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Martech

A collection of 4 posts

Four martech best practices in 2022
Martech

Four martech best practices in 2022

Owning a car doesn’t mean you know how to drive. The same concept applies to using Martech tools. Here are some martech best practices for success this year.

  • Brandon T. Suss
Brandon T. Suss Aug 5, 2022 • 5 min read
Ad spend in retail media, search and social grew in 2022 – report
News

Ad spend in retail media, search and social grew in 2022 – report

Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.

  • Jamie
Jamie Aug 2, 2022 • 3 min read
MarTech stack deep dive: Web Analytics
Martech

MarTech stack deep dive: Web Analytics

In the traditional marketing era, marketing had a reputation for being costly and virtually untrackable. Enter Web Analytics.

  • Valery Moniaga
Valery Moniaga Aug 1, 2022 • 5 min read
Cross-channel marketing platform Cordial secures another US$50 mil
News

Cross-channel marketing platform Cordial secures another US$50 mil

In an industry of over US$8 billion, Cordial appears to be making waves with its data-centric offerings.

  • Jamie
Jamie Jul 26, 2022 • 3 min read
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