Reports Ad spend hits new high but digital gains at TV's expense Guideline SMI reports mixed results as digital video and audio thrive, while TV and print lag
news Netflix taps the cassette for one last Stranger Things rewatch Netflix revives retro audio to engage fans ahead of Stranger Things’ final season
news Sony brings the drama back to gaming in new global PS5 campaign Sony’s latest brand work focuses on the emotional highs of gaming, not hardware specs
Reports Why Generation Alpha matters to marketers now Born between 2010 and 2024, Generation Alpha is already influencing culture and consumption
news Perplexity goes pop culture with Lewis Hamilton and Eric André Perplexity enlists Hamilton and André in a comedy short. Here's what it means for brand-led AI storytelling
news Sephora taps Mariah Carey for holiday magic but not everyone’s buying it Sephora’s latest holiday campaign leans into cultural nostalgia with Mariah Carey, but critics are questioning the message
news Reuters uses AI to call out misinformation in new global campaign Reuters’ latest campaign uses AI to highlight its stance on factual, agenda-free reporting
news Hunter Schafer stars in Gentle Monster’s horror ad Gentle Monster turns its Fall 2025 launch into a horror spectacle. Here's how the brand hacked Halloween to go viral
news Coca-Cola’s AI holiday ad sparks backlash again Coca-Cola’s new AI Christmas ad draws heat for visual flaws and nostalgia loss. Marketers should take notes
martech AI for contracts is booming, but are businesses ready for the risks? AI is speeding up contract work for marketers and business teams, but legal doubts are growing
news PepsiCo gets a bold new look after 25 years, but it's more than a design update PepsiCo’s corporate refresh connects the dots between consumer trust and brand equity
news Meta revives Facebook's emotional edge to woo Gen Z back Meta launches its first Facebook brand campaign in four years to reconnect with younger audiences
Reports Americans want real personalization, and they’re paying for it New data shows consumers want personalization rooted in real faces, not just names
news Meta’s Q3 stumble: AI bets rise, earnings fall Meta's ad engine is booming, but rising AI costs triggered a stock dip. Here’s how marketers should interpret the shake-up
news Reddit sues Perplexity for scraping content without permission Reddit claims Perplexity kept scraping its data even after being told to stop
Reports LinkedIn is Gen Z’s new career lifeline, and marketers should pay attention New data shows Gen Z is using LinkedIn to land jobs and manage stress. Here’s what this means for brand and employer marketing
news Google tops US$100B in a quarter for the first time Google’s first-ever US$100B quarter offers key lessons for marketers watching AI and adtech
news Instagram Reels adds skippable ads Instagram is testing skippable Reels ads, skipping creators in the process
news The New York Times launches TikTok-style Watch tab with human curation With its new Watch tab, The New York Times moves beyond text into immersive mobile video
Reports Generative AI will break customer trust for a third of brands, Forrester warns Forrester predicts one-third of companies will frustrate customers with bad AI tools
news OpenAI’s Sora 2 sparks antisemitism controversy Sora 2 is surfacing antisemitic AI videos. Here’s what this means for brand safety, content moderation, and AI trust
news The Ordinary calls out skincare lies with ‘The Periodic Fable’ The Ordinary launches a bold campaign spotlighting overhyped beauty jargon
Reports Sport fandom in APAC is changing fast according to We Are Social's report We Are Social’s new report reveals four cultural shifts transforming sport engagement in Asia-Pacific
news Tiffany & Co. wraps love in cinematic holiday push starring Anya Taylor-Joy A new film-led campaign cements Tiffany’s stance on love as the ultimate luxury
news PayPal plugs into ChatGPT to fuel the next wave of AI-powered commerce PayPal teams up with OpenAI to power in-chat payments and kick off the next wave of AI commerce
