martech Netflix lets brands step into its hit shows with AI: here’s what marketers should know Netflix's new modular AI ad formats put brands directly inside shows like Stranger Things.
content marketing HBO Max back again: what brands can learn from the rebrand backlash HBO Max reclaims its name after a rocky rebrand. Here’s how its social team turned criticism into engagement.
content marketing Americans click fast, feel big: Adobe study reveals what really drives ad conversions Adobe's latest report exposes how US consumers react to ads—emotion wins, and trust in influencers is rising.
content marketing Formula 1 taps Disney magic to woo Gen Z The two entertainment giants are joining forces in 2026 to target Gen Z—marketers should pay attention.
content marketing The rise of the ‘main character energy’: a new playbook for Gen Z marketers Gen Z is rejecting hustle culture and rewriting what “cool” means—marketers, take note.
martech Duolingo goes dark on social: a silence strategy or AI-era signal? As Duolingo experiments with silence, marketers should pay attention to what’s not being said.
martech Google's AI Mode turns Google into a personal shopper: here’s what marketers should know With Gemini and 50B+ product listings, Google is merging discovery and commerce in AI Mode
martech Can AI master Gen Z humor? What marketers should know about meme-based marketing As brands embrace AI for meme marketing, the challenge remains: can machines really capture Gen Z’s chaotic humor?
content marketing Are pets the next wave of influencers? ASICS thinks so The rise of animal influencers: what ASICS’ latest move says about the future of brand marketing.
content marketing American Tourister turns Squid Game fandom into fashion-forward travel gear Netflix’s cult hit meets carry-on chic—here’s how a travel brand is riding cultural obsession to build fan affinity.
content marketing Sports audio is booming: key insights for brands targeting sports fans New research from Edison, SiriusXM, and GroupM reveals how audio deepens fan loyalty and brand engagement.
martech Netflix redesigns discovery with AI: how marketers should respond With conversational search and short-form previews, Netflix is adapting to how people find content. Marketers, take note.
martech Livestreaming creators are changing purchase behavior Livestreaming offers brands a new playbook for trust and engagement. Here’s why marketers should pay attention.
martech AI prompts series: your ultimate copy-paste toolkit for content creation Ready-to-use AI prompts to supercharge your blog writing, social posts, emails, and SEO strategies.
martech Activision Blizzard says gaming is 'always on': what this means for brand engagement New research shows gaming spans mobile, console, and PC daily—here’s how marketers can tap into this growing media channel.
content marketing CoComelon debuts first brand campaign to support parents and teach a marketing lesson CoComelon moves beyond the screen, offering real-world support for stressed parents through music, creators, and community programs.
martech AI and social ads to dominate B2B budgets in 2025: what marketers should do next B2B marketers are doubling down on AI and social platforms. Learn how to future-proof your 2025 game plan.
martech What is generative engine optimization (GEO)? Why marketers can’t ignore it now As generative engines rewrite how we find information, marketers need a new playbook. GEO is that strategy.
martech How Mentos is winning Gen Z with ‘90s nostalgia and Fortnite activations From TikTok to Fortnite, here’s how Mentos is merging legacy assets with modern culture to drive engagement.
martech Meta launches AI app to rival ChatGPT: what marketers need to know The Meta AI app is live, with voice, image, and user profile capabilities—marketers, take note
martech Types of AI marketing tools Discover the different types of AI marketing tools, how to utilize them and how companies are leveraging these tools for marketing success.
content marketing Why ROAS is misleading marketers and what to use instead ROAS might be killing your long-term growth. Here's why MER could be the smarter bet.
martech OpenAI launches new tools to build intelligent AI agents faster From Responses API to agent orchestration, OpenAI’s new tools aim to make agent-building smarter and faster.
content marketing Whitepapers are still B2B marketing's secret weapon How whitepaper's long-form format continues to drive leads, trust, and thought leadership.
martech Forget TikTok, movies may be Gen Z's real attention magnet Theatrical releases are quietly outperforming YouTube, sports, and TV among younger audiences.
