News Appier details “AI self-awareness” research for lower-risk enterprise decisions Appier embeds risk calibration and boundary checks into AI agents for adtech and personalization teams operating under data and brand constraints.
News Klaviyo adds Custom Skills to expand its Customer Agent Klaviyo’s Custom Skills adds brand-specific logic and integrations to its Customer Agent, reflecting the shift toward CRM-native AI service.
News WellnessLiving launches integrated AI marketing automation for service businesses WellnessLiving embeds marketing automation into scheduling and payments data, targeting retention and win-back for fitness and wellness operators.
News reAlpha’s AiChat adds Shopify integration and AI ticketing for ecommerce AiChat connects Shopify catalog and order data to chat, aiming to reduce checkout drop-off and unify support with AI ticketing.
News Actively raises $45M Series B for AI agents built around each revenue account Actively secured $45M Series B to expand a revenue platform with persistent AI agents per account, as enterprises look to reduce tool sprawl.
News Bloomreach adds Loomi AI for Shopify as a single app for journey personalization Bloomreach ships a Shopify app that connects store data to its search and marketing tools, aiming for consistent personalization across touchpoints.
News Ndovesha AI expands a unified AI agent workspace for marketing production Ndovesha AI bundles agents for ads, social, and web assets in one workspace, reflecting the push toward workflow based AI marketing automation.
News SAS and Liverpool FC partner to expand AI-driven fan personalization SAS Customer Intelligence 360 and Viya will unify fan data and support personalized offers, journey optimization, and engagement modeling across channels.
News Q4 adds AI-native CRM features to its investor relations platform New features automate meeting logging and briefing prep, aiming to turn IR engagement histories into faster, queryable insights.
News Hightouch raises $150M Series D for agentic AI marketing platform The Series D backs AI agents built on first-party data, pushing marketing teams toward automated decisioning and cross-channel execution.
News SignNow adds Docgen API to automate document creation before e-signature SignNow’s Docgen API generates documents from CRM and ERP data, then routes them into signing flows, aiming to reduce errors and cycle time.
News Adobe completes Semrush acquisition to expand brand visibility for CX teams Adobe finalizes its Semrush acquisition, bringing SEO, GEO, and agentic visibility signals closer to CX orchestration and content workflows.
News Outreach releases Omni to run revenue workflows through AI agents Outreach added Omni and Agent Studio to push revenue tech from insights to execution, as sales engagement and RevOps tools converge around AI agents.
News ASAPP adds five AI agents to CXP for end-to-end contact center automation ASAPP expanded CXP with five AI agents spanning discovery to optimization, signaling the shift from point copilots to governed, end-to-end automation.
News Courier Health raises US$50M to scale patient-centric CRM for biopharma Courier Health raised US$50M to scale a biopharma CRM focused on patient journeys, as life sciences teams invest in first-party data and automation.
News Mobly launches an AI-native platform to tie event marketing to pipeline Mobly bundles event selection, lead capture, follow-up automation, and analytics to reduce speed-to-lead delays and improve attribution.
News Braze rolls out agentic AI tools and creative workflow features for marketers Braze expands AI-assisted execution, creative workflows, and EU decisioning hosting, targeting faster personalization and stronger governance.
News Salesforce and Google Cloud expand partnership for cross-platform AI agents The expanded Salesforce and Google Cloud partnership connects Agentforce and Gemini so agents can act across Slack, Workspace, and CRM with less data movement.
News Iterable adds Nova Agent and new AI tools for real-time personalization Iterable’s Nova Agent aims to turn live customer signals into actions across channels, with new tools for activation, ads syncing, and compliance.
News GetResponse adds a native countdown timer block to its email editor GetResponse adds a built-in countdown timer block to reduce third-party tooling and speed up promo email production across teams.
News Shade raises US$14M to build AI search and storage for creative teams Shade’s US$14M round backs an AI-native file system for media teams, as content volume makes search, reuse, and governance harder.
News DOJO AI raises $6M seed to scale its agentic marketing platform DOJO AI raised a $6M seed at a $30M valuation to scale multi-agent marketing automation and expand in the US amid martech consolidation.
News Cox Automotive to acquire Fullpath for dealer CDP and marketing automation Cox Automotive plans to buy Fullpath, bringing CDP and automation closer to dealer workflows and attribution as first-party data becomes critical.
News LiveBy Local launches automated hyperlocal marketing for real estate agents LiveBy Local automates neighborhood-based market updates and tracks engagement signals, competing with real estate database marketing platforms focused on referrals.
News Capacity acquires Lang.ai to add agentic analytics to CX automation Capacity folds Lang.ai into its CX automation stack to analyze unstructured conversations in real time, amid growing competition in AI CX platforms.
