Harper Williams - ContentGrip

Sign in Subscribe

Harper Williams

Harper Williams covers the creative ideas shaping food and beverage marketing, from unexpected product launches and limited-edition collaborations to experiential campaigns and packaging innovation.

Cup Noodles Turns Vampire Noodles Into a Halloween Casket

Cup Noodles Turns Vampire Noodles Into a Halloween Casket

Cup Noodles pairs blood-red Vampire Noodles with a $3,999 Titan Casket collectible and a fictional vampire campaign.

Carl's Jr turns one-star burger reviews into free Famous Stars

Carl's Jr turns one-star burger reviews into free Famous Stars

Carl's Jr New Zealand turns one-star reviews of rival burger chains into free Famous Star vouchers with TBWA's One-Star Swapper campaign.

JD Sports and Nike Celebrate Liverpool's Love for the Air Max 95

JD Sports and Nike Celebrate Liverpool's Love for the Air Max 95

JD Sports and Nike celebrate Liverpool's Air Max 95 culture through local collectors, football figures and music.

McCafé Turns Its Drinks Tray Into a Limited-Edition Fashion Bag

McCafé Turns Its Drinks Tray Into a Limited-Edition Fashion Bag

McCafé Australia's limited-edition Tray Bag transforms a cardboard drinks carrier into a vegan-leather fashion accessory.