Public relations stories, news, and updates

Navigating PR pitching: More insights from Seedstars' Michaela Villaroman

Pitching stories to the press needn't always revolve around funding news. Michaela Villaroman shares tips on how to up the creative factor.

Public Relations

Seedstars' Michaela Villaroman on research and relationships in PR

It’s not easy to get featured on TechCrunch. To PR professional Michaela Villaroman, relationship-building for startups is key.

Public Relations

How Seedstars' global media relations head approaches PR for startups

In the first episode of the Comms in Asia podcast by C2 Media, Michaela Villaroman shares how to navigate common PR challenges for tech startups.

Public Relations

The impact of emerging technologies on branding and public relations

We can't run from tech, so we'd need to embrace it - yes, even the PR industry. Here are some ways emerging tech is changing the PR landscape.

Lists

The Mega Writing Guide: Fantastic Writers and Where to Find Them

Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.

Media

What is crowd culture?

How do brands keep up with changing consumer attitudes and group beliefs and reach their target audience? It starts with understanding what crowd culture is.

Public Relations

A beginner’s guide to building relationships with journalists

Good relationships with journalists benefit your brand's image. PR expert from Seedstars Michaela Villaroman shares proven strategies for success.

Martech

Three tech media monitoring tools for businesses

Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.

Public Relations

The ultimate media monitoring service guide for global PR teams (with 13 examples!)

PR teams can save time on important but time-consuming tasks by outsourcing media monitoring. Here's our list of 13 services to choose from.

Guides

11 great press release examples (plus tips!)

Press releases are an important tool to help companies communicate information to the public. Here's our beginner-friendly guide as well as 11 examples.

Martech

Data: Good practices for businesses (based on GDPR standards)

Customers are increasingly more aware of personal data privacy and security, so businesses everywhere could really benefit from GDPR-compliant practices - regardless of where they are.

Public Relations

Four things editors look for in press releases

Press releases are important media tools that help brands get their message across. Here are some things editors look for in a press release – so you can get your news published in the media.

Technology

Here's how consumer behaviors are changing post-lockdown

The COVID-19 pandemic has changed everything, even consumer behaviors. To recover economically, companies need to stay on top of changing trends.

Public Relations

MarTech stack deep dive: Social Media

Social media is still considered one of the most influential MarTech Stack. Social platforms enable word-of-mouth, brand authenticity, trust, and community.

Public Relations

MarTech stack deep dive: Email Marketing

There are various ways to use the internet for your business. One method remains just as crucial today as it was created in 1971 --email marketing.

Technology

How Musk’s Twitter buy-out shapes the platform’s future

Twitter is now owned by someone who calls himself a “free speech absolutist." Here's what marketers and media pros should keep in mind.

Public Relations

Unilever will stop marketing food and beverages to children under 16

Efforts to limit marketing to young audiences come amid health concerns, such as childhood obesity. The deadline for brands to comply is January 2023.

Public Relations

3 ways brands can be more eco-friendly as consumers drive sustainability

As consumers shift toward eco-friendly lifestyles, brands genuinely need to do what's best for the planet. Here are a few tips on how to go green.

Content Marketing

5 Thai campaigns that show how music can help brands go viral

These successful music-driven marketing campaigns hit millions of views. Each aims to entertain the audience while sending a key branded message.

Public Relations

5 misconceptions about gamers that marketers need to know

There are long-standing myths about the relationship between gamers and brands that remain in the minds of modern marketers. Let's hit the reset button.

Public Relations

LinkedIn lets users add “dyslexic thinking” as a skill

The campaign is relevant to marketers as it shows how brands can embrace inclusivity with relative ease and benefit from a positive PR splash.

Technology

Mobile commerce, marketing pull Express out of Covid-19 battering

The fashion brand saw its average order value jump by 27% after launching a mobile app and switching up its marketing game.

Public Relations

Publicis Groupe Vietnam names Kate Bayona-Garcia new CEO

Bayona-Garcia will take over for Lukasz Roszczyc, who is stepping down to pursue opportunities outside of advertising.

Technology

Twitter rolls out interactive 3D product ads

Twitter is aiming to make feeds more interesting, both to users and advertisers, by launching three new ad products.

Public Relations

Pedigree encourages children to read to dogs to overcome anxiety

Cute marketing. Having a dog as a listener can ease feelings of anxiety and give support, a study by Pedigree claims.