martech Generative AI might be the lifeline premium publishers needed Trust is becoming machine-readable, and that’s good news for premium media
news 7-Eleven’s National Day campaign shows how nostalgia still sells 7-Eleven’s SG60 push reveals how food nostalgia and local icons can power everyday brand love
Reports Studio Resonate reveals the real impact of AI voices in advertising AI voiceovers don’t inherently fail, but how they’re framed changes everything
martech Netflix ad growth is real, but marketers want more from its stack Netflix’s ad business is growing fast, but marketers say measurement and partnerships still lag behind
news Spotify treats audiobooks like pop hits in new campaign Spotify’s latest campaign markets audiobooks with the same emotional pull as viral music
Reports AI suspicion is costing brands real money and they call it 'AI stink' Raptive finds AI suspicion slashes trust, lowers brand appeal, and eats into ad efficiency
news Amazon backs out of Google Shopping ads Amazon quietly exits Google Shopping ads, giving competitors a shot at cheaper clicks
news TikTok rolls out Engaged Session to track post-click user behavior without pixels TikTok's Engaged Session tool tracks users beyond the app without pixel tracking
news Google is now courting news publishers for AI training Google is in talks with 20 news outlets to license content for AI, catching up to rivals in the race for media data
martech Google rolls out AI-based age detection Google is tightening ad access for minors. Marketers in regulated categories should pay attention.
news Google’s Q2 earnings top US$96B as AI bets intensify A flurry of AI features helped Google outpace expectations in Q2. Here's what marketers need to know
martech X’s new ad policy rewards visual polish over clickbait X’s algorithm will now favor ads without emojis, links, or gimmicks. Here’s what brands should know
news Colgate’s K-pop campaign with IU targets beauty-conscious Gen Z fans Colgate’s latest toothpaste campaign features IU to capture the hearts and smiles of Gen Z fans
martech Google AI Max is here, and why it won’t replace your agency Google’s newest AI tool for paid search brings more automation but raises the stakes for strategy
news KitKat x POP MART collab brings mindful breaks into blind boxes As blind box culture heats up, KitKat uses DIMOO from POP MART to turn fast-paced breaks into something more intentional
news Vogue and Guess spark backlash with AI model ad Guess used an AI-generated model in Vogue and the internet isn’t having it
Reports AI search is real and Adobe’s data shows how fast it’s growing Adobe’s latest survey confirms the emerging trend where AI search tools are changing how we discover products and brands
Reports 1 in 3 Americans pays for a specialist subscription according to a Bango report From horror streaming to meal kits, Bango data shows rising demand for personalized bundles.
Reports Millennials and Gen Z are fueling the next wellness boom according to McKinsey Report Millennials and Gen Z are changing the US$2T global wellness market. Here’s what’s changing and how brands can respond.
Content Marketing Dunkin’s new ad joins American Eagle in sparking controversy over genetics references Two brands, two campaigns, one backlash. Genetics references in ads are hitting a nerve.
martech Why are mid-tier influencers getting left behind? Explore why mid-sized creators are being left behind and what it means for monetization in 2025.
news 'Good genes' gone wrong? Lessons for marketers from American Eagle’s controversy American Eagle’s denim stunt with Sydney Sweeney stirred backlash. What does it signal about brand risk today?
martech How to get Google AI Overviews to notice you—finally If Google’s AI Overviews is ignoring you, it’s time to fight back. Here’s the playbook to get noticed and get clicks.
news Why are ad agency jobs disappearing? As AI eats the grunt work, layoffs hit staff and managers alike
Content Marketing MINISO and One Piece join forces again with lessons for marketers in fandom-led growth With over 300 SKUs and immersive pop-ups worldwide, MINISO’s One Piece collab offers a playbook for fandom-led marketing
