News Indeed launches "Jobs Need People" campaign as it shifts from job search to AI-powered matching Indeed's new global campaign reframes AI as a tool for connection rather than automation alone.
News Chelsea FC and Nike turn a kit launch into a global fan culture movement The club's "Can't tame us" campaign shows how fan communities, culture, and anticipation are becoming the new playbook for sports marketing.
News Hyundai’s FIFA World Cup 2026 campaign blends football stars, robotics, and cultural storytelling Hyundai uses Son Heung-min and Atlas to connect mobility innovation with football fandom ahead of FIFA World Cup 2026.
News Vaseline appoints JENNIE as global ambassador for its body care collection Discover why Vaseline partnered with JENNIE and what the move signals for beauty marketing and body care growth.
News Duolingo lets learners recover lost streaks for Duo’s birthday, and it’s a retention play marketers should watch Duolingo is finally granting one of its most requested features, giving lapsed learners a path back while showcasing how product design can drive re-engagement.
News Jason Momoa crashes the LEGO boardroom to champion play in new World Play Day campaign LEGO’s World Play Day campaign uses comedy, celebrity storytelling, and a playful corporate parody to remind families why creativity still matters.
News Anua names Kendall Jenner as first global ambassador as K-beauty brand doubles down on global growth The skincare brand is pairing celebrity influence with its fast-growing PDRN product line.
News Nike and BTS turn tour merch into a global fandom marketing engine Nike’s BTS WORLD TOUR “ARIRANG” collaboration shows how brands are turning fans into co-creators.
News OREO and BTS launch hotteok-inspired cookie collaboration across 80+ markets BTS’ first global snack partnership shows how brands are rethinking fan engagement at scale.
News Spotify’s disco ball logo sparked a branding trend, and marketers should pay attention Spotify’s glittery anniversary logo accidentally became a masterclass in social-first brand engagement
News LANEIGE gives Neo Cushion a glow-up with BTS’ Jin The BTS star fronts LANEIGE’s latest global beauty push as premium cosmetics brands double down on franchise marketing and celebrity storytelling.
Content Marketing AI made content faster. Brand control is now the bottleneck. AI content governance is now critical for brand voice, creator rights, and disclosure control across modern marketing workflows.
News Colgate turns oral care into emotional storytelling across Asia Pacific Colgate is replacing product-first advertising with emotionally driven family storytelling across Asia Pacific markets.
News Hinge’s new campaign sells emotional honesty, not dating app fantasy Hinge’s latest campaign turns dating app burnout into emotionally honest Gen Z storytelling
News Billie Eilish turns Roblox into a virtual concert venue for immersive fan marketing Roblox turns Billie Eilish’s tour film into an immersive fan ecosystem for Gen Z audiences
News Lenovo taps David Beckham to showcase AI strategy ahead of FIFA World Cup 2026 Lenovo’s new “Maximum David” campaign turns AI productivity into a global football marketing play.
Guides How to create an SEO content brief that supports topical authority A step-by-step breakdown of what belongs in a brief when your goal is owning a topic, not just ranking one page
Content Marketing Modern content marketing strategies beyond SEO Explore how content marketing has evolved from SEO tactics to strategies focusing on audience engagement across multiple digital channels.
News adidas brings FIFA World Cup 2026 pet jerseys to with matching kits for owners and pets The sportswear giant is turning football fandom and pet culture into a lifestyle marketing play ahead of FIFA World Cup 2026™.
News The real marketing lesson behind the “Millennial vs Gen Z” trend Brands are turning generational copy jokes into a lesson on attention, context and cultural fluency.
Content Marketing Disney+ expands ‘A Lifetime of Great Stories’ campaign with cinematic cross-generational storytelling The streaming platform’s latest campaign positions Disney+ as a companion across every stage of life.
Content Marketing Your AI agents need an operating model, not a roadmap Most teams add AI agents before they have an operating model. Here's the ownership, approval, and governance framework to build first.
Content Marketing AI discoverability strategy: why SEO alone is no longer enough Search, chat, and AI recommendations are reshaping how brands get found. Learn how to build authority, citations, and visibility across AI-driven discovery surfaces.
Content Marketing Starbucks Chilled Coffee reframes RTD marketing around self-expression, not energy boosts The campaign taps into Gen Z’s growing frustration with performative identity and pressure to tone themselves down.
Content Marketing The ultimate list of TikTok trends for Gen Z marketing in 2026 Gen Z is rewriting the rules of brand discovery—and TikTok is where it’s happening.
