It's not every day that half the world is watching your ad. Here's what brands can learn from past campaigns in the lead-up to the 2022 FIFA World Cup.

Interesting trends range from virtual showcases to activities in the metaverse. Naturally, the best sports marketing plays still focus on fan engagement.

With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.

Social media influences 71% of buying decisions and localization is an important factor. Here are a few updates for brands operating in multiple markets.

Ethical marketing builds trust and loyalty. From protecting consumers' data to helping communities, here are a few ways brands can market more responsibly.

With rising privacy concerns from consumers, brands are shifting from large-scale data harvesting to only seeking the data needed to serve customers.

Make your landing page attractive and easy to navigate. A focus on compelling visuals, calls to action, and key message placement is a big part of success.

While marketers debate the real-world preferences of millennials, clever brands are reaching Gen Z in the virtual world.

After a buy-out three years ago, Dentsu has changed the name of its local digital marketing agency as part of a strategic consolidation play.