Martech - ContentGrip

10 social media management tools for businesses of all sizes

Social media is an essential tool for any business, but managing it is another thing altogether. Here are some management platforms to help you save time and money.

Martech

Three tech media monitoring tools for businesses

Gone are the days of manually scouring the web for mentions of your brand. Here are our picks of media monitoring software to help streamline your PR tasks.

Martech

What's predictive analytics in marketing going to be like in 2023?

It's often thought that one of the most important applications of AI is its use in predictive analytics. But is this the case?

News

TikTok's influence on US millennials' food purchasing behaviors

TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.

Martech

Why your business should invest in AI chatbots

AI chatbots are maturing, making them an essential tool for businesses. Here's why.

Martech

Here’s the technology marketing toolkit your business needs today

If you are looking for a Martech stack that covers all the basics, look no further. Here are the fundamental tools that make up a technology marketing toolkit.

News

IAB and IAB Tech Lab collaborate on new privacy framework

IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?

Content Marketing

Six clever tech marketing campaigns in 2022

With more tools and channels in the hands of marketers than ever before, modern tech brands are becoming increasingly innovative with their campaigns.

Martech

Data: Good practices for businesses (based on GDPR standards)

Customers are increasingly more aware of personal data privacy and security, so businesses everywhere could really benefit from GDPR-compliant practices - regardless of where they are.

Content Marketing

Demystifying stock media, royalty-free media and Creative Commons: A Guide

A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.

Content Marketing

Responsible digital marketing in Europe that's GDPR-compliant: A guide

Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here's how.

News

Brands remove the Facebook login option. What does this mean for businesses?

Big brands have removed an option to sign on their website with a Facebook account amid rising privacy concerns. Find out what this change means for businesses.

News

Internet companies complain about Apple’s privacy update – here’s what you need to know

The iOS 14.5 policy update has decreased the growth of essentially all major social media platforms within the past year.

News

What marketers need to know about the latest Metaverse trends

The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.

Martech

MarTech stack deep dive: Remarketing for eCommerce

Have you ever browsed for products online and seen the same results in an ad on your social media? That's remarketing, and this is how it works.

Spotlight

Millennials and Marketing: From Web 1.0 to Web 3.0

We look back at the development of computer and internet technology that has shaped the lives of millennials - and how it might further change.

News

What marketers need to know about Google’s new helpful content update

Tired of landing on SEO-optimized pages without actually helpful content that provides value? Google's new update will change that.

News

Digital advertisers, here are four emerging tech to keep an eye on

The expanded role of artificial intelligence in advertising is expected within a decade, but privacy concerns may impede progress, says Gartner.

Martech

MarTech stack deep dive: Content Delivery Network

Online consumers are known to ditch web pages with slow load times, meaning you need your website and app speedy to satisfy customers. Enter CDN.

Martech

MarTech stack deep dive: CRM

Since the pandemic, businesses have started realizing how customer demands have changed, and focusing on customer engagement.

Martech

Core Martech tools for customer personalization

Personalization tools offer customers an experience like never before. Here are some key tools to help with your business' personalization strategy.

Content Marketing

Five essential Martech tools for businesses

Among many incredible tools for marketing automation that make your business stand out, we have chosen the top 5 to add to your martech stack.

Martech

Four martech best practices in 2022

Owning a car doesn’t mean you know how to drive. The same concept applies to using Martech tools. Here are some martech best practices for success this year.

News

Ad spend in retail media, search and social grew in 2022 – report

Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.

Martech

MarTech stack deep dive: Web Analytics

In the traditional marketing era, marketing had a reputation for being costly and virtually untrackable. Enter Web Analytics.