Martha Stewart speaks cat in PrettyLitter's new campaign
Martha Stewart and Purrcy bring humor to Raindrop's PrettyLitter campaign, connecting a familiar cat-owner relationship with pet health.
What if the secret to Martha Stewart's success were simply that she could speak cat? The lifestyle entrepreneur plays that joke straight in PrettyLitter's latest commercial, sitting opposite Purrcy, a long-haired feline with an upper-crust British accent.
The film gives Stewart an unusual way to discuss a product she has endorsed for years. Rather than simply presenting a litter box, the Raindrop-created campaign lets a cat talk back to one of America's most recognizable household personalities.
Table of contents
Jump to each section:
- Martha and Purrcy take over the conversation
- Why PrettyLitter keeps giving cats a voice
- What marketers can learn from Martha's latest endorsement
Martha and Purrcy take over the conversation
In the 1:50 hero film, Stewart claims she can speak cat. Purrcy wonders whether he might be the one speaking human. Their exchange gives the spot a comic premise before the practical product story arrives.
PrettyLitter's lightweight, odor-absorbing crystals change color in response to certain changes in urine. The brand positions that feature as a way to alert owners to possible health concerns, not as a veterinary diagnosis.
PrettyLitter creative director Nikki Jagerman described the new approach as an opportunity for Stewart to share dialogue with a talking cat, something the partnership had not tried before.
Why PrettyLitter keeps giving cats a voice
The talking-cat premise has history. Raindrop's 2025 Gift of Gab commercial introduced Claude, a feline who complained about his litter box and demanded a switch. The new work builds on that idea while bringing Stewart into the conversation.
That continuity matters because the joke and the product promise reinforce each other. Cats cannot describe a health problem to their owners, but the brand's color-changing litter aims to make some changes more noticeable.
Stewart's role also has a credible foundation. She became a PrettyLitter spokesperson in 2021 after using the product for her own cats. Her identity as a cat owner makes the endorsement feel closer to her daily life than a disconnected celebrity cameo.
The same authenticity is visible in Stewart's recent Bandolier collaboration, where her everyday organization habits informed the accessories themselves. In both cases, a recognizable personal routine gives the brand partnership its story.
What marketers can learn from Martha's latest endorsement
PrettyLitter uses its celebrity ambassador as a participant in an existing comic world rather than as a replacement for the creative idea.
- Extend a recognizable premise. A new character pairing can refresh an established campaign without abandoning its core idea.
- Ground the endorsement in real use. Stewart's history as a customer helps connect her public persona to the category.
- Make the product benefit part of the story. Humor draws attention, while the color-changing feature gives viewers a practical reason to remember the brand.
For a routine household purchase, that combination of personality and product explanation is more substantial than star power alone. The creative turns a mundane litter-box decision into a conversation while keeping the brand's central claim in view.
