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Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia

Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia

Mental health, meme culture, and gaming tribes—marketers need to explore what Gen Z's actually want this 2025.

Golf influencers are trending

Golf creators are cashing in

Golf is hotter than ever, and creators are cashing in.

Google supercharges AI Search with image uploads, Canvas, and live video input

Google supercharges AI Search with image uploads, Canvas, and live video input

Google updates its AI-powered Search with image uploads and desktop features aimed at students

M&M’S taps K-pop group ILLIT for regional Asia campaign

M&M’S taps K-pop group ILLIT for regional Asia campaign

The candy brand’s first K-pop partnership blends music, social media, and regional marketing. Here’s why it matters for your strategy

How Southeast Asia's startup storytelling evolved beyond funding rounds

How Southeast Asia's startup storytelling evolved beyond funding rounds

Manisha from e27 reveals why founders are shifting toward human-centered narratives and cross-border collaboration stories that actually resonate with readers

The ultimate list of TikTok trends for Gen Z marketing

The ultimate list of TikTok trends for Gen Z marketing (updated: August 2025)

Gen Z is rewriting the rules of brand discovery on TikTok. Here’s how to stay relevant.

Social is Gen Z's new search engine

Social is Gen Z's new search engine

According to new Sprout Social research, Gen Z is searching first on social, not Google.

Levi’s closes REIIMAGINE campaign with Beyoncé

Levi’s closes REIIMAGINE campaign with Beyoncé

Levi’s and Beyoncé end their year-long REIIMAGINE push with a denim-powered story of reinvention and empowerment

Mastercard launches AI-powered card design studio for banks

Mastercard launches AI-powered card design studio for banks

Mastercard’s new AI design tool gives banks and financial marketers creative control over card branding

Samsung taps girl group no na as youngest Team Galaxy members in AI-powered marketing push

Samsung taps girl group no na as youngest Team Galaxy members in AI-powered marketing push

Samsung Indonesia brings in no na to merge AI storytelling with youth-driven cultural influence

Generative AI might be the lifeline premium publishers needed

Generative AI might be the lifeline premium publishers needed

Trust is becoming machine-readable, and that’s good news for premium media

7-Eleven’s National Day campaign shows how nostalgia still sells

7-Eleven’s National Day campaign shows how nostalgia still sells

7-Eleven’s SG60 push reveals how food nostalgia and local icons can power everyday brand love

Studio Resonate reveals the real impact of AI voices in advertising

Studio Resonate reveals the real impact of AI voices in advertising

AI voiceovers don’t inherently fail, but how they’re framed changes everything

Mailtrap SMTP Service: A Marketer's Guide to Effective Email Campaigns

Mailtrap SMTP service: A marketer's guide to effective email campaigns

Discover how Mailtrap SMTP helps marketers improve email deliverability, track performance, and secure campaigns. Features, pros & cons, pricing, and setup guide.

Netflix ad growth is real, but marketers want more from its stack

Netflix ad growth is real, but marketers want more from its stack

Netflix’s ad business is growing fast, but marketers say measurement and partnerships still lag behind

Spotify treats audiobooks like pop hits in new campaign

Spotify treats audiobooks like pop hits in new campaign

Spotify’s latest campaign markets audiobooks with the same emotional pull as viral music

AI suspicion is costing brands real money and they call it 'AI stink'

AI suspicion is costing brands real money and they call it 'AI stink'

Raptive finds AI suspicion slashes trust, lowers brand appeal, and eats into ad efficiency

Amazon backs out of Google Shopping ads

Amazon backs out of Google Shopping ads

Amazon quietly exits Google Shopping ads, giving competitors a shot at cheaper clicks

TikTok rolls out Engaged Session to track post-click user behavior without pixels

TikTok rolls out Engaged Session to track post-click user behavior without pixels

TikTok's Engaged Session tool tracks users beyond the app without pixel tracking

Google is now courting news publishers for AI training

Google is now courting news publishers for AI training

Google is in talks with 20 news outlets to license content for AI, catching up to rivals in the race for media data

Google rolls out AI-based age detection

Google rolls out AI-based age detection

Google is tightening ad access for minors. Marketers in regulated categories should pay attention.

Google’s Q2 earnings top US$96B as AI bets intensify

Google’s Q2 earnings top US$96B as AI bets intensify

A flurry of AI features helped Google outpace expectations in Q2. Here's what marketers need to know

X’s new ad policy rewards visual polish over clickbait

X’s new ad policy rewards visual polish over clickbait

X’s algorithm will now favor ads without emojis, links, or gimmicks. Here’s what brands should know

Colgate’s K-pop campaign with IU targets beauty-conscious Gen Z fans

Colgate’s K-pop campaign with IU targets beauty-conscious Gen Z fans

Colgate’s latest toothpaste campaign features IU to capture the hearts and smiles of Gen Z fans

Google AI Max is here, and why it won’t replace your agency

Google AI Max is here, and why it won’t replace your agency

Google’s newest AI tool for paid search brings more automation but raises the stakes for strategy