News MyMacca’s points can now unlock World of Warcraft game time and cosmetics McDonald’s Australia lets MyMacca’s members redeem points for WoW game time, cosmetics, or a pet, with limited stock and claim deadlines.
News McCafé Turns Its Drinks Tray Into a Limited-Edition Fashion Bag McCafé Australia's limited-edition Tray Bag transforms a cardboard drinks carrier into a vegan-leather fashion accessory.
News Sunway Pyramid turns Pompompurin's 30th birthday into a fan experience Sunway Pyramid celebrates Pompompurin's 30th birthday with character experiences, games, collectibles and shopping rewards.
News KFC Singapore is hiring a cat as its next brand ambassador KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.
News Sour Patch Kids takes its OREO feud from social media to UK billboards Sour Patch Kids brings its OREO rivalry to UK billboards in VCCP's new outdoor campaign.
News Pepsodent turns Kholidin’s bite into a sports performance story Bite Into Glory reframes oral care as sporting equipment by supporting para-archer Kholidin’s mouth-draw technique.
News Uber turns “Ooooo” into a brand mnemonic for first rides Uber’s India campaign turns a familiar reaction into “Ooooober,” linking a first-ride offer to a repeatable brand-memory device.
News Changi turns Nailoong fandom into an airport shopping journey Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.
News Southwest turns notification overload into travel rewards Southwest's Enter Airplane Mode campaign turns notification overload into Rapid Rewards points and a reason to book a break.
News BCA taps no na for a year-long myBCA wishlist campaign BCA pairs no na with a year-long myBCA campaign, connecting personal goals with its push for new users and app migration.
News Panda Express makes gaming always-on after a 3-point awareness lift Panda Express is keeping Roblox and Fortnite active after brand-lift gains, shifting gaming from campaign bursts to a standing channel.
News LISA takes Nike Moon Shoe heritage into pop culture LISA fronts Nike's Moon Shoe campaign, pairing archival sneaker design with lunar imagery and a musical link to The Kim Sisters.
News Mo Farah turns blue laces into a mental-health conversation cue Buxton, Mind and Mo Farah use bright blue running laces and a Strava challenge to make difficult conversations easier to start.
News YouTube Shopping turns 16 creator films into 380+ APAC assets YouTube Shopping turned 16 creator films into 380+ assets across six APAC markets while keeping each creator's voice recognizable.
News Maybank turns Circle Line media into an adulting theatre for 200+ Maybank turns its Circle Line takeover into live theatre, using adulting choices to make financial marketing more participatory.
News The Coffee Bean & Tea Leaf turns 63 into a creator-led brand reset CBTL uses its 63rd anniversary to begin a creator-led brand transformation built around self-expression, local culture and coffee craft.
News BMW makes Ranveer Singh its Brand Voice for the new 7 BMW names Ranveer Singh its Brand Voice as the new 7 Series launches in India, linking celebrity personality with modern luxury.
News Jhamtani taps Ranveer Singh to take its Pune real-estate brand upmarket Jhamtani names Ranveer Singh brand ambassador, extending its promise platform into a celebrity-led premium real-estate campaign.
News Manila Fashion Week turns Thai fandom into a US$3.2M engine MNL FW26 used Thai celebrity fandom, regional creators and fashion media to turn Filipino fashion into a cross-border marketing engine.
News ARTBOX brings its 222-store Korean retail world to LA with ILLIT ARTBOX uses ILLIT, character IP and Korean decorating culture to turn its first U.S. retail move into an experiential launch.
News Ray-Ban makes Ranveer Singh the face of AI glasses in India Ray-Ban pairs Ranveer Singh with Gen 3 AI glasses in India, linking self-expression, wearable tech and a familiar celebrity persona.
News Ryt Bank turns its first anniversary into a streetwear drop Ryt Bank marks year one with Pestle Mortar jerseys, turning a bank anniversary into a limited streetwear drop built around Malaysian culture.
News Taco Bell and Duolingo turn Taco Day into a global language stunt Taco Bell and Duolingo turn Global Taco Day into a multilingual campaign spanning sauce, rewards, collectibles and live events.
News Mastercard turns payment safety into a K-drama across Southeast Asia Mastercard's Tap Into My Heart uses K-drama storytelling to turn payment security into entertainment across six Southeast Asian markets.
News Champion's V campaign generated $6.3M in media impact in 48 hours Champion's V campaign generated a reported $6.3M in media impact within 48 hours, showing both the power and limits of celebrity metrics.
