ContentGrip (Page 19)

Sign in Subscribe

Coca-Cola steps into streetwear with Converse collab

Coca-Cola steps into streetwear with Converse collab

Coca-Cola taps fashion and youth culture in its latest limited-edition partnership

Instagram is now an SEO tool according to Adobe Express study

Instagram is now an SEO tool according to Adobe Express study

Google now indexes Instagram content. Here’s how marketers are rewriting posts and shifting budgets

OpenAI clashes with NYT over user data in AI copyright battle

OpenAI clashes with NYT over user data in AI copyright battle

OpenAI pushes back on court order to hand over 20M ChatGPT convos, citing privacy risks

MPA calls out Meta over PG-13 labels on Instagram teen controls

MPA calls out Meta over PG-13 labels on Instagram teen controls

Meta’s teen safety update hits a legal snag as the Motion Picture Association objects to the use of its film rating

Ad spend hits new high but digital gains at TV's expense

Ad spend hits new high but digital gains at TV's expense

Guideline SMI reports mixed results as digital video and audio thrive, while TV and print lag

Netflix taps the cassette for one last Stranger Things rewatch

Netflix taps the cassette for one last Stranger Things rewatch

Netflix revives retro audio to engage fans ahead of Stranger Things’ final season

Sony brings the drama back to gaming in new global PS5 campaign

Sony brings the drama back to gaming in new global PS5 campaign

Sony’s latest brand work focuses on the emotional highs of gaming, not hardware specs

Why Generation Alpha matters to marketers now

Why Generation Alpha matters to marketers now

Born between 2010 and 2024, Generation Alpha is already influencing culture and consumption

Perplexity goes pop culture with Lewis Hamilton and Eric André

Perplexity goes pop culture with Lewis Hamilton and Eric André

Perplexity enlists Hamilton and André in a comedy short. Here's what it means for brand-led AI storytelling

Sephora taps Mariah Carey for holiday magic but not everyone’s buying it

Sephora taps Mariah Carey for holiday magic but not everyone’s buying it

Sephora’s latest holiday campaign leans into cultural nostalgia with Mariah Carey, but critics are questioning the message

Why your future marketing teammate might be an AI agent

Why your future marketing teammate might be an AI agent

AI agents now handle real tasks in marketing—from planning to reporting. Here's how marketers are adapting.

Reuters uses AI to call out misinformation in new global campaign

Reuters uses AI to call out misinformation in new global campaign

Reuters’ latest campaign uses AI to highlight its stance on factual, agenda-free reporting

Hunter Schafer stars in Gentle Monster’s horror ad

Hunter Schafer stars in Gentle Monster’s horror ad

Gentle Monster turns its Fall 2025 launch into a horror spectacle. Here's how the brand hacked Halloween to go viral

Coca-Cola’s AI holiday ad sparks backlash again

Coca-Cola’s AI holiday ad sparks backlash again

Coca-Cola’s new AI Christmas ad draws heat for visual flaws and nostalgia loss. Marketers should take notes

AI for contracts is booming, but are businesses ready for the risks?

AI for contracts is booming, but are businesses ready for the risks?

AI is speeding up contract work for marketers and business teams, but legal doubts are growing

PepsiCo gets a bold new look after 25 years, but it's more than a design update

PepsiCo gets a bold new look after 25 years, but it's more than a design update

PepsiCo’s corporate refresh connects the dots between consumer trust and brand equity

Meta revives Facebook's emotional edge to woo Gen Z back

Meta revives Facebook's emotional edge to woo Gen Z back

Meta launches its first Facebook brand campaign in four years to reconnect with younger audiences

Americans want real personalization, and they’re paying for it

Americans want real personalization, and they’re paying for it

New data shows consumers want personalization rooted in real faces, not just names

Meta’s Q3 stumble: AI bets rise, earnings fall

Meta’s Q3 stumble: AI bets rise, earnings fall

Meta's ad engine is booming, but rising AI costs triggered a stock dip. Here’s how marketers should interpret the shake-up

Reddit sues Perplexity for scraping content without permission

Reddit sues Perplexity for scraping content without permission

Reddit claims Perplexity kept scraping its data even after being told to stop

LinkedIn is Gen Z’s new career lifeline, and marketers should pay attention

LinkedIn is Gen Z’s new career lifeline, and marketers should pay attention

New data shows Gen Z is using LinkedIn to land jobs and manage stress. Here’s what this means for brand and employer marketing

Google tops US$100B in a quarter for the first time

Google tops US$100B in a quarter for the first time

Google’s first-ever US$100B quarter offers key lessons for marketers watching AI and adtech

Instagram Reels adds skippable ads

Instagram Reels adds skippable ads

Instagram is testing skippable Reels ads, skipping creators in the process

The New York Times launches TikTok-style Watch tab with human curation

The New York Times launches TikTok-style Watch tab with human curation

With its new Watch tab, The New York Times moves beyond text into immersive mobile video

Generative AI will break customer trust for a third of brands, Forrester warns

Generative AI will break customer trust for a third of brands, Forrester warns

Forrester predicts one-third of companies will frustrate customers with bad AI tools