Content Marketing

1664’s Robert Pattinson play signals a bold new chapter in beer marketing

With Robert Pattinson front and center, 1664 is chasing a new cultural narrative around beer and good taste

Reports

Key takeaways from Meltwater's US Digital 2025 report

The US is 93% online, 73% social, and fully mobile—here’s what marketers should do about i

Content Marketing

OREO brings the K-pop heat with BABYMONSTER in limited-edition collab

A bold K-pop partnership brings OREO closer to Gen Z. Here’s how brands can take notes.

Martech

Meta offers ad-free Facebook and Instagram in the UK, for a price

Meta is giving UK users the option to pay for ad-free access. This could reshape how marketers reach audiences.

Reports

Indonesia's digital growth in 2025 according to Meltwater

With over 212M internet users and 143M social media identities, Indonesia’s digital landscape keeps shifting. Here’s what marketers need to know

News

Sephora and Rare Beauty spotlight youth mental health with global campaign

A global fragrance campaign aligns beauty with purpose, driving mental health access across 25 markets

News

Mastercard enters the media game with a pitch to advertisers

Mastercard enters the retail media race with a data-rich network spanning banks, publishers, and merchants

Reports

Why luxury marketers should watch Hong Kong and Singapore this Golden Week

A new MDRi survey reveals how ultra-rich Chinese travelers are spending during Golden Week 2025

News

Pizza Hut revives classic logo with a twist

From slanted typography to plush garlic bread toys, Pizza Hut is refreshing its image worldwide.

News

Meta AI chats will now shape your ad feed

Meta’s AI chats will soon influence ads and content recommendations across Facebook and Instagram.

News

ChatGPT is now a shopping assistant with a new Instant Checkout feature

OpenAI and Stripe launch an AI shopping protocol inside ChatGPT. Here’s what it means for brands and merchants.

News

How Instagram’s skinny cinematic Reels are stealing the scroll

The viral 5120 x 1080 video format is drawing eyes and experiments. Here's what marketers need to know.

Reports

Why APAC travelers are now booking flights around concerts and sports according to Hilton survey

A new Hilton survey shows sports and music fans are shaping APAC’s travel economy

News

Google rolls out age-based safety features in Singapore

Google plans to apply machine learning for age assurance across its products in Singapore, starting Q1 2026

News

Google updates its iconic "G" for the AI era

A subtle icon shift with major implications for product branding and perception

Reports

Adobe Express survey reveals global generative AI search trends for mastering prompts

A global look at who’s searching for AI prompts, which tools are trending, and what it means for marketers

Martech

KFC Singapore launches Thai-Thai menu and Butterbear collab

KFC taps Thai street food and Bangkok’s Butterbear to boost seasonal engagement.

News

LinkedIn and Love, Bonito tackle career questions women hesitate to ask

The campaign brings together voices across Asia to answer career questions women often leave unspoken

Martech

Cathay Pacific uses AI to treat burnout with a travel prescription

Cathay Pacific teams up with Leo Singapore to launch an AI-powered vacation doctor targeting the chronically overworked

Martech

Collaborator review: features, pros, and cons of the PR marketplace

Review of trusted PR marketplace with 38K+ sites, transparent metrics, and fair pricing since 2017.

Reports

The best time to post on LinkedIn according to Adobe Express study

A new Adobe Express survey shows that Friday posts get the most engagement, even as most marketers stick to Mondays

News

OpenAI is quietly building internal ad infrastructure

OpenAI's latest hire reveals ambitions to scale paid marketing with custom tools, potentially beyond internal use

News

Friend’s subway takeover gambles on backlash to sell AI companions

Friend’s subway ads go viral for better or worse as the company banks on Gen Alpha curiosity

Martech

How OpenAI’s comms lead uses ChatGPT as a strategic partner

What OpenAI’s APAC comms lead reveals about AI, brand storytelling, and staying ahead

News

TikTok plans separate M2 app for US users

TikTok may split off a U.S.-only app as regulatory pressure mounts