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Martech

Explore the latest in marketing technology tailored for B2B marketers, PR professionals, and journalists. From AI-driven tools to automation solutions, our martech insights cover cutting-edge tools and strategies that help brands thrive in the fast-paced marketing world. Stay informed on how technology is reshaping content creation, customer engagement, and data analysis.

The rise of fake OOH ads

The rise of fake OOH ads: what it means for creativity and teamwork

The mix of physical and digital elements in fake OOH advertising is inspiring creatives to try bold new ideas.

Estée Lauder teams up with OpenAI to enhance consumer insights and product innovation

Estée Lauder teams up with OpenAI to enhance consumer insights and product innovation

Estée Lauder is working with OpenAI to bring AI-driven insights to its beauty brands, improving everything from product development to marketing.

NytroSEO introduces AI-powered search intent optimization for improved Google Rankings

NytroSEO introduces AI-powered search intent optimization for improved Google Rankings

NytroSEO’s new AI-powered tool improves search relevance by aligning meta tags with real-time user search intent.

recommended newswire and press release distribution services

30 recommended press release distribution sites and services in 2024

Save time finding the right newswire and press release distribution services. Our guide details 30 options with various offerings and costs for PR teams.

The backlash against Coca-Cola’s AI-generated Christmas ad: what went wrong?

The backlash against Coca-Cola’s AI-generated Christmas ad: what went wrong?

Coca-Cola’s AI-generated reboot of its iconic holiday ad drew mixed reviews, with many criticizing its lack of emotion and authenticity.

Indosat and GoTo launches Sahabat AI

Indosat and GoTo launches Sahabat AI: driving Indonesia’s golden 2045 vision

Sahabat-AI focuses on creating AI tools in Bahasa Indonesia to support education, businesses, and government services.

How tech is helping PR pros achieve better results

Public Relations

How tech is helping PR pros achieve better results

Discover the tech helping PR teams write, pitch, and track media coverage more effectively.

GfK and IMDA unveil unified audience data with Singapore's new SG-TAM 2.0

GfK and IMDA unveil unified audience data with Singapore's new SG-TAM 2.0

The next-generation SG-TAM 2.0 brings unified data insights across broadcast, social media, and streaming, empowering media and advertising firms.

AI overviews in Google Search go global: key takeaways for marketers and content creators

AI overviews in Google Search go global: key takeaways for marketers and content creators

Google Search expands its AI-powered overviews to over 100 countries, offering new global opportunities for publishers and businesses. Here’s how marketers can connect better with audiences through Google Search.

OpenAI unveils ChatGPT with built-in search engine access

ChatGPT’s new search function provides real-time answers from the web. Learn how this impacts marketing and content strategy.

AI bias in marketing: simple steps to keep your data accurate

AI bias in marketing: simple steps to keep your data accurate

AI bias can skew marketing data, harming insights, customer trust, and ROI. Here are some tips to prevent it.

Lightricks rolls out AI-powered brand safety tool for influencer onboarding

New analytics solution is aimed at reducing friction, allowing marketers to accelerate influencer marketing operations.

Top 10 Email Marketing Metrics That Actually Matter

Top 10 email marketing metrics that actually matter

Discover the top 10 email marketing metrics every business should track to boost campaign success. From open rates to ROI, these essential metrics reveal audience engagement and help optimize strategies for higher conversions.

AI emails impact brand loyalty: majority of consumers show resistance

Consumers express concerns about the authenticity of AI-generated emails, posing risks to brand reputation, especially in healthcare and finance.

FIFA embraces Singlish in TikTok video: trend or localization move?

FIFA embraces Singlish in TikTok video: trend or localization move?

FIFA’s unexpected use of Singlish in a recent TikTok video has left Singaporeans surprised and intrigued, raising questions about targeted localized marketing.

AI-Powered Conversations: The Future of Financial Services

AI-Powered Conversations: The Future of Financial Services

Discover how AI-powered conversations are changing financial services by enhancing customer support and streamlining operations. From fraud prevention to personalized financial advice, AI is reshaping how banks and financial institutions interact with customers.

5 brands thriving with Gen Z: what they're doing right

5 brands thriving with Gen Z: what they're doing right

Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

How different sectors are adapting to AI innovation

How different sectors are adapting to AI innovation

Learn how AI is being utilized in different sectors, with examples of its impact on innovation, process improvement, and growth strategies.

Ampverse Group expands marketing solutions with a new agency, Ampverse Pulse

Ampverse Group expands marketing solutions with a new agency, Ampverse Pulse

Ampverse launches Ampverse Pulse, a marketing agency designed to connect brands with the rapidly expanding gaming and entertainment sectors.

VistaPrint and impact.com join forces to scale influencer partnerships with small businesses

VistaPrint and impact.com join forces to scale influencer partnerships with small businesses

VistaPrint partners with impact.com to simplify influencer relationships and scale partnerships with small business owners and consumers.

AI and video: Meta rolls out new tools for ad creation

AI and video: Meta rolls out new tools for ad creation

Meta's AI tools transform video ads, cutting manual tasks like resizing and adding features like image animation to enhance content creation.

10 common B2B lead generation mistakes and how to avoid them

10 common B2B lead generation mistakes and how to avoid them

Avoiding 10 common B2B lead generation mistakes can significantly improve your marketing results. Focus on quality leads and effective strategies to drive business growth.

How Semrush’s acquisition of Datos aims to strengthen analytics and intelligence

How Semrush’s acquisition of Datos aims to strengthen analytics and intelligence

With the integration of Datos, Semrush enhances its data analytics suite aiming to provide competitive intelligence for businesses of all sizes.

Salesforce launches Agentforce with Google Cloud integration

Salesforce launches Agentforce with Google Cloud integration

Salesforce and Google Cloud are expanding their partnership with the launch of Agentforce, enabling AI-driven collaboration across Salesforce Customer 360 and Google Workspace apps.

With 1.1 million users, Mangools is a great example of a thriving, self-funded SEO tool

With 1.1 million users, Mangools is a great example of a thriving, self-funded SEO tool

Intuitive tools from Mangools give website owners all the data needed to maximize their SEO strategies.