Content Marketing Great marketing strategies don't neglect customer feedback Don't overlook the importance of customer testimonials in your marketing strategy! Learn how to get and include them effectively in your marketing campaigns.
Tools 15 lesser-known places to hire freelance press release writers It’s wise to assemble a team of great freelance press release writers for various projects. Here are some places to help get you started.
Tools 23 recommended newswire and press release distribution services PR teams can save a lot of time with the right press release distribution services. Here’s a quick guide to help you select the right one.
Content Marketing Content marketing is now more relevant than ever, says Wordpress report Gone are the days where content marketing was treated as an afterthought - a new report shows just how crucial it is for both B2Bs and B2Cs.
Content Marketing Why is consistency in content marketing important? You know the importance of branding and content marketing, but what about maintaining consistency in both? We explore more in this piece.
Reports Social media sees decline in engagement – except TikTok Although TikTok sees less posting by users, it's interestingly the one that has seen the most engagement compared to others.
Content Marketing Doing YouTube marketing right: 5 things to consider Including YouTube into your overall marketing strategy can be overwhelming. Here are five things to consider when embarking on a YouTube marketing strategy.
Content Marketing How to create an effective content calendar for marketing Planning and creating a content calendar for marketing isn't too difficult if you can follow these basic steps.
Content Marketing Here are the best TikTok marketing strategies for 2023 If you want to up your TikTok game, check out these 5 TikTok marketing strategies to boost visibility and generate more leads.
News Instagram to end live shopping feature in March, pivots to ads instead After removing the Shop tab, Instagram is now ditching live shopping, raising questions about the future of social commerce on the platform.
Content Marketing The role of personalization in modern marketing technology Consumers are getting ever more demanding, and personalization is the key to capturing and retaining audience interest.
Content Marketing The 2023 social media marketing content creation playbook As the landscape continues evolving, find out the key social media marketing trends for 2023 to improve audience engagement.
Content Marketing Key principles of effective content marketing in the age of AI AI tools help marketers improve their efforts, but the tricky part is to find an equilibrium between the use of tools and retaining the human touch.
News Instagram will remove Shop tab in February - here's how it'll impact your business Instagram will remove the Shop and move Reels from the center spot, bringing the focus back to its core features. Here are the implications for business.
News Cherubic Ventures launches biweekly newsletter; targets Asia's tech & startup scene Eyes on Asia targets founders or professionals interested in learning more about the Asian tech and startup scenes.
Case Studies 7 smart social media marketing examples to get you started for the new year These days, a strong social game is often needed for businesses to thrive.
Content Marketing How to effectively integrate tech and AI into your PR strategy Yes, AI has a lot more relevance in the "human" field of PR than you think. Here's how.
Content Marketing How will AI impact the future of content marketing? As AI improves, businesses will find ways how it can benefit content marketing, with new opportunities in personalization, automation, and optimization.
Content Marketing Here's how the future of video will play out Video has undergone one of the most significant changes in the digital sphere over the past 10 years, so what's next in its evolutionary trajectory?
Content Marketing Here's why your business needs both traditional and digital marketing Digital marketing is everywhere, but it's not the only channel you have to boost your marketing efforts. Here are five benefits of combining both to give your business that edge.
Content Marketing Using customer data to drive marketing strategies SMBs must adopt a data-driven marketing strategy if they want to compete with major companies. Here are five ways customer data can give you that edge.
Martech How AI marketing tools can help your business grow AI has reshaped practically all areas of marketing, from content creation to data analytics. Here are some ways it can help your business grow further.
Lists 13 top content writing services to find fantastic writers Most businesses will require writing services at some point of time, so here's a handy guide to understanding the different types available and where to find the right talent.
Content Marketing Measuring and analyzing the success of your content marketing efforts Creating campaigns is one part of the digital marketing toolbox, but it's nothing without data. Here are some tips on how to effectively measure and analyze your efforts.
Tools 23 websites and tips to help you hire the right writer It's essential you get the right writer for your business. This guide has tips on what to consider before hiring one, as well as where to find them.
