martech 2025 mid-year ad forecast according to WPP and MAGNA Revised forecast sees slower growth as digital surges, traditional media stalls
martech YouTube tightens monetisation rules to clamp down on repetitive content YouTube updates its monetisation policy to weed out repetitive content—here’s how it could impact creators and brands
Content Marketing Standard Chartered puts human stories at the heart of wealth marketing “WealthNOW” blends branded content and business storytelling to win over Asia’s new money elite
Lists Asia’s go-to content marketing agencies — 2025 edition Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.
martech Should marketers hide their AI use? Some marketers keep AI tools a secret. Should you? This article explores the strategic pros and cons of transparency.
martech Essence expands Roblox beauty world with monetized emote and Gamescom debut With a new summer island and its first paid emote, essence steps deeper into gamified brand building
martech New LinkedIn API finally lets marketers track real content impact LinkedIn launches analytics API and deeper post metrics to help marketers connect content to real business results
martech The rise of faceless creators Faceless creators are rising across platforms. Here’s what this trend means for content strategy, monetization, and brand marketing.
Content Marketing Premier League taps Adobe AI to let fans design fantasy kits New Adobe-powered AI tools will let fans co-create kits and receive custom matchday experiences
martech AI startups like Perplexity and OpenAI are coming for Chrome and they’re not holding back Perplexity’s invite-only browser enters the AI search race as OpenAI prepares its own Chrome rival
martech LinkedIn’s 2025 study reveals why creator-led video is now B2B’s must-have move LinkedIn’s 2025 survey shows marketers are losing audience attention—and how video storytelling might be the fix
martech Is branded search worth it? Bose pauses ads to find out Bose halts search ads in half the U.S. to question whether branded clicks really drive sales
martech DHL’s 2025 e-commerce report explores what shoppers expect from brands now DHL’s new trends report shows where e-commerce is headed—and what marketers should prioritize next
martech TikTok doubles down on AI ads with Smart+ TikTok’s Smart+ ad tool is gaining new features as the platform moves toward search integration and less advertiser control
news Duolingo and Luckin Coffee mix streaks and sips in Singapore collab Duolingo and Luckin Coffee team up with a cheeky latte collab—here’s why it works
Content Marketing How luxury pop-ups are rewriting the rules of exclusivity From Dior cafés to Louis Vuitton in Joo Chiat, luxury pop-ups are making exclusivity feel more personal
martech Oakley dives into AI wearables with Meta partnership Oakley enters the AI glasses race with Meta—here’s what brands should be watching
martech Mastering AI marketing tools: essential skills and training programs Discover essential AI marketing skills, top training programs, and valuable resources to stay competitive and innovative in today's digital landscape.
Content Marketing Inside Netflix’s Squid Game takeover in Asia Netflix’s Squid Game activations are sweeping across Asia. Here’s why that matters for marketers.
martech Meta expands Advantage+ with AI video, stickers, and virtual try-ons Meta just dropped a slew of gen AI features for Advantage+. Here's what it means for brands and agencies.
Content Marketing Why B2B marketers need to rethink thought leadership for the hidden buyer era New Edelman–LinkedIn report shows how overlooked stakeholders are shaping B2B buying—and what content they actually trust
Content Marketing adidas Originals brings back the 'Superstar' as a symbol of rebellion A fresh campaign ties the iconic sneaker to new cultural disruptors and a call to originality
martech Why the brand book is dead and how to build a brand OS instead Why static brand guides no longer work and how to build a living brand system that adapts in real time
Content Marketing Pokémon joins Japan’s sleep campaign to promote sleep health Pikachu and Snorlax are now Japan’s “sleep support ambassadors.” This move blends public health with entertainment IP—and marketers should take note.
Content Marketing Tech in Asia drops Indonesian-language site, lays off 18% of staff in strategic overhaul Tech in Asia closes its Bahasa Indonesia platform and lays off 18% of staff in a push toward sustainability
