martech RainFocus upgrades Base Webinar to unify webinar and event attendee data RainFocus connects webinar engagement to a Global Attendee Profile, aiming to reduce silos between virtual and in-person event programs.
martech Mile Marker acquires LIFT to combine media and performance content Mile Marker adds LIFT’s performance creative to tighten media-to-conversion workflows in a competitive US agency market.
martech Walker Sands buys RevPartners to deepen RevOps and GTM engineering The acquisition adds CRM architecture, workflow automation, and managed RevOps services as B2B teams push for shared GTM reporting and ROI proof.
martech Minerva debuts an AI consumer marketing platform with $20M funding Minerva raises $20M to help marketers unify first-party data and automate data prep, modeling, and reporting with agentic workflows.
News Creative Edge integrates NeigerDesign to expand HubSpot and growth services Creative Edge’s integration of NeigerDesign combines branding, HubSpot automation, video, and paid media, reflecting demand for unified mid-market delivery.
News Doceree rolls out Clinical Intent Signals for real-time HCP targeting Doceree’s CIS aims to turn HCP workflow signals into omnichannel triggers, with pilot lift metrics and a July 2026 marketplace rollout.
News Pipedrive joins OpenAI Codex Sales Plugin launch for CRM-linked workflows Pipedrive plugs CRM data into OpenAI Codex sales workflows, raising the bar for CRM hygiene, access control, and enablement playbooks.
News Nitrosend raises $700,000 seed for AI-native email marketing automation The Adelaide startup aims to speed up campaign creation with prompt-generated emails, workflows, and segments in a crowded SMB email market.
News Encoura and Element451 partner to connect higher ed insights with action Encoura Connect embeds predictive enrollment models into Element451 workflows, reflecting the shift toward AI-driven execution in higher ed teams.
News MoEngage adds Merlin AI Custom Agents with guardrails and an open MCP connector MoEngage expands Merlin AI with custom agents, audit logs, and marketer guardrails, reflecting a shift toward governed autonomy in martech.
News Aircall acquires Piper AI to connect sales conversations to pipeline actions Aircall adds Piper AI to turn cross-channel sales activity into CRM updates, deal health scoring, and automated follow-ups for revenue teams.
News Salesforce launches AI marketing agents for pipeline, content, and campaign execution Salesforce rolls out AI marketing agents for lead qualification, content creation, and goal-based campaign management, with pilots and GA components.
News Sitecore acquires Scrunch to address brand visibility in AI-generated answers Sitecore integrates Scrunch to monitor and improve brand representation in AI-generated answers, linking insights to content workflows.
News Lokam AI raises $350K to boost auto sales and service retention Lokam AI’s $350K round backs AI-driven outreach for dealership service and upgrade cycles in a competitive retention software market.
News Salesforce to acquire Contentful to add composable content for Agentforce Salesforce plans to acquire Contentful to make structured content accessible to Agentforce, reflecting the shift toward composable, AI-driven experiences.
News Rep AI raises $6.2M follow-on to expand its unified AI platform for ecommerce Rep AI raised $6.2M to expand an AI platform that links intent, conversion, and support, as ecommerce teams shift from point tools to systems.
News Mailchimp adds Analytics AI and more integrations for conversational insights Mailchimp rolls out a conversational analytics agent plus Wix and WooCommerce integrations, aiming to cut manual reporting for ecommerce teams.
News Sprinklr acquires ViralMoment to expand multimodal customer intelligence Sprinklr acquires ViralMoment assets to analyze video-first social signals and turn visuals and audio into customer intelligence for enterprise teams.
News Vector raises US$10M Series A for AI-driven B2B audience targeting Vector raised US$10M to scale Reveal and Target, as demand gen teams push for fresher audiences and fewer manual targeting workflows.
News OuterSignal acquires Monocle to expand AI lifecycle marketing stack The acquisition connects customer intelligence with AI-led email and SMS journeys, as ecommerce tools move from rules to autonomous decisioning.
News Solstice raises $21M Series A for faster pharma marketing compliance cycles Solstice raised $21M to scale AI plus expert workflows that cut medical, legal, and regulatory review cycles for pharma marketing assets.
News OuterSignal acquires Monocle to combine customer intelligence and lifecycle AI OuterSignal is combining customer enrichment with autonomous lifecycle journeys, reflecting growing demand for AI-driven execution in ecommerce.
News Olyzon raises $10M Series A for an agentic CTV decisioning layer Olyzon raised $10M to coordinate planning, activation, and measurement across fragmented CTV inventory without replacing DSPs.
News Optimizely and Deloitte Digital team up on AI-driven marketing transformation The partnership targets the gap between AI pilots and measurable marketing performance, combining DXP tooling with operating model redesign.
News Techysquad launches unified Forex CRM and client onboarding platform Techysquad combines CRM, KYC onboarding, and brokerage ops tools, reflecting demand for fewer handoffs in regulated growth funnels.
