martech Passionfroot raises $15M for B2B creator marketing Passionfroot’s Series A backs AI-assisted creator campaign workflows for B2B marketing teams, but attribution remains the real test.
martech CTM brings OpenAI Ads attribution into conversation analytics CTM adds OpenAI Ads attribution and AskCTM to help marketers connect AI ad traffic to calls, forms, chats, and appointments.
martech ZetaDisplay buys retailmediatools for in-store retail media ZetaDisplay's retailmediatools deal shows retail media moving toward owned infrastructure that connects store screens, campaign tools, and measurement.
martech Cvent backs brand reset with $1B event tech investment Cvent's $1B plan puts event marketing tech back in the budget debate as AI content weakens audience trust.
martech Markifact adds Google Ads MCP with approval controls Markifact's Google Ads MCP launch gives marketers an AI-assistant workflow for paid search reporting and approved account changes.
martech Zappi brings predictive ad testing to high-volume creative Zappi's Amplify AI brings predictive ad testing into high-volume digital creative, but marketers still need guardrails for AI-assisted decisions.
martech Alta raises $25M to scale AI agents for GTM teams Alta's Series A tests whether AI agents can unify fragmented sales and marketing workflows without adding another point tool.
martech Profound brings paid AI search into its marketing platform Profound’s Ads Studio gives marketers paid AI search metrics, but teams still need proof before shifting budget into conversational ads.
martech Storika raises seed funding for AI creator marketing Storika's undisclosed seed round backs AI-native creator marketing automation, but its real test is proving agentic workflows improve campaign execution.
martech FirstHive adds agentic AI CDP tools on Snowflake FirstHive's Snowflake launch shows CDPs moving from data unification toward governed AI decisioning and activation.
martech Manago AI rebrands from SALESmanago and adds agentic AI for marketers Rebrand plus agentic AI aims to cut time from insight to execution. Here’s how it fits a crowded marketing automation market.
martech Klaviyo moves Composer into public beta and expands Customer Agent Klaviyo’s Composer and Customer Agent push CRM toward agentic execution, linking service signals to campaign automation across channels.
martech Lightspeed and Klaviyo add real-time marketing automation inside Lightspeed Retail Real-time customer, sales, and catalog syncing enables faster lifecycle campaigns for omnichannel retailers focused on retention.
martech Rokt mParticle adds Performance Engine to turn first-party data into ad audiences mParticle’s Performance Engine adds an Audience Agent plus accelerators aimed at match rates, household reach, and predictive segments in paid media.
martech Storika raises seed funding to expand AI influencer marketing automation Storika’s seed round supports US expansion and deeper automation across creator discovery, outreach, and campaign ops in martech.
martech MoEngage acquires Aampe to add per-user agentic decisioning for B2C teams MoEngage brings Aampe’s per-user agents into its engagement stack, pushing personalization beyond rules-based journeys and segment optimization.
martech Hightouch launches Lifecycle Studio for agentic lifecycle marketing workflows Hightouch expands agentic workflows for lifecycle teams, aiming to cut handoffs across data, creative, QA, and activation in owned channels.
martech JustAI raises $17M Series A for agentic marketing platform JustAI reports 5X ARR growth and funding to unify personalization, experimentation, and measurement via AI agents for enterprise teams.
martech Shopify launches Campaign Autopilot, AI-powered marketing built into Shopify Shopify’s Campaign Autopilot automates ads and email from the admin, shifting teams toward budget guardrails and cross-channel governance.
News Swoogo adds a native MCP server to connect event data with AI tools Swoogo is using MCP to make live event data usable inside AI tools. This shifts reporting, site builds, and cross-event analysis toward a composable model.
martech Yes& acquires Modo Modo to expand B2B marketing and Atlanta footprint The acquisition adds B2B branding and sales enablement depth, strengthening Yes&’s Atlanta presence amid tighter marketing and sales alignment.
martech Wayflyer acquires Conjura to expand AI analytics for small businesses Wayflyer folds Conjura’s data unification and natural language analytics into its financing platform, tightening the link between marketing and cash flow.
martech Eileen raises undisclosed strategic funding to expand retail execution platform Eileen adds a strategic investor to scale shopper-sourced shelf data and AI analytics, as brands push for faster retail execution visibility.
martech MessageGears debuts warehouse-native journey builder for cross-channel orchestration MessageGears runs cross-channel journeys in the data warehouse, tying orchestration to governance, attribution, and AI models teams already use.
martech Captello adds an Event Intelligence Platform for event ROI and pipeline tracking Captello adds enrichment and CRM sync to prioritize event engagement and connect meetings to pipeline, as event budgets face tighter scrutiny.
