martech Game on: why creators now drive discovery in the US$200B gaming market Streamers and short-form stars have become gamers’ go-to discovery source—here’s how marketers can adapt
Content Marketing Gaming marketing: a complete guide to reaching players across generations 2025 From Gen Alpha to Gen X, discover how top brands are leveraging games for marketing success.
martech Discord and Substack say the future of media is small and private Discord and Substack make a case for community-first marketing at Social Media Week.
martech Indonesia emerges as ad fraud outlier, says IAS IAS data shows Indonesia outperforms global ad markets in fraud rates, viewability, and attention time.
martech Google expands ads in AI Mode: what it means for search marketers What it means for search marketers as AI answers become ad real estate.
martech Google unleashes AI agents to automate marketing workflows With Chrome and Ads now hosting autonomous AI agents, Google wants to streamline marketing ops.
Content Marketing How Chagee brewed a global tea empire with emotion-first branding Chagee’s brand of premium tea meets cultural storytelling—and it’s working worldwide.
martech APAC buyers ditch vendor calls—Gen AI is now their go-to research tool Forrester survey reveals younger B2B buyers prefer AI tools over sales calls.
martech Clipping: the creator hack that’s catching fire with marketers Brands are jumping on the clipping trend, but is it too good to be true?
martech AI is changing customer experience in SEA—here’s how marketers should adapt SleekFlow’s new research reveals how SEA consumers want AI-powered support—with caveats
martech Google I/O 2025: major AI updates to Search, Gemini, and creative tools Google’s I/O 2025 announcements reveal sweeping AI upgrades across Search, Gemini, and creative platforms—here’s what matters for marketers.
martech OpenAI is building an ad machine. Here’s what that means for marketers OpenAI is courting advertisers — and ChatGPT could soon be the next big ad platform.
Content Marketing The creator who didn’t chase virality—and went viral anyway How authenticity—not analytics—led Sabrina Brier from viral fame to paid campaigns.
martech Lazada fuels SEA affiliate surge with US$100m investment Lazada expands its LazAffiliate program with new tools and big payouts—just in time for the 6.6 campaign.
martech Netflix lets brands step into its hit shows with AI: here’s what marketers should know Netflix's new modular AI ad formats put brands directly inside shows like Stranger Things.
Content Marketing HBO Max back again: what brands can learn from the rebrand backlash HBO Max reclaims its name after a rocky rebrand. Here’s how its social team turned criticism into engagement.
Content Marketing Americans click fast, feel big: Adobe study reveals what really drives ad conversions Adobe's latest report exposes how US consumers react to ads—emotion wins, and trust in influencers is rising.
Content Marketing Formula 1 taps Disney magic to woo Gen Z The two entertainment giants are joining forces in 2026 to target Gen Z—marketers should pay attention.
Content Marketing The rise of the ‘main character energy’: a new playbook for Gen Z marketers Gen Z is rejecting hustle culture and rewriting what “cool” means—marketers, take note.
martech Duolingo goes dark on social: a silence strategy or AI-era signal? As Duolingo experiments with silence, marketers should pay attention to what’s not being said.
martech Google's AI Mode turns Google into a personal shopper: here’s what marketers should know With Gemini and 50B+ product listings, Google is merging discovery and commerce in AI Mode
martech Can AI master Gen Z humor? What marketers should know about meme-based marketing As brands embrace AI for meme marketing, the challenge remains: can machines really capture Gen Z’s chaotic humor?
Content Marketing Are pets the next wave of influencers? ASICS thinks so The rise of animal influencers: what ASICS’ latest move says about the future of brand marketing.
Content Marketing American Tourister turns Squid Game fandom into fashion-forward travel gear Netflix’s cult hit meets carry-on chic—here’s how a travel brand is riding cultural obsession to build fan affinity.
Content Marketing Sports audio is booming: key insights for brands targeting sports fans New research from Edison, SiriusXM, and GroupM reveals how audio deepens fan loyalty and brand engagement.
