content marketing Stop Managing Content Calendars. Start Building Proof Libraries AI search rewards evidence more than publishing volume. Build proof libraries that help buyers, journalists, and AI systems verify your strongest claims.
content marketing Your AI agents need an operating model, not a roadmap Most teams add AI agents before they have an operating model. Here's the ownership, approval, and governance framework to build first.
News How Pocky is giving its 60-year-old brand a Gen Z glow up As Gen Z seeks authentic experiences, Pocky is repositioning itself as a symbol of everyday connection and shared moments.
News Tropicana’s new “Give Life Some Juice” campaign turns juice marketing into a tropical cinematic universe Tropicana’s latest global platform shifts the focus from orange juice heritage to immersive brand experiences and everyday uplift.
content marketing Fandom now punishes brands that only buy placement Fandom marketing is shifting from rented visibility to earned participation. Brands need roles, rights, and measurement models that prove value beyond placement.
martech The rise of student influencers As student creators gain traction, content marketers must adapt
News Anua taps KPop Demon Hunters fandom with year-long skincare collaboration Anua’s latest campaign turns skincare into a cultural experience for K-pop and animation fans.
News Nike’s ‘Rip the Script’ campaign turns football marketing into a cultural universe Nike is betting that football culture, not just football stars, will drive engagement this summer.
News Indeed launches "Jobs Need People" campaign as it shifts from job search to AI-powered matching Indeed's new global campaign reframes AI as a tool for connection rather than automation alone.
News Chelsea FC and Nike turn a kit launch into a global fan culture movement The club's "Can't tame us" campaign shows how fan communities, culture, and anticipation are becoming the new playbook for sports marketing.
News Hyundai’s FIFA World Cup 2026 campaign blends football stars, robotics, and cultural storytelling Hyundai uses Son Heung-min and Atlas to connect mobility innovation with football fandom ahead of FIFA World Cup 2026.
News Vaseline appoints JENNIE as global ambassador for its body care collection Discover why Vaseline partnered with JENNIE and what the move signals for beauty marketing and body care growth.
News Duolingo lets learners recover lost streaks for Duo’s birthday, and it’s a retention play marketers should watch Duolingo is finally granting one of its most requested features, giving lapsed learners a path back while showcasing how product design can drive re-engagement.
News Jason Momoa crashes the LEGO boardroom to champion play in new World Play Day campaign LEGO’s World Play Day campaign uses comedy, celebrity storytelling, and a playful corporate parody to remind families why creativity still matters.
News Anua names Kendall Jenner as first global ambassador as K-beauty brand doubles down on global growth The skincare brand is pairing celebrity influence with its fast-growing PDRN product line.
News Nike and BTS turn tour merch into a global fandom marketing engine Nike’s BTS WORLD TOUR “ARIRANG” collaboration shows how brands are turning fans into co-creators.
News OREO and BTS launch hotteok-inspired cookie collaboration across 80+ markets BTS’ first global snack partnership shows how brands are rethinking fan engagement at scale.
News Spotify’s disco ball logo sparked a branding trend, and marketers should pay attention Spotify’s glittery anniversary logo accidentally became a masterclass in social-first brand engagement
News LANEIGE gives Neo Cushion a glow-up with BTS’ Jin The BTS star fronts LANEIGE’s latest global beauty push as premium cosmetics brands double down on franchise marketing and celebrity storytelling.
content marketing AI made content faster. Brand control is now the bottleneck. AI content governance is now critical for brand voice, creator rights, and disclosure control across modern marketing workflows.
News Colgate turns oral care into emotional storytelling across Asia Pacific Colgate is replacing product-first advertising with emotionally driven family storytelling across Asia Pacific markets.
News Hinge’s new campaign sells emotional honesty, not dating app fantasy Hinge’s latest campaign turns dating app burnout into emotionally honest Gen Z storytelling
News Billie Eilish turns Roblox into a virtual concert venue for immersive fan marketing Roblox turns Billie Eilish’s tour film into an immersive fan ecosystem for Gen Z audiences
News Lenovo taps David Beckham to showcase AI strategy ahead of FIFA World Cup 2026 Lenovo’s new “Maximum David” campaign turns AI productivity into a global football marketing play.
Guides How to create an SEO content brief that supports topical authority A step-by-step breakdown of what belongs in a brief when your goal is owning a topic, not just ranking one page
