed its PR AOR remit to TEAM LEWIS, adding an e-commerce account to the agency's Malaysia portfolio.
public relations Public relations plan template: how PR teams turn strategy into execution Use this public relations plan template to align goals, audiences, messages, owners, timelines, budget, and measurement before outreach starts.
public relations PR KPIs: what to track when coverage has to prove value A practical PR KPI guide for measuring earned media beyond clip volume, inflated reach, and dashboard noise.
public relations Trippant hires ex-Ogilvy PR EMEA CEO Joanna Oosthuizen Trippant has hired Joanna Oosthuizen as chief client officer, strengthening its senior counsel and commercial communications positioning.
public relations Communications calendar: how PR teams plan visibility A practical communications calendar guide for PR teams covering fields, workflows, tools, mistakes, and post-campaign learning.
public relations iD Collective wins Eight Sleep Australian PR brief iD Collective has won Eight Sleep's Australian PR and influencer brief, adding a consumer wellness technology account to its local remit.
public relations PR clipping: how teams turn coverage into useful proof Learn how PR clipping helps teams capture media coverage, score quality, preserve proof, and turn earned mentions into better PR reports.
public relations Archetype moves Owen Waters into UK director role Archetype has moved Owen Waters from Singapore to London as UK Director, strengthening its cross-market counsel for AI and technology clients.
public relations Press statement: how PR teams should respond on the record A practical press statement guide for PR teams covering when to use one, what to include, approval, distribution, and measurement.
public relations Burson wins The Kallang communications brief Burson has been appointed communications agency for The Kallang Group, adding a Singapore destination brief across earned media, reputation, and executive visibility.
public relations Backgrounder: how PR teams give journalists useful context A practical backgrounder guide for PR teams covering what to include, when to use one, mistakes to avoid, tools, and measurement.
public relations Sabre hands tech PR remit to Walt & Company Walt & Company has won Sabre's PR remit, a specialist account focused on making complex travel AI and platform messaging easier to understand.
public relations Holding statement: how PR teams should respond before facts are final A practical holding statement guide for PR teams covering structure, templates, approval workflows, common mistakes, and crisis measurement.
public relations Delphi combines with 393 in tech PR integration Delphi has merged with 393, bringing its backed technology PR shop into one brand and reputation consultancy.
public relations Press release dateline: how PR teams should format city and date A practical guide to press release datelines, covering where they go, how to format city and date, and how PR teams should check them before distribution.
public relations Newsjacking: how PR teams join breaking stories without forcing it A practical newsjacking guide for B2B PR teams, covering safe timing, workflow, formats, tools, and measurement.
public relations Longacre names Whit Clay first CEO amid growth push Longacre Square Partners has appointed Whit Clay as its first CEO, adding management structure as the advisory firm scales its special-situations work.
public relations Who's leading the charge? Top 8 PR agencies in APAC Explore top PR firms in APAC, each specializing in distinct sectors like tech, health, and consumer markets.
public relations How to vet a B2B PR agency in Singapore A practical framework for vetting B2B PR agencies in Singapore, with five questions that matter more than any star rating.
