ContentGrip (Page 58)

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Why trendjacking burns marketers out and what to do instead

Why trendjacking burns marketers out and what to do instead

Adobe Express surveyed marketers about trend-driven content, and the emotional toll is real

Tinder’s shrine-style pop-up lets Gen Z date with emotional clarity

content marketing

Tinder’s shrine-style pop-up lets Gen Z date with emotional clarity

Tinder taps into Japanese rituals to help Gen Z users reflect, reset, and reenter the dating scene

Gordon Ramsay fronts Burger King UK’s Wagyu drop with a twist

Gordon Ramsay fronts Burger King UK’s Wagyu drop with a twist

Burger King leans on Ramsay’s star power to hype Wagyu launch, but keeps the kitchen to itself

OranAI raises multi-million round to expand its AI agent PhotoG

OranAI raises multi-million round to expand its AI agent PhotoG

With new backing, OranAI aims to accelerate its push into beauty, fashion, and consumer brands.

Why celebrity campaigns demand more than just reach

Why celebrity campaigns demand more than just reach

Viral campaigns can drive reach, but controversy without preparation can burn your brand. Here’s how to assess risk before partnering with celebrities

CreatorDB raises US$4.7M to double down on AI for influencer marketing

CreatorDB raises US$4.7M to double down on AI for influencer marketing

The Taipei–Los Angeles startup will build self-serve tools and expand in the US while leaning into APAC strength.

Magnum Ice Cream Company splits from Unilever

Magnum Ice Cream Company splits from Unilever

The world’s biggest ice cream brand is going solo, here’s why it matters for marketers.

Netflix ad inventory goes programmatic with Amazon Ads DSP

Netflix ad inventory goes programmatic with Amazon Ads DSP

Amazon Ads will soon let marketers buy Netflix inventory across 11 countries. Here’s what to expect.

Sephora goes all in on inclusive beauty across Asia

content marketing

Sephora goes all in on inclusive beauty across Asia

Sephora puts shade diversity at the center of its APAC push. Here’s what this means for brand authenticity

YouGov’s Q2 2025 report

Who’s winning ad attention in APAC? YouGov’s Q2 2025 report breaks it down

YouGov’s latest report uncovers the brands with the biggest ad awareness jumps across five APAC markets

Brian Cox’s Uber Eats ad wins Emmy

Brian Cox’s Uber Eats ad wins Emmy

Uber Eats and Special US win top ad honors. Here’s what made the student-targeted spot stand out

Ray-Ban launches K-pop-infused campaign to connect with Gen Z

Ray-Ban launches K-pop-infused campaign to connect with Gen Z

Ray-Ban.EXE debuts in Seoul with a film and robot to tap into Korean pop culture

content marketing

How Starbucks turned the Frappuccino into a viral global icon

From Britney Spears sightings to ube-inspired spins, here’s how Starbucks keeps the Frappuccino relevant

Nike revives ‘Just do it’ with a bold new question for Gen Z

content marketing

Nike revives ‘Just do it’ with a bold new question for Gen Z

Nike’s latest brand push reframes its iconic slogan to resonate with today’s young athletes

Bose launches brand anthem to reframe sound as essential, not optional

Bose bets on music’s emotional power with its first brand anthem. Marketers, take note.

Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report

Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report

AI isn’t just optimizing ads anymore. It’s shaping how people shop and why they switch brands.

content marketing

How Love Island USA turned summer 2025 into a brand engagement bonanza

Brands got creative with Love Island USA. Here’s what worked, what went viral, and what marketers can copy

Roblox launches ‘Moments’ to bring short-form video into gameplay

Roblox launches ‘Moments’ to bring short-form video into gameplay

Roblox rolls out a native short-form content tool for game discovery, brand integration, and creator monetization

Warner Bros. sues Midjourney over AI-generated superheroes and cartoon icons

Warner Bros. sues Midjourney over AI-generated superheroes and cartoon icons

Warner Bros. joins Disney and NBCU in challenging AI’s use of iconic characters. Here’s why marketers should care.

Why 2025’s summer hits aren’t chart-toppers, but social media rediscoveries

Why 2025’s summer hits aren’t chart-toppers, but social media rediscoveries

Meltwater data shows older tracks are leading the conversation, with total buzz dropping 94% from last year

Canva wants marketers to slay content fatigue with fantasy

Canva wants marketers to slay content fatigue with fantasy

Canva’s new brand campaign urges marketers to fight boring content with imagination and its AI-powered tools

Zendaya and On launch campaign celebrating identity through movement

content marketing

Zendaya and On launch campaign celebrating identity through movement

Zendaya and On launch “Be every you,” a campaign that reframes movement as a form of identity

Why are internships disappearing in adland?

Why are internships disappearing in adland?

With fewer internships and junior roles, the industry's talent pipeline is under pressure

Johnnie Walker bets on Gen Z with Sabrina Carpenter whisky collab

content marketing

Johnnie Walker bets on Gen Z with Sabrina Carpenter whisky collab

Can a pop star and a whisky label rewrite the rules of brand storytelling? Johnnie Walker is about to find out

Samsung launches global AI Home campaign focused on autonomy and quality time

content marketing

Samsung launches global AI Home campaign focused on autonomy and quality time

Samsung bets on convenience and emotional connection to sell its AI Home concept worldwide