Martech Enhancing global team collaboration with martech tools at its core Discover how leveraging the right martech tools can transform communication and collaboration for global teams.
Martech 5 affordable martech tools to transform your marketing strategy Unveil the top 5 cost-effective martech tools innovating marketing strategies for brands worldwide.
Martech Upgrading your mobile marketing this 2024 Understanding the mobile-first approach in 2024: Insights into consumer behavior, mobile usage trends, and key components for a successful mobile marketing strategy.
Martech Building your martech stack: tips and insights Discover the step-by-step process of building a martech stack that aligns with your business goals.
Martech AI and journalism: how AI can help journalists work better and stay trusted See how AI technologies offer practical support in journalism, streamlining processes and ensuring high-quality news delivery.
Martech The evolution of press release distribution: what lies ahead? Explore the current landscape and the transformative trends shaping the future of press release distribution.
Martech Podcasting boom: strategies for brands in Asia The rapid expansion of podcasting in Asia presents new opportunities and challenges for brands considering entering the space.
Martech How B2B brands are winning with influencer marketing campaigns Even traditional B2B brands are seeing unprecedented success with targeted influencer campaigns, proving the high ROI of such strategies.
Martech How digital marketers can thrive post-cookie deprecation The strategic roadmap for digital marketers to adapt to the evolving landscape, focusing on first-party data, AI, and privacy-preserving technologies.
Martech Ad-Shield secures $2 million to combat adblock challenges for publishers Ad-Shield announces a $2 million pre-series A funding led by Shorooq Partners, targeting adblock recovery for publishers.
Martech Synup enhances local SEO capabilities with OptimoRank acquisition Synup's acquisition of OptimoRank aims to address gaps in local SEO, offering businesses tools for improved search rankings.
Martech The state of digital marketing in 2023: successes, challenges, and future priorities In 2023, brands significantly increased their investment in SEO, SEM, and content creation, achieving greater audience engagement and digital marketing efficiency.
Martech The future of lead generation: how AI-enhanced webinars are transforming APAC The integration of AI in webinars is reshaping lead generation and audience engagement in the Asia Pacific region.
Martech Mastering SaaS marketing: strategies for overcoming intangible hurdles Learn strategies to convert customers and enhance your SaaS marketing approach despite the intangible nature of software services.
Martech AI in media: Google One AI Premium vs. ChatGPT Plus in India’s evolving landscape As the media industry evolves, understanding the nuances between these AI services is crucial for staying ahead.
Martech A futuristic feast: MCD’s AI-powered Lunar New Year campaign Embracing generative AI, Mcdonald's Hong Kong ushers in the Lunar New Year with digital creativity.
Martech Sonic branding: the future of brand identity in 2024 and beyond Discover how sonic branding is revolutionizing brand engagement, with over half of top brands adopting sound as a key component of their identity.
Martech Thriving amidst challenges: the state of marcomm in Asia revealed With 78% of professionals optimistic about growth, the digital shift is Asia's new frontier.
Martech The rise of data clean rooms: balancing privacy and collaboration in marketing Discover how data clean rooms are essential for marketers in a world increasingly conscious of privacy.
Technology On ChatGPT and innovation: Artemis Indonesia's approach to new technologies AI is meant to help humanity instead of threatening them. Here's how Artemis Indonesia is using ChatGPT in their business.
Content Marketing Key principles of effective content marketing in the age of AI AI tools help marketers improve their efforts, but the tricky part is to find an equilibrium between the use of tools and retaining the human touch.
News Marketers can now monitor TikTok chatter with new Social Standards update Social listening is a essential part of the marketing toolkit to know what consumers are saying, and with TikTok's massive popularity, marketers shouldn't miss out.
Spotlight Choosing the right marketing chatbot: an interview with AiChat's Jade Mai Chatbots are aplenty, so how can companies decide which ones to get? We got Jade Mai of AiChat to share tips and strategies to help find the right chatbot for your business.
Martech Getting the best ROI from your martech investment The challenge in building an ideal martech stack is to choose the right tools for your business. Here are some strategies.
News Instagram will remove Shop tab in February - here's how it'll impact your business Instagram will remove the Shop and move Reels from the center spot, bringing the focus back to its core features. Here are the implications for business.