Reports Millennials and Gen Z are fueling the next wellness boom according to McKinsey Report Millennials and Gen Z are changing the US$2T global wellness market. Here’s what’s changing and how brands can respond.
Content Marketing Dunkin’s new ad joins American Eagle in sparking controversy over genetics references Two brands, two campaigns, one backlash. Genetics references in ads are hitting a nerve.
martech Why are mid-tier influencers getting left behind? Explore why mid-sized creators are being left behind and what it means for monetization in 2025.
news 'Good genes' gone wrong? Lessons for marketers from American Eagle’s controversy American Eagle’s denim stunt with Sydney Sweeney stirred backlash. What does it signal about brand risk today?
martech How to get Google AI Overviews to notice you—finally If Google’s AI Overviews is ignoring you, it’s time to fight back. Here’s the playbook to get noticed and get clicks.
news Why are ad agency jobs disappearing? As AI eats the grunt work, layoffs hit staff and managers alike
Content Marketing MINISO and One Piece join forces again with lessons for marketers in fandom-led growth With over 300 SKUs and immersive pop-ups worldwide, MINISO’s One Piece collab offers a playbook for fandom-led marketing
news Starbucks brews up nostalgia and national pride for Singapore’s 60th birthday Starbucks taps national pride and childhood nostalgia to mark Singapore’s 60th birthday with exclusive merch, games, and local-inspired menus
martech Must-have marketing tools for remote teams in 2025 Remote marketing isn’t just a trend—it’s the future. These tools will keep you efficient and secure wherever you work.
martech 5 startups using AI agents to automate ad ops and boost media efficiency These startups want to replace ad ops teams with bots and they just raised millions to do it
martech Mastercard ditches tech tropes in Southeast Asia to highlight human security moments Mastercard leans into quiet, human moments in its latest Southeast Asian push
Content Marketing CHAGEE launches 'Bes-tea' plushies across Southeast Asia How CHAGEE turned a plushie drop into a cultural campaign for Gen Z connection
martech Roblox just made it legal to build with big-name IPs Roblox just made it legal and easy for creators and brands to build games around blockbuster IPs
Reports Celebrity ads still work if you do these 3 things right Human Made Machine’s latest report shows how to avoid the most common pitfalls in celebrity-led marketing
news Astronomer’s kiss cam scandal goes viral and how the brand flipped a PR crisis into marketing momentum Astronomer’s CEO scandal became global meme fodder and here’s how the brand responded with bold PR tactics
Reports Inside APAC's new luxury travel mindset Marriott’s latest study reveals APAC’s affluent travelers are now prioritizing wellbeing, connection, and nature over extravagance
Content Marketing Sprite goes hyperlocal to win Gen Z’s summer loyalty in ASEAN Sprite’s summer takeover blends hyperlocal flavor, real-time data, and youth culture across ASEAN
martech Synthetic data might be the next big thing in privacy-first advertising Martech leaders in Asia Pacific are already using synthetic data to train AI, test campaigns, and future-proof analytics
news Google taps Aunty M to make B2B ads fun again in Southeast Asia Google Southeast Asia launches its first YouTube creator series to simplify digital ads for entrepreneurs—through comedy.
martech Instagram is now searchable on Google Search Google is indexing Instagram Reels, captions, and bios on search results. This changes how brands approach social
Content Marketing Samsung taps BTS' RM to turn homes into digital galleries Samsung picks BTS' RM as ambassador to spotlight art accessibility through tech
martech Are we looking at AI-driven layoffs? inside Amazon, Shopify and Klarna's staffing updates Tech leaders say they’re going “AI-first”—but that may mean fewer humans in the loop
Content Marketing How plush toys became the surprise heroes of brand marketing More than merch: brands like Pizza Hut and Milo are turning plushies into long-term customer engagement assets.
news Xiaohongshu pivots from lifestyle guide to interest-led community Xiaohongshu refreshes its identity with a campaign that puts personal interests at the core
martech What is ‘query fan-out’ in Google’s AI Mode Google’s new AI Mode uses query fan-out to change how content gets discovered. Learn what that means for your SEO playbook.
