news Google supercharges AI Search with image uploads, Canvas, and live video input Google updates its AI-powered Search with image uploads and desktop features aimed at students
news M&M’S taps K-pop group ILLIT for regional Asia campaign The candy brand’s first K-pop partnership blends music, social media, and regional marketing. Here’s why it matters for your strategy
Spotlight How Southeast Asia's startup storytelling evolved beyond funding rounds Manisha from e27 reveals why founders are shifting toward human-centered narratives and cross-border collaboration stories that actually resonate with readers
Reports Social is Gen Z's new search engine According to new Sprout Social research, Gen Z is searching first on social, not Google.
news Levi’s closes REIIMAGINE campaign with Beyoncé Levi’s and Beyoncé end their year-long REIIMAGINE push with a denim-powered story of reinvention and empowerment
news Mastercard launches AI-powered card design studio for banks Mastercard’s new AI design tool gives banks and financial marketers creative control over card branding
news Samsung taps girl group no na as youngest Team Galaxy members in AI-powered marketing push Samsung Indonesia brings in no na to merge AI storytelling with youth-driven cultural influence
martech Generative AI might be the lifeline premium publishers needed Trust is becoming machine-readable, and that’s good news for premium media
news 7-Eleven’s National Day campaign shows how nostalgia still sells 7-Eleven’s SG60 push reveals how food nostalgia and local icons can power everyday brand love
Reports Studio Resonate reveals the real impact of AI voices in advertising AI voiceovers don’t inherently fail, but how they’re framed changes everything
martech Netflix ad growth is real, but marketers want more from its stack Netflix’s ad business is growing fast, but marketers say measurement and partnerships still lag behind
news Spotify treats audiobooks like pop hits in new campaign Spotify’s latest campaign markets audiobooks with the same emotional pull as viral music
Reports AI suspicion is costing brands real money and they call it 'AI stink' Raptive finds AI suspicion slashes trust, lowers brand appeal, and eats into ad efficiency
news Amazon backs out of Google Shopping ads Amazon quietly exits Google Shopping ads, giving competitors a shot at cheaper clicks
news TikTok rolls out Engaged Session to track post-click user behavior without pixels TikTok's Engaged Session tool tracks users beyond the app without pixel tracking
news Google is now courting news publishers for AI training Google is in talks with 20 news outlets to license content for AI, catching up to rivals in the race for media data
martech Google rolls out AI-based age detection Google is tightening ad access for minors. Marketers in regulated categories should pay attention.
news Google’s Q2 earnings top US$96B as AI bets intensify A flurry of AI features helped Google outpace expectations in Q2. Here's what marketers need to know
martech X’s new ad policy rewards visual polish over clickbait X’s algorithm will now favor ads without emojis, links, or gimmicks. Here’s what brands should know
news Colgate’s K-pop campaign with IU targets beauty-conscious Gen Z fans Colgate’s latest toothpaste campaign features IU to capture the hearts and smiles of Gen Z fans
martech Google AI Max is here, and why it won’t replace your agency Google’s newest AI tool for paid search brings more automation but raises the stakes for strategy
news KitKat x POP MART collab brings mindful breaks into blind boxes As blind box culture heats up, KitKat uses DIMOO from POP MART to turn fast-paced breaks into something more intentional
news Vogue and Guess spark backlash with AI model ad Guess used an AI-generated model in Vogue and the internet isn’t having it
Reports AI search is real and Adobe’s data shows how fast it’s growing Adobe’s latest survey confirms the emerging trend where AI search tools are changing how we discover products and brands
Reports 1 in 3 Americans pays for a specialist subscription according to a Bango report From horror streaming to meal kits, Bango data shows rising demand for personalized bundles.
