martech Meta’s global campaign to combat holiday shopping scams: key insights and tools Meta launches a global campaign to protect users from online scams during the holiday shopping season, introducing tools and partnerships to enhance safety.
martech Max launches with immersive cultural campaigns across Southeast Asia and beyond Max’s latest campaign captures local hearts through cultural celebrations, iconic projections, and immersive activations across seven key markets.
martech Lightricks partners with Shutterstock to advance generative video AI using HD and 4K data Lightricks and Shutterstock join forces to enable open-source AI video advancements using licensed, high-quality video assets.
martech Jasper launches AI Studio: aims to support marketers with no-code AI tools and Slack integration Jasper’s new AI Studio aims to empower marketing teams to design, build, and scale generative AI apps without coding.
martech Building vibrant communities: lessons marketers can learn from gaming platforms From SEO dominance to influencer collaborations, discover actionable lessons digital marketers can learn from gaming platforms.
martech 5 social media shifts businesses must prepare for in 2025 Stay ahead of the curve: Discover the 5 social media shifts businesses need to watch for 2025 success.
martech Native advertising for B2B: strategies, success stories, and tools for success Learn about the rise of native advertising, its benefits, case studies, and the tools driving its success.
martech Maximizing influencer ROI: Shopee’s affiliate marketing solution Discover how Shopee's Affiliate Marketing Solution empowers brands to align with the right influencers and boost ecommerce conversions.
martech US marketers bet big on Generative AI for 2025: trends and insights Google’s decision to retain third-party cookies changes the role of Generative AI in marketing strategies.
martech Agora integrates OpenAI to power voice-driven AI for apps everywhere From customer support to education, Agora and OpenAI team up to make AI-powered voice interaction accessible.
martech The rise of fake OOH ads: what it means for creativity and teamwork The mix of physical and digital elements in fake OOH advertising is inspiring creatives to try bold new ideas.
martech Estée Lauder teams up with OpenAI to enhance consumer insights and product innovation Estée Lauder is working with OpenAI to bring AI-driven insights to its beauty brands, improving everything from product development to marketing.
content marketing Content writing 101: how to start a career as a content writer Want to start a career in content writing? This guide covers everything from essential skills to tips for beginners on how to be a successful content writer.
Spotlight Insights from Rini Hapsoro: SIRCLO’s approach to effective agency partnerships Discover Rini Hapsoro’s insights on building impactful agency relationships to support SIRCLO’s e-commerce strategy.
martech NytroSEO introduces AI-powered search intent optimization for improved Google Rankings NytroSEO’s new AI-powered tool improves search relevance by aligning meta tags with real-time user search intent.
martech 30 recommended press release distribution sites and services in 2024 Save time finding the right newswire and press release distribution services. Our guide details 30 options with various offerings and costs for PR teams.
martech The backlash against Coca-Cola’s AI-generated Christmas ad: what went wrong? Coca-Cola’s AI-generated reboot of its iconic holiday ad drew mixed reviews, with many criticizing its lack of emotion and authenticity.
martech Indosat and GoTo launches Sahabat AI: driving Indonesia’s golden 2045 vision Sahabat-AI focuses on creating AI tools in Bahasa Indonesia to support education, businesses, and government services.
News Meta sued in Japan over fake celebrity-endorsed investment ads Victims in japan file lawsuits against meta for failing to block fraudulent investment ads using fake celebrity endorsements.
content marketing K-pop meets instant noodles: NewJeans becomes the face of Indomie’s global campaign The "Oh My Good! It's Indomie" campaign, led by NewJeans, combines music, style, and social media for a Gen-Z-focused initiative.
martech GfK and IMDA unveil unified audience data with Singapore's new SG-TAM 2.0 The next-generation SG-TAM 2.0 brings unified data insights across broadcast, social media, and streaming, empowering media and advertising firms.
martech AI overviews in Google Search go global: key takeaways for marketers and content creators Google Search expands its AI-powered overviews to over 100 countries, offering new global opportunities for publishers and businesses. Here’s how marketers can connect better with audiences through Google Search.
content marketing Singles’ Day sales surge: Criteo insights for sales success New data from Criteo reveals top insights from 2023 Singles’ Day, showing that early and late hours are peak times for sales, especially in Southeast Asia and Greater China.
content marketing Traditional vs viral marketing: navigating the paradigm shift in advertising Explore the pros and cons of viral and traditional marketing strategies.
martech AI emails impact brand loyalty: majority of consumers show resistance Consumers express concerns about the authenticity of AI-generated emails, posing risks to brand reputation, especially in healthcare and finance.
