Reports Why personal branding is now your career strategy, not a side hustle From LinkedIn to burnout, here’s how personal branding is reshaping modern career paths
news McDonald’s stages a global heist for UK menus McDonald’s turns social envy into brand buzz with a multi-phase global stunt
news HBO Max floats red balloons across Asia to promote IT: Welcome to Derry HBO Max’s Asia stunt blends physical horror and digital buzz ahead of IT: Welcome to Derry premiere
martech AI is now the new front door to the internet according to McKinsey study AI summaries now dominate Google results, threatening 50% of brand traffic. Here’s what to do next
martech The rise of student influencers As student creators gain traction, content marketers must adapt
news Heineken trolls AI companions with cheeky wearable and IRL message As AI companions gain traction, Heineken’s latest campaign urges consumers to connect offline, ideally over a cold beer
news CHAGEE turns back the clock with a modern twist on Chinatown teahouses The modern tea brand launches Pagoda House to revive community-centric tea culture
Reports How TikTok is reshaping the job hunt for Gen Z and millennials Career advice is trending on TikTok, and it’s not just noise. Learn how it’s impacting recruitment and brand perception.
news OH!SOME turns Pixar nostalgia into collectibles for daily life OH!SOME’s Disney collaboration shows how IP nostalgia can drive regional brand engagement
news Cathay’s short film invites travelers to slow down, explore, and get inspired Cathay’s newest brand push invites travelers to rethink how they experience a destination
Reports When is creativity at its peak? Adobe Express’ global study breaks it down Adobe Express’ latest data shows when people feel most creative and how marketers can work smarter around it
Spotlight Exclusive: How Clean Cult’s “Join the Cult” campaign made sustainability go viral Clean Cult’s TikTok campaign turned a taboo word into a sustainability movement. Here’s how they pulled it off
news WPP launches Open Pro to put AI marketing power directly in clients’ hands With Open Pro, WPP becomes the first global agency group to commercialise its AI stack at scale
news Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys Netflix just signed Mattel and Hasbro as co-licensees for KPop Demon Hunters. Brands should pay attention
news Amazon Ads doubles down on Australia to prove full-funnel marketing isn’t a myth Amazon Ads is using Australia to show how streaming, shopping, and AI can finally link brand dollars to conversions
news Messi goes platinum with AI and VFX-powered fragrance campaign BCM Media fuses technology and storytelling in Messi Platinum’s high-gloss rollout
news OpenAI unveils Atlas, a new way to build custom GPTs for teams OpenAI's latest launch gives companies a flexible way to deploy GPTs with team controls
martech Mastering SaaS marketing: strategies for overcoming intangible hurdles Learn strategies to convert customers and enhance your SaaS marketing approach despite the intangible nature of software services.
martech The fashion industry is flirting with AI but is it ready for the consequences? As AI-generated models enter campaigns, the fashion world confronts tough questions about authenticity, diversity, and ethics
news McCain taps Bollywood magic to launch South Asian-inspired snacks McCain’s latest campaign fuses Bollywood spectacle with frozen food innovation. Here’s what marketers should learn from the cross-cultural play
news Apple’s final collab with Jane Goodall is a masterclass in brand storytelling Apple’s latest global platform is more than just a tribute to Mac. It’s a strategic bet on emotion-led brand marketing
Reports Asia-Pacific leads global app growth, and Indonesia is catching up fast New Adjust data reveals surging app growth in Indonesia and across APAC, outpacing global benchmarks
news Spotify joins forces with labels to push AI tools for artists Spotify is building AI tools for music, without cutting out the artist. Here's why that matters for brand marketers
news POP LAND makes international debut with pastel pop-up in Singapore POP LAND makes a calculated leap outside China with a limited-edition Singapore experience
martech Pokémon’s OOH campaign in Singapore shows how nostalgia still sells Pokémon’s latest campaign turns fans into participants and that’s a lesson for every brand
