Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.

Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are a few ways brands can market more responsibly.

With rising privacy concerns from consumers, brands are shifting from large-scale data harvesting to only seeking the data needed to serve customers.

Make your landing page attractive and easy to navigate. A focus on compelling visuals, calls to action, and key message placement is a big part of success.

While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.

After a buy-out three years ago, Dentsu has changed the name of its local digital marketing agency as part of a strategic consolidation play.

With an abundance of marketing newsletters out there, here are some that could be a good start for you in 2022.