Reports AI subscription apps sell fast but struggle to keep users The AI app boom is real, but long-term value is still unclear
martech TikTok Shop is booming globally, but Australia is still waiting TikTok’s commerce engine is scaling fast, but Australia remains a missing piece
news Coca-Cola taps J Balvin and Amber Mark to ignite FIFA World Cup 2026 hype A nostalgic rock classic gets a global remix as Coca-Cola doubles down on music-led fan engagement
Reports What actually drives subscription app revenue in 2026 Data shows what works in subscription apps, yet most teams still do the opposite
news IKEA’s new global campaign taps into the emotional power of coming home What marketers can learn from IKEA’s approach to emotional storytelling
Reports Anthropic’s AI labor data shows a hiring shift marketers can’t ignore Anthropic’s latest findings reveal where AI is actually being used at work, and where the risks are still theoretical
Reports The subscription app boom is here, but most apps are losing according to RevenueCat's 2026 report AI is flooding the market with apps, but demand and retention are lagging
Reports Microsoft predicts the “agent boss” era and marketing teams could be first to feel it Instead of using AI tools, professionals may soon supervise AI systems that run campaigns and workflows.
news ChatGPT uninstalls spike after OpenAI’s defense partnership sparks backlash App analytics data shows a wave of uninstall activity and shifting downloads as users respond to OpenAI’s U.S. Department of Defense agreement.
martech AI marketing: the complete guide How marketers use AI to automate campaigns, personalize customer experiences, and optimize performance.
Reports Gen Z and Millennials boost travel spending in 2026 according to Klook's Travel Pulse 2026 report Millennials and Gen Z plan bigger trips in 2026 according to Klook's 2026 report
news Gap teams up with Young Miko for music-led Spring 2026 campaign Can the retailer’s Latin music pivot help it win back cultural clout?
Influencer Marketing Top influencer marketing platforms across APAC according to AnyMind 2026 report Influencer marketing works differently across Asia, with each market favoring different platforms, creators, and campaign strategies.
news Agora launches conversational AI agents to scale voice automation for enterprises New voice AI agents aim to solve latency and deployment challenges for real-time customer conversations.
news YouTube surpasses Hollywood studios in ad revenue How a creator-driven platform overtook traditional media giants and what it signals for digital advertising strategies.
Reports APAC influencer marketing in 2026: TikTok leads while nano creators dominate performance New data reveals how short-form video, smaller creators, and social commerce are reshaping influencer marketing across Asia.
news Disney+ launches ‘Verts’ short-form video feed to boost mobile discovery The streaming giant adopts a TikTok-style vertical feed to boost content discovery and engagement among mobile-first viewers.
Content Marketing Practical tax strategies for marketers investing in real estate: how cost segregation boosts ROI Why more marketers are turning to real estate and how smarter tax planning increases returns
Reports The productivity problem inside modern organizations Leaders are realizing that reorganizing teams is not enough to solve productivity challenges
Reports AI-generated music in ads: where consumers accept it and where they push back Adobe Express research reveals how AI-generated music affects brand perception, ethics concerns, and purchase decisions
martech How Gen Z feels about AI-generated content Discover how Gen Z really feels about AI-generated content, with case studies of brands getting it right and wrong, plus strategies to win this US$360B market.
news adidas Originals taps Samuel L. Jackson and Gen Z icons to reboot the Superstar story The Spring 2026 campaign blends storytelling, culture, and star power to reinforce the sneaker’s cross-generational appeal.
news Did McDonald’s CEO just stage the Big Arch bite? Here’s why brands jumped in After McDonald’s CEO Chris Kempczinski’s Big Arch tasting video drew criticism, Burger King, Wendy’s and A&W responded with their own social-first burger moments.
Reports How social media and AI are impacting mental health conversations in America Survey data reveals how social media, “therapy speak,” and AI chatbots are shaping how Americans talk about and cope with mental health.
news Can luxury and comics go together? Style by SCMP experiments with AI storytelling Style by SCMP celebrates its 20th anniversary with an AI-assisted comic.
