Content Marketing - ContentGrip

Trends and data: 105+ NEW and powerful marketing statistics for 2021

We’ve compiled an extensive list of recent marketing statistics to help practitioners win in 2021.

Martech startup funding news: 48+ investments and acquisitions in 2021

With a global market size of US$121.5 billion, investors and marketers should check out the latest martech startup funding news here.

case studies

11 smart B2B content marketing examples and success stories

It’s never a bad time to refresh your marketing game. Learn from the best by checking these B2B content marketing examples.

Content Marketing

Report: Strong growth in media intelligence spend

Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.

Technology

20 sites to find free stock images in 2021

High-quality visuals can make your marketing content more engaging and help build traffic. Here are eight of the most popular sites to find beautiful free stock images for your content.

case studies

10 clever blog marketing examples and what you can learn from them

82% of companies that blog say it is essential to their business. Here are business blog marketing examples to inspire your own.

reports

Report: digital messaging is key in B2C marketing

Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.

reports

What is a good conversion rate for your business?

The median conversion rate for SaaS firms in 2020 was 3.0%. Check out these benchmarks for 15 other industries.

Content Marketing

11 effective lead magnet ideas to grow your email list (with examples)

Digital marketers can attract potential customers to their brands by using lead magnets. Here are 11 lead magnet ideas worth exploring.

reports

5 marketing insights from Google’s Year in Search APAC 2020 Report

Google’s Year in Search 2020 report shares unique insights that are based on billions of consumer queries throughout Asia Pacific.

acquisitions

Unsplash is getting acquired by Getty Images

Unsplash announced that it will continue to operate as a standalone brand under the ownership of Getty Images.

reports

Airtable report: martech is both problem and solution for US marketers

A recent survey by spreadsheet app Airtable reveals the amount of manual work done by senior marketers is around 13 hours per week.

case studies

5 thought leadership examples that marketers can learn from

Smart marketers should not underestimate the power of this strategy. Here are some thought leadership examples to get your ideas flowing.

Content Marketing

A starter’s guide to hiring a copywriter for websites

Businesses can become more competitive by understanding how to hire a copywriter for websites. Here is a brief guide for beginners.

guides

How to hire SEO content writers (a beginner’s guide)

Winning traffic from organic search is key for turning your content marketing strategy into a success. Here’s a quick guide on how to hire SEO content writers.

case studies

3 unique podcast marketing examples for content teams

Global marketers are gaining new exposure to potential clients with podcasts. Here are some podcast marketing examples to look into.

case studies

3 smart video marketing ideas for global teams (with examples)

Video is arguably the best content format to convey emotional storytelling. Here are several video marketing ideas that content teams may want to consider.

case studies

How consulting giant Capgemini used simple storytelling to reach millions

Capgemini made the right choice. Rather than sponsoring a professional golfer, the firm doubled down on storytelling.

tools

5 recommended social media management tools for businesses in 2021

Brands can level up their marketing game with the right social media management tools. Here are a few that your team may want to try.

tools

Email marketing software: 3 apps to optimize your business

The right kind of email marketing software can help brand marketers optimize their sales funnels. Here are three recommended apps to get you started.

case studies

5 simple email marketing ideas to consider for your campaigns

Email is an effective way to connect with customers and leads. Increase user engagements by trying out the following email marketing ideas.

guides

Writer vs journalist: differences and which is best for your business (beginner’s guide)

Writer vs journalist. They’re not actually enemies and can complement each other’s skillsets. Here are more insights about these two professions.

guides

For beginners: 6 tips on how to write a press release (with examples)

Press releases help companies announce important updates to the public. Here’s a beginner-friendly guide on how to write a press release.

case studies

How KlikDokter's traffic surged by more than 25 million visits in a year

KlikDokter's 30 million monthly pageviews come down to doing certain SEO basics correctly. Here are three things the team did well.

guides

For beginners: how to build a blog content calendar (FREE TEMPLATE)

Beginner marketers should make sure their publishing routines are in lockstep with a pre-meditated blog content calendar. Here are some tips.