news Bumble pivots from swipes to love stories in global campaign The dating app launches a global campaign spotlighting real couples, app updates, and offline events to win back users
Content Marketing TikTok’s 2025 insights might hold the key to your next big strategy Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.
news Advertising is leaving Gen Z behind A sharp decline in under-25 ad workers points to AI disruption and a shrinking entry-level market
Content Marketing American Eagle taps Travis Kelce and Swift buzz in new Tru Kolors drop Fresh off his viral engagement to Taylor Swift, Kelce brings his brand and audience to a new AE collection
martech FairPrice partners with Google Cloud to enable AI-powered grocery shopping FairPrice just rolled out AI across its retail chain. Here’s what it signals for marketers in APAC.
Reports What’s stopping AI progress? New McKinsey report finds leadership gaps A new McKinsey report finds that employees are ready for AI, but leadership inertia is stalling progress
news Tinder’s “Crush feelings” campaign captures Gen Z chaos in a bottle Tinder’s latest campaign taps into the highs and cringe of modern dating to stay culturally relevant
martech Singapore Airlines’ KrisFlyer shakeup is a loyalty lesson wrapped in turbulence As SIA raises redemption rates, marketers are reminded that loyalty is as much emotional as it is transactional
Reports The rise of solo travel in APAC Scoot’s latest research shows solo travel is booming. Here’s what travel marketers need to know
Lists How brands are trendjacking the Swift-Kelce engagement The Tayvis engagement broke the internet, and brands didn’t miss a beat
Reports The Trade Desk wants marketers to stop siloing media The Trade Desk reveals how omnichannel ads perform better neurologically. Here’s what it means for media planners
news Nongshim and Netflix's KPOP Demon Hunters bring ramen to the heart of K-pop fandom Nongshim rides global K-pop hype with Netflix tie-in. Here’s what marketers should note.
Content Marketing Golf is the new boardroom for Gen Z As golf sheds its exclusivity, businesses are using it to win clients, build teams, and mentor the next generation of leaders
Content Marketing Pop Mart bets big on mini Labubu Pop Mart is getting smaller to scale smarter. Marketers, take notes
Reports The best times to post YouTube Shorts for more views, likes, and comments Adobe Express analyzed 24,000 Shorts to uncover the posting windows that drive peak performance
news Ralph Lauren brings Polo Bear to life in animated debut Ralph Lauren’s first animated short film repositions its iconic mascot for younger audiences
martech Realmo launches location tool for smarter commercial real estate bets Realmo’s new feature helps property stakeholders see the full story behind location performance
Reports Most marketers are underusing AI and it’s costing them visibility A new survey shows that while marketers are embracing AI, few are using it strategically
news HI-CHEW returns to Fortnite with fan-led maps and sweet in-game prizes HI-CHEW blends fan creativity and sweet rewards in its third Fortnite campaign, raising the bar for branded gaming experiences
Reports AI adoption soars but trust remains the missing piece according to Booking.com's AI study Booking.com surveyed 37,000 people across 33 countries on AI. Here’s what the findings mean for travel marketing.
news Meta expands scam ad detection for brands Meta just expanded brand protections on Facebook and Instagram. Here’s what that means for marketers
Content Marketing Katseye’s viral denim drop with Gap hits all the right notes Gap’s “Better in Denim” campaign leans on Katseye’s global reach and Gen Z fandom
Reports Gen Z search behavior and trends, revealed by Fractl and SEL report New research shows that Gen Z favors ChatGPT and TikTok over Google. Here’s what that means for brand visibility
martech Google is using Gemini AI to fight ad fraud Google is using its Gemini AI model to tackle invalid traffic. Learn how it’s changing ad enforcement and ROI
Content Marketing When brand ad campaigns fail These infamous marketing campaigns sparked backlash instead of buzz. Here’s what went wrong and what marketers can do better.
