news Outreach releases Omni to run revenue workflows through AI agents Outreach added Omni and Agent Studio to push revenue tech from insights to execution, as sales engagement and RevOps tools converge around AI agents.
news ASAPP adds five AI agents to CXP for end-to-end contact center automation ASAPP expanded CXP with five AI agents spanning discovery to optimization, signaling the shift from point copilots to governed, end-to-end automation.
news Courier Health raises US$50M to scale patient-centric CRM for biopharma Courier Health raised US$50M to scale a biopharma CRM focused on patient journeys, as life sciences teams invest in first-party data and automation.
news Mobly launches an AI-native platform to tie event marketing to pipeline Mobly bundles event selection, lead capture, follow-up automation, and analytics to reduce speed-to-lead delays and improve attribution.
news Braze rolls out agentic AI tools and creative workflow features for marketers Braze expands AI-assisted execution, creative workflows, and EU decisioning hosting, targeting faster personalization and stronger governance.
news Salesforce and Google Cloud expand partnership for cross-platform AI agents The expanded Salesforce and Google Cloud partnership connects Agentforce and Gemini so agents can act across Slack, Workspace, and CRM with less data movement.
news Iterable adds Nova Agent and new AI tools for real-time personalization Iterable’s Nova Agent aims to turn live customer signals into actions across channels, with new tools for activation, ads syncing, and compliance.
news GetResponse adds a native countdown timer block to its email editor GetResponse adds a built-in countdown timer block to reduce third-party tooling and speed up promo email production across teams.
news Shade raises US$14M to build AI search and storage for creative teams Shade’s US$14M round backs an AI-native file system for media teams, as content volume makes search, reuse, and governance harder.
news Cox Automotive to acquire Fullpath for dealer CDP and marketing automation Cox Automotive plans to acquire Fullpath, bringing CDP and marketing automation into its dealer platform. Here’s how to evaluate impact.
news DOJO AI raises $6M seed to scale its agentic marketing platform DOJO AI raised a $6M seed at a $30M valuation to scale multi-agent marketing automation and expand in the US amid martech consolidation.
news Cox Automotive to acquire Fullpath for dealer CDP and marketing automation Cox Automotive plans to buy Fullpath, bringing CDP and automation closer to dealer workflows and attribution as first-party data becomes critical.
news Treasure Data rebrands as Treasure AI and adds agentic marketing workflows Treasure AI reframes its CDP around agentic execution, adding a conversational workspace, pre-built skills, and usage-based AI Credits for marketing ops teams.
news LiveBy Local launches automated hyperlocal marketing for real estate agents LiveBy Local automates neighborhood-based market updates and tracks engagement signals, competing with real estate database marketing platforms focused on referrals.
news Capacity acquires Lang.ai to add agentic analytics to CX automation Capacity folds Lang.ai into its CX automation stack to analyze unstructured conversations in real time, amid growing competition in AI CX platforms.
news Adobe renames Experience Cloud to CX Enterprise and centers AI agents Adobe repositions its CX stack around persistent agents, reusable skills, and governance, as enterprises push for safer automation.
news Omnicom expands Adobe partnership for industry-specific agentic marketing Omnicom will co-develop an industry-specific agentic operating model with Adobe, aiming to reduce tool fragmentation and improve governance.
news Treasure Data becomes Treasure AI with an agentic experience platform Treasure AI’s Studio aims to turn briefs into segments and journeys with governed approvals, reflecting a push to bundle first-party data with AI orchestration.
news Conductor launches Enterprise AgentStack to power the next era of AI visibility As answer engines reshape SEO KPIs, platforms are adding AI visibility layers focused on measurement, governance, and workflow speed for enterprises.
news Ideally launches Ideally Canvas in the U.S. and secures $10M Series A funding The Series A backs US expansion and a compounding insights dataset approach in a category crowded with agile research platforms.
news Creao AI raises $10M to expand its autonomous “agent app” platform Creao AI raised $10M led by Prosperity7 Ventures to scale reusable agent apps, enterprise integrations, and scheduled automation for work tasks.
news AppDirect acquires PartnerStack to combine subscription commerce with PRM AppDirect acquired PartnerStack to combine subscription commerce with PRM, linking partner networks, marketplaces, and payouts for indirect growth.
news Phonely raises $16M Series A to scale AI voice agents for business calls Phonely raised $16M to expand AI voice agents for inbound calls. The category is heating up as vendors tie call automation to measurable revenue outcomes.
news Klaviyo expands Canva integration to streamline end-to-end campaign workflows The expanded Canva integration lets Klaviyo users import layouts and personalize campaigns faster, reflecting a broader push to automate marketing production.
news GrowthLoop adds Composable AI Decisioning for causal marketing optimization GrowthLoop launched Composable AI Decisioning on BigQuery and Snowflake, combining lift measurement with real-time journey optimization using causal signals.
