Content Marketing

Copywriter vs Content Writer: Four key differences

We know, it can be hard to tell the difference between copywriters and content writers in this digital age, but there are key differences you should be aware of. Here are four.

Content Marketing

TikTok's ad revenue is massive - here's exactly how much it will grow

TikTok advertising has been booming despite a slowdown in the US market. Find out how the platform wins consumers' hearts and what makes its ads stand out.

News

Gen Z and Millennials outspending baby boomers, trust social media more

Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.

Tools

10 social media management tools for businesses of all sizes

Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.

Content Marketing

Elon drama aside, marketers can still learn from pros on Twitter

Twitter may have entered a new era of chaos, but it's still a treasure trove of marketing insights from top personalities in the industry. Here are five to follow.

Content Marketing

Building consumer trust with ethical marketing strategies

Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are some strategies that have worked for brands.

Guides

11 great press release examples (plus tips!)

Press releases are an important tool to help companies communicate information to the public. Here's our beginner-friendly guide as well as 11 examples.

News

TikTok's influence on US millennials' food purchasing behaviors

TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.

Martech

Here’s the technology marketing toolkit your business needs today

If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.

News

IAB and IAB Tech Lab collaborate on new privacy framework

IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?

News

Teens Will Fuel Massive Growth in the Video Game Industry Over the Next Five Years

Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.

Content Marketing

Six clever tech marketing campaigns in 2022

With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.

Content Marketing

Three unique ways brands use Twitch

Twitch is the largest video game streaming platform, but many major companies unrelated to gaming have found success there. Here's how.

Content Marketing

Here's how YouTube's algorithm and privacy policy affect marketers

Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.

News

Targeting Gen Zs? Forget mainstream: It's all about subcultures now

From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands

Guides

Everything you need to know about the Creative Commons licenses

Protect your work and business by understanding the different types of Creative Commons licenses and learning where CC media can be used.

Freelancing

Securing on-demand freelancing talent with ContentGrow: A podcast

As we head into 2023, find out how connecting with the right on-demand freelancers through ContentGrow can help improve your business.

Content Marketing

Demystifying stock media, royalty-free media and Creative Commons: A Guide

A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.

Reports

Brands Gen Zs love and hate in 2022

According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.

Content Marketing

Responsible digital marketing in Europe that's GDPR-compliant: A guide

Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.

Case Studies

Gen Z: Obsessed with Brand Authenticity and Activism

Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.

Case Studies

A Tech History of Gen Z: The Digital Generation

Gen Z, the youngest consumer demographic, has been surrounded by technology since birth, and their upbringing undoubtedly will impact marketers' approach in the future.

Content Marketing

Here's why you shouldn't ignore the millennial market. Really.

Millennials have quickly become the most integral demographic group in the US and Asia, and it is about time marketers gave them more attention.

Content Marketing

Three gaming ad campaigns that played out well

A fun game can do wonders for your brand. Check out how famous brands boosted customer engagement by launching their own games.

Content Marketing

Understanding the Millennial Mind: Insights for Marketers

Who exactly are millennials, and what drives them? We take a look at the millennial's psyche to inform your marketing efforts.