martech Captello adds an Event Intelligence Platform for event ROI and pipeline tracking Captello adds enrichment and CRM sync to prioritize event engagement and connect meetings to pipeline, as event budgets face tighter scrutiny.
martech Horizon Media rolls out agentic orchestration for real-time media decisioning Horizon expands Blu with agentic decisioning and partner APIs, aiming to reduce workflow fragmentation across planning, activation, and measurement.
martech Gradial raises $65M Series C to expand agentic marketing operations Gradial raised $65M to scale AI agents that execute enterprise marketing workflows, signaling demand for faster publishing under tight governance.
martech Movable Ink debuts Programmatic CRM with AI agents for owned-channel personalization Movable Ink adds AI decisioning and agentic tools across email, mobile, and web, reflecting the shift from campaigns to always-on personalization.
martech BlueConic acquires Blueshift to link CDP context with channel execution The acquisition aims to unify real-time customer profiles with owned-channel orchestration, as marketers push toward faster, automated decisioning.
martech Celebrus launches Celebrus AI for conversational analytics on compliant data Celebrus AI connects Claude, Copilot, and ChatGPT to live first-party behavior inside a customer VPC, targeting faster insight with tighter governance.
martech Databricks launches CustomerLake, an agentic CDP for enterprise marketing CustomerLake puts identity, segmentation, and activation closer to governed data and AI models, challenging how enterprises run CDPs and campaigns.
martech Respond.io raises $62.5M Series B to expand AI customer messaging Respond.io’s Series B supports North America and Europe expansion as chat becomes a revenue channel and AI agents require stronger workflow control.
martech Default raises Series A, bringing total funding to $20M, and rolls out agentic GTM platform Default brings total funding to US$20M and ships a GTM data layer plus Dot, targeting routing, enrichment, scheduling, and agent-ready execution.
martech Salesforce to acquire Fin for $3.6B to deepen AI customer service agents Salesforce plans to acquire Fin for US$3.6B, adding an AI agent stack and SMB-friendly deployment options for customer service teams.
martech Unifonic acquires Segmentify to expand AI marketing across MENA The acquisition combines Unifonic’s omnichannel engagement with Segmentify’s behavioral intelligence, aiming to automate next-best actions at scale.
martech Automation of Agency Sales Operations with AI Agent Hiway Raises ¥300 Million in Series A Hiway secured ¥300M to expand an AI-native PRM/CRM that drafts responses and quotes for enterprises selling through agencies and partners.
martech Infomedia acquires Veact to expand automotive aftersales CRM in Europe Infomedia acquires Munich-based Veact to add data activation and predictive service marketing to its automotive aftersales software portfolio.
martech Close launches Chloe, an AI sales agent built into its CRM Close makes Chloe generally available in the U.S. and Canada, pushing AI calling into native CRM workflows for SMB sales teams.
martech 2X acquires Knownwell to add agentic AI and commercial intelligence The US$400M-valued deal combines GTM services with AI that reads commercial signals from email, Slack, and CRM to guide next actions.
martech RainFocus upgrades Base Webinar to unify webinar and event attendee data RainFocus connects webinar engagement to a Global Attendee Profile, aiming to reduce silos between virtual and in-person event programs.
martech Mile Marker acquires LIFT to combine media and performance content Mile Marker adds LIFT’s performance creative to tighten media-to-conversion workflows in a competitive US agency market.
martech Walker Sands buys RevPartners to deepen RevOps and GTM engineering The acquisition adds CRM architecture, workflow automation, and managed RevOps services as B2B teams push for shared GTM reporting and ROI proof.
martech Minerva debuts an AI consumer marketing platform with $20M funding Minerva raises $20M to help marketers unify first-party data and automate data prep, modeling, and reporting with agentic workflows.
News Creative Edge integrates NeigerDesign to expand HubSpot and growth services Creative Edge’s integration of NeigerDesign combines branding, HubSpot automation, video, and paid media, reflecting demand for unified mid-market delivery.
News Doceree rolls out Clinical Intent Signals for real-time HCP targeting Doceree’s CIS aims to turn HCP workflow signals into omnichannel triggers, with pilot lift metrics and a July 2026 marketplace rollout.
News Pipedrive joins OpenAI Codex Sales Plugin launch for CRM-linked workflows Pipedrive plugs CRM data into OpenAI Codex sales workflows, raising the bar for CRM hygiene, access control, and enablement playbooks.
News Nitrosend raises $700,000 seed for AI-native email marketing automation The Adelaide startup aims to speed up campaign creation with prompt-generated emails, workflows, and segments in a crowded SMB email market.
News Encoura and Element451 partner to connect higher ed insights with action Encoura Connect embeds predictive enrollment models into Element451 workflows, reflecting the shift toward AI-driven execution in higher ed teams.
News MoEngage adds Merlin AI Custom Agents with guardrails and an open MCP connector MoEngage expands Merlin AI with custom agents, audit logs, and marketer guardrails, reflecting a shift toward governed autonomy in martech.
