Factorial’s AI-powered business management tool wants to eliminate busywork
Factorial launches an AI agent to tackle business admin, automate approvals, and optimize workforce planning
Workforce management platform Factorial just dropped its new AI agent, ONE, aimed at helping business teams ditch repetitive admin and focus on actual performance.
From streamlining payroll to fast-tracking PTO approvals and talent onboarding, Factorial’s bet on AI is clear: it’s not trying to reinvent workforce planning, it’s trying to make it disappear into the background.
This article explores what Factorial offers, how its AI fits into the product, and why that matters for modern business teams and time-strapped marketers managing internal or client ops.
Short on time?
Here is a table of content for quick access:
- What is Factorial?
- Now entering the chat: Factorial’s AI agent, ONE
- What marketers and team leads should know
What is Factorial?
Factorial bills itself as an all-in-one business software that handles HR, finance, time tracking, and performance management from a single dashboard.
Its features cover the full spectrum of operational admin:
- HR & Payroll: Includes an employee portal, vacation requests, payslip management, digital documents, e-signatures, and reports on turnover or employee engagement.
- Time & Planning: Offers time tracking, shift assignments, time-off coordination, and contract visibility.
- Talent Management: Manages job postings, hiring workflows, onboarding, performance reviews, goals, and training plans.
- Finance & IT: Supports expense approvals, payroll processing, and project planning for resource tracking and profitability.
The software is also certified for enterprise-grade security (AICPA SOC, ISO/IEC 27001), fully GDPR-compliant, and integrates with other apps via open API. It's available on mobile and boasts 30,000+ users across Google Play and App Store with a 4.7-star average.
In short, it’s HR tech built to scale with global teams but without the complexity of enterprise software.
Now entering the chat: Factorial's AI agent, ONE
The big update? ONE, an AI agent designed to automate routine tasks like expense approvals, payroll management, hiring flows, and shift planning.
Marcel Queralt
Factorial officially unveiled ONE during its flagship event, Factorial Next: AI Edition 2025, held yesterday in Barcelona and streamed live across all markets. Thousands of companies tuned in to see how the new AI agent could transform business management — from recruitment and shift planning to expense management, report generation, and beyond.
During the presentation, Jordi Romero, CEO of Factorial, explained the company’s vision for AI-powered work:
“No one knows your job better than you. That’s why One is designed to be your partner: it takes on much of your administrative workload as a manager and provides you with key data about your team so you can become a better leader.”
Unlike generic assistants, ONE understands each company’s structure, data, and workflows, collaborating with all teams to automate processes, streamline decisions, and multiply organizational impact.
But its value goes beyond efficiency — it acts as a co-creator. ONE can generate performance evaluations, summarize meetings, build workflows, and draft corporate documents.
Carmen Madrazo, Head of Product Marketing at Factorial, described it this way:
“Unlike other agents, One doesn’t just give you answers — it works with you. It handles the first 80%, allowing you to focus on perfecting the final 20%. This is key because it frees up high-value time and ensures people dedicate their energy to what truly drives the business.”
For any business juggling growth, distributed teams, or tight deadlines, this kind of behind-the-scenes automation can significantly cut back on manual oversight and unlock higher-value focus.
What marketers and team leads should know
Whether you're overseeing a marketing team or managing cross-functional operations, Factorial’s AI shift brings a few immediate takeaways:
1. AI is becoming invisible by design
Unlike splashy AI chatbots, ONE fits directly into core workflows. Marketers should think about how to build the same logic into their own stack: can AI trigger the next action instead of waiting for a prompt?
2. HR and ops automation is now a brand advantage
If you’re managing multiple clients, regions, or team structures, reducing payroll and planning overhead means more budget and focus for high-value tasks like campaign ideation or client strategy.
3. Data compliance and integrations still matter
Factorial gets points for strong compliance credentials (GDPR, CCPA, UK-GDPR, etc.), especially for marketing teams operating across borders. Its open API also means teams can avoid software silos, a common pain in fast-moving environments.
4. The war on admin is good news for creatives
From PTO to project tracking, automating the busywork makes space for actual creativity. With performance tracking and feedback loops built in, platforms like Factorial are also helping teams retain talent, a key challenge in agency and in-house marketing worlds alike.
Factorial’s new AI agent ONE may not grab headlines like generative AI tools, but its impact could be just as big. For companies drowning in forms, approvals, and recurring workflows, this is a timely step forward.
As more platforms embed AI quietly into the infrastructure of work, marketers and team leads should look for ways to mirror that approach by automating the invisible, without breaking the human experience that actually drives performance.