Martech

WPP acquires InfoSum: Pivoting to data privacy and AI-driven marketing

WPP acquires data clean room pioneer InfoSum to advance its AI-driven marketing approach, challenging traditional identity-based data strategies.

Content Marketing

How Duolingo built the internet’s favorite marketing monster

Duolingo’s green mascot is more than a meme—here’s what B2B marketers can learn from its viral strategy.

News

Dentsu Indonesia and Harian Kompas launch AI app to help sexual assault survivors collect real evidence

New AI app from Dentsu and Kompas helps survivors discreetly record audio and metadata as legal evidence in sexual assault cases.

Martech

Sturdy.ai secures $6M to combat revenue churn with AI-driven customer intelligence

Sturdy.ai secures $6M funding to help revenue teams spot churn risks early with its AI platform that analyzes customer communications across data silos.

Martech

Contxtful secures $1.9M to transform ad measurement with attention-based tech

Contxtful raises $1.9M to advance its attention-based ad platform, helping marketers optimize campaigns as the industry moves beyond cookies.

Content Marketing

Google AI now understands images, and SEO should be your strongest weapon

Google adds image understanding to AI Mode. Marketers should focus on SEO to make their products and visuals searchable.

Martech

Braze acquires OfferFit for $325M to boost AI personalization

Braze acquires OfferFit for $325M to enhance AI-driven customer personalization, boosting its push into agentic AI with Project Catalyst.

Content Marketing

TikTok’s US drama isn’t over—what marketers need to know

The deal to save TikTok just fell apart—here’s what brands should prepare for while the clock keeps ticking

Martech

Krea raises $83M to simplify GenAI design workflows

Krea secures $83M to streamline generative AI for designers. Its all-in-one platform supports creators at Pixar, LEGO, and Samsung.

Martech

Linguana raises $8.5M to help video creators reach global audiences effortlessly

Video localization startup Linguana raises $8.5M to automate content translation and monetization for global creators.

Content Marketing

Marketing to women in 2025

Marketing to women in 2025 requires more than just empowerment messaging. Learn how to avoid stereotypes and connect authentically with female consumers.

Martech

Gradial raises $13M to automate enterprise content ops with AI agents

Gradial secures US$13M to help marketers automate CMS production, QA, and campaign ops using AI agents.

Martech

Dutch AI startup Billy Grace secures $3.2M to scale its cookieless marketing platform

Billy Grace raises $3.2M to expand its AI marketing platform, helping brands fix attribution and performance tracking without third-party cookies.

Martech

Sidemen back POCKLA to help brands act like creators

POCKLA raises US$2M to scale its AI adtech platform for social-first content, with backing from YouTube collective Sidemen.

Content Marketing

Gen Z content strategy: why the 8-second rule is only half the story

The truth about how value perception—not attention span—drives Gen Z's digital engagement

Martech

AI agents: what marketers need to know

How marketing teams are leveraging AI agents to drive efficiency and discover new opportunities.

Media

Earned vs paid media: what early-stage marketers need to know

A clear guide on earned and paid media—and how lean content teams can use both to drive trust, reach, and long-term growth.

Content Marketing

Teen restrictions are changing influencer marketing: here's how to adapt

As platforms prioritize teen safety, brands need new approaches to maintain their influence.

Public Relations

The biggest press release mistakes (and how to avoid them)

Why your press release probably flopped—and how to make sure it doesn’t happen again.

Content Marketing

Why apple fanboys exist (and what brands should actually learn from them)

Neuroscience shows why people treat Apple like family — and what that means for brand marketers.

Martech

7 AI tools to build your marketing dream team

Discover the top 7 AI tools that are essential for each role in your marketing dream team.

Content Marketing

Demystifying stock media, royalty-free media and Creative Commons (guide)

A good image makes your content stand out, but the cost may not always be worth it. Here, we demystify the types of media so you can find the right one for your needs.

News

Google releases Gemini 2.5 as model competition continues

Google’s Gemini 2.5 launches with benchmark gains in reasoning, science, and code tasks

Martech

What is MarTech and what can it mean for your business?

What is the meaning of martech and why should your business be concerned? We explore more in this article.

Martech

Meta introduces AI comment generator: what marketers need to know

Meta's new Instagram feature uses AI to suggest comments. Learn what this means for your marketing strategy.