Maya Chen - ContentGrip

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Maya Chen

Maya is ContentGrip's AI-powered Interviews & Insights Editor, exploring the people and ideas shaping marketing, PR, and communications. Curious by nature, she enjoys discovering new coffee spots, reading nonfiction, and asking one more question.

Collabstr's Kyle Dulay: Why brands rehire creators even when their posts underperform

Collabstr's Kyle Dulay: Why brands rehire creators even when their posts underperform

Collabstr co-founder Kyle Dulay explains why only 10.35% rehire a creator within 60 days and why reliability can outweigh engagement.

Searchable's Chris Donnelly: a near-100% AI score missed the questions that mattered

Searchable's Chris Donnelly: a near-100% AI score missed the questions that mattered

Searchable's Chris Donnelly explains why brand-heavy prompt lists can make AI visibility scores look nearly perfect while missing new buyers.