ContentGrip

content marketing

Starbucks and BEAMS tap lifestyle branding to elevate the daily coffee ritual

Starbucks' latest APAC campaign with BEAMS blends fashion and function. Here's what marketers can learn.

martech

Superman lands on Amazon: inside the Prime-powered promo push

Warner Bros. and Amazon join forces for a multi-touch Superman campaign—here’s why it matters for brand marketers

martech

Meta bets big on AI-generated ads—marketers, take note

Meta plans to automate the full ad creation pipeline by 2026—marketers need to understand the risks and rewards

content marketing

Why brands need to stop sidelining music in audio strategy

Brands love podcasts, but music is still where Gen Z creates and connects.

content marketing

Why is Gen Z so obsessed with tumblers? Inside the rise of Owala, Starbucks, Corkcicle, and Stanley

Tumblers are no longer just for sipping—they're Gen Z’s new status symbols.

martech

Netflix still rules, but Singapore’s streaming scene is getting crowded

New Q1 2025 data from JustWatch reveals growing competition in Singapore’s streaming market

martech

Generative AI is taking over the digital buying journey — and marketers need to keep up

New Adobe data shows that AI referrals are closing in on traditional digital channels in revenue, engagement, and trust. Here's what it means for marketers.

content marketing

Doing YouTube marketing right: 5 things to consider

Including YouTube into your overall marketing strategy can be overwhelming. Here are five things to consider when embarking on a YouTube marketing strategy.

martech

10 ways AI is becoming embedded in ad strategy according to Amazon Ads

Amazon Ads lays out 10 ways marketers can start using AI right now—here’s what matters most.

martech

ChatGPT’s referral traffic soars 98%: what publishers need to know

As ChatGPT directs more traffic to publishers, the question shifts from volume to value.

content marketing

ContentGrow evolves: launching full-service B2B content engine at $2,000/month

How offshore talent and AI convergence enables premium content at unprecedented value.

News

Business Insider cuts 21% of staff, bets on AI and live events

The publisher is exiting low-performing categories, sunsetting most commerce plays, and restructuring around AI efficiency.

martech

Anatomy of a perfect prompt: how marketers and content creators can get better AI-generated content

Writing better AI prompts from Greg Brockman’s method adapted for brand managers and content creators.

martech

Uber will run in-car video ads in NYC rides starting June

Uber will run video ads inside New York City rides starting June, testing whether smarter data can make riders embrace in-car screens.

martech

Game on: why creators now drive discovery in the US$200B gaming market

Streamers and short-form stars have become gamers’ go-to discovery source—here’s how marketers can adapt

content marketing

Gaming marketing: a complete guide to reaching players across generations 2025

From Gen Alpha to Gen X, discover how top brands are leveraging games for marketing success.

martech

Discord and Substack say the future of media is small and private

Discord and Substack make a case for community-first marketing at Social Media Week.

martech

Indonesia emerges as ad fraud outlier, says IAS

IAS data shows Indonesia outperforms global ad markets in fraud rates, viewability, and attention time.

martech

Google expands ads in AI Mode: what it means for search marketers

What it means for search marketers as AI answers become ad real estate.

martech

Google unleashes AI agents to automate marketing workflows

With Chrome and Ads now hosting autonomous AI agents, Google wants to streamline marketing ops.

content marketing

How Chagee brewed a global tea empire with emotion-first branding

Chagee’s brand of premium tea meets cultural storytelling—and it’s working worldwide.

martech

APAC buyers ditch vendor calls—Gen AI is now their go-to research tool

Forrester survey reveals younger B2B buyers prefer AI tools over sales calls.

martech

Clipping: the creator hack that’s catching fire with marketers

Brands are jumping on the clipping trend, but is it too good to be true?

martech

AI is changing customer experience in SEA—here’s how marketers should adapt

SleekFlow’s new research reveals how SEA consumers want AI-powered support—with caveats

martech

Google I/O 2025: major AI updates to Search, Gemini, and creative tools

Google’s I/O 2025 announcements reveal sweeping AI upgrades across Search, Gemini, and creative platforms—here’s what matters for marketers.