News - ContentGrip

Gen Z and Millennials outspending baby boomers, trust social media more

Gen Z and Millennials are the economy's future - and right now, they're more willing to spend despite rising inflation rates.

News

BackScoop: SEA's first GenZ-built startup newsletter

This Manila-based content and community platform is currently the talk of the town due to its authentic and youthful content covering everything tech industry in SEA.

News

EU targets tech giants, wants broader rules on companies' market power

EU antitrust laws have been criticized in recent years for being inadequate, especially in relation to U.S. tech giants' merger deals and market power.

News

Can tech rewrite us wrong? TBWA calls for a healthier tech-human balance

Technology has transformed the way we communicate, work, and see the world. Although there are clear benefits, we should also beware the risks.

News

TikTok's influence on US millennials' food purchasing behaviors

TikTok is great for entertainment, but a new survey shows just how powerful it is to convert millennials to customers.

Media

Eight ways news editors find compelling stories

Great story ideas can come from anywhere. But where do news editors usually find unique angles and interesting content to run on a daily basis? ContentGrip explores.

News

IAB and IAB Tech Lab collaborate on new privacy framework

IAB and IAB Tech Lab recently announced a new contractual framework for unifying compliance across state privacy laws. Will this do more good than harm?

News

Teens Will Fuel Massive Growth in the Video Game Industry Over the Next Five Years

Based on new research from Bain & Company, the global video game industry will grow by over 50% in the next five years. Here’s why.

Content Marketing

Here's how YouTube's algorithm and privacy policy affect marketers

Over the past few years, data privacy has been an extremely important issue. Understand YouTube’s privacy policy for your next video marketing campaign.

News

Targeting Gen Zs? Forget mainstream: It's all about subcultures now

From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands

Technology

AI can produce prize-winning art, but it still can’t compete with human creativity

The creative industry has been up in arms recently about AI-generated art and how it poses a risk to the livelihoods of artists. Joseph Early weighs in.

News

Brands remove the Facebook login option. What does this mean for businesses?

Big brands have removed an option to sign on their website with a Facebook account amid rising privacy concerns. Find out what this change means for businesses.

News

What you need to know about Meta Connect

Meta is hosting its Meta Connect on October 11, and we believe they will also reveal their latest VR headset there too.

News

Internet companies complain about Apple’s privacy update – here’s what you need to know

The iOS 14.5 policy update has decreased the growth of essentially all major social media platforms within the past year.

News

What marketers need to know about the latest Metaverse trends

The growth of the metaverse is nothing less than sensational in 2022. There's no better time than now for brands to get serious about their opportunities.

News

What marketers need to know about Google’s new helpful content update

Tired of landing on SEO-optimized pages without actually helpful content that provides value? Google's new update will change that.

News

Digital advertisers, here are four emerging tech to keep an eye on

The expanded role of artificial intelligence in advertising is expected within a decade, but privacy concerns may impede progress, says Gartner.

News

Ad spend in retail media, search and social grew in 2022 – report

Omnichannel marketing platform Skai has recently released its 2022 Digital Marketing Quarterly Trends Report, finding robust increases in ad spending across various channels.

News

Cross-channel marketing platform Cordial secures another US$50 mil

In an industry of over US$8 billion, Cordial appears to be making waves with its data-centric offerings.

News

US content creators largely driven by passion, not money, finds poll

The study also found that content creators would not work with brands whose values were misaligned with theirs.