news Meta expands Threads ads to all users Threads now serves ads worldwide. Here’s what brands need to know as Meta scales its latest social app.
news YouTube lets creators use AI likeness in Shorts YouTube is rolling out AI avatars for Shorts. Here's what brands and creators should know.
news Netflix pushes for WBD deal with all-cash offer, reveals US$1.5B in ad revenue Netflix moves to seal its Warner Bros deal and reveals a booming ad business
news Threads overtakes X on mobile Meta’s Threads now sees more daily mobile users than X. What’s fueling the shift, and how should brands respond?
Public Relations David Beckham’s post-feud interview is a PR case study in restraint When family drama meets the global stage, Beckham’s media strategy keeps the brand intact
martech Gaming's golden age of marketing? What the 2026 UA report really says AppsFlyer and Newzoo's latest report reveals rising UA costs, AI-driven creative scale, and genre-specific shifts that marketers must act on
news TikTok’s US deal is finally happening A new ownership structure for TikTok is taking shape. Here’s how it could impact your marketing strategy.
news MINI leans into design-first storytelling with new Paul Smith campaign MINI’s latest campaign isn’t about the car. It's about the craft and collaboration
martech Google Trends gets a Gemini upgrade Google Trends just got an AI upgrade, and here’s how it changes research and content planning
news TikTok quietly launches PineDrama to test the waters in microdrama streaming TikTok is expanding into serialized microdramas. Here’s what this new experiment means for marketers
news Lisa’s ‘Amazing Thailand’ ad sparks AI suspicion and backlash The ‘Amazing Thailand’ campaign drew global attention and controversy as fans debated whether the hyper-polished image of Lisa was AI-generated
news How The Laughing Cow uses plushies to win hearts and boost brand relevance in SEA The Laughing Cow’s plushie campaign blends retail, social, and experiential tactics to stay relevant with Gen Z and millennials
Reports Marketers brace for AI disruption and orchestration gaps in 2026 Mediaocean’s latest report reveals marketers are doubling down on digital video, AI ads, and system unification
news Paramount+ unlocks programmatic ads in live sports Paramount rolls out real-time programmatic buying for UFC, unlocking new live-sports opportunities for marketers
Reports What's stopping UK creators from building a brand? Adobe Express survey shows UK business owners struggle to show up confidently with their brand
news TikTok launches Streaming Ads to target entertainment fans The platform’s latest ad tools are built to convert fandom into subscribers
news ChatGPT Go expands globally as OpenAI prepares to test ads ChatGPT Go is now available in 170+ countries, with OpenAI also piloting ads for free and Go users
news McDonald’s plushies and the new loyalty game Brands like McDonald’s are using plush toys not just to delight but to drive app engagement, habit formation and CRM
Reports Kantar’s 2026 trends report reveals what’s next for AI, retail media, and creators Kantar’s new report maps out how AI agents, synthetic data, and creator strategy will reshape marketing in 2026
news M&M’S goes full Marvel in global campaign to tap into fandom culture M&M’S is suiting up for 2026 with Marvel character crossovers, limited-edition packs, and fan-first experiences across 65 markets
news Coach taps The Sims 4 to test digital fashion engagement with Gen Z Coach drops free digital collection in The Sims 4 to explore self-expression and audience behavior
Reports Netflix retakes #1 in US streaming, but 2025 was a year of losses Netflix is back on top, but Prime Video, Paramount+, and HBO Max all lost ground in 2025
news FactSet trolls AI hype with subway ads Wall Street can't ignore FactSet’s new campaign flips the AI narrative with ads that expose what generic AI tools miss in finance
news Hinge tackles dating fatigue with AI The dating app just launched “Convo Starters,” an AI feature to end message dead-ends. Here's how it reflects broader UX trends.
news Slackbot just got smarter, and it wants to be your AI work assistant Slack's new AI-powered Slackbot goes far beyond reminders and could reshape how teams work
