Reports

US retailers must revamp branded content strategy this holiday season

US shoppers claim to be simply overwhelmed by a barrage of digital comms in 2020. Here are some stats to consider for a fresh branded content strategy.

Case Studies

RoomMe's CMO shares her secret sauce for content marketing

Tika Sylvia, CMO of Indonesia's RoomMe, shares her two-pronged marketing approach when engaging two different audiences online.

Reports

Report: content marketing industry size and opportunities in the US

The Branded Content Project report outlines the latest content marketing industry data and insights for marketers in the US. Here are three key takeaways.

Lists

US reviewer names top digital marketing agencies of 2020

Digital.com is an independent reviewer of online products and services for SMEs. It recently published its picks for top digital marketing agencies in 2020.

Jobs

Brands on ContentGrow are seeking food science writers

Brands on ContentGrow are looking for freelance food science writers who have experience crafting stories related to the global food industry.

Case Studies

Tech in Asia shares insights on paywalls and the future of media

Southeast Asia’s largest tech media Tech in Asia finds four key learnings in navigating the paywall business model in emerging Asia.

Media

Climate & Capital Media focuses on emerging climate economy

Climate & Capital Media is a collective of journalists and professionals that aims to create a fresh form of business journalism on the climate economy.

Spotlight

A teen rebel in Singapore, she made a name for herself in K-pop media

Tossed into a decidedly traditional career path in Singapore, freelance journalist Jaimelynne Toh took a risk, and is now a top name in K-pop media.

Reports

Content marketing for SaaS: report and benchmarks

The right kind of content marketing for SaaS companies can amass millions of visitors at scale. Here are several key takeaways from a recent Animalz report.

Case Studies

After a painful job loss, she started her own marketing agency in Singapore

Amid the tears and sleepless nights following a job loss, Jessie Chong launched boutique marketing agency Delitier & Co from her bedroom in Singapore.

Case Studies

How DailySocial built a viable tech media in emerging Asia

Founded in 2008 as a startup blog, DailySocial became a well-known name in Asia’s tech ecosystem. Here’s how the team turned it into a sustainable business.

Jobs

Media on ContentGrow are seeking golf writers in the US

The aim is to explore a special subculture where golf, beer, and coffee intersect. Golf writers will help show what this means via articles on social media.

Case Studies

Veteran CMO Freeman Chiu on e-commerce, marketing in China

Freeman Chiu heads up marketing in China for Brandlab, a firm that helps global brands tap Chinese e-commerce via platforms like Tmall and Alibaba.

Jobs

Media on ContentGrow are seeking UK crypto journalists

Current buyers are looking for UK-based freelance crypto journalists who specialize in covering blockchain, virtual token, and decentralized finance.

Case Studies

Gourmet Food Holdings CMO on F&B marketing in 2020

Anna Haotanto leads the marketing game for Gourmet Food Holdings -- an investment firm in Singapore focused on the international food and beverage industry.

Reports

Business blogging tips and benchmarks to help brands win the SEO battle

Business blogging is an important growth strategy today. To get started correctly, practitioners should know the following stats.

Case Studies

Ex-HubSpot CMO Mike Volpe shares inbound marketing gems

Mike Volpe, the ex-CMO of HubSpot and bona fide industry vet, shares insights on how new brands can win in today’s rapidly evolving inbound marketing game.

Lists

The top 10 fastest growing international ad agencies in 2020

Adweek released its list of the top ten international ad agencies that saw impressive growth in 2020 -- even amidst a pandemic-driven recession.

Reports

5 unique findings from CMI’s B2B content marketing report 2021

Content Marketing Institute (CMI) has published its annual B2B content marketing report for 2021. Here are some interesting takeaways from the study.

Spotlight

How Lifepal gets 4 million monthly visitors with owned media

Owned media can be a great growth marketing strategy for e-marketplaces. Here’s how Lifepal Media was able to scale revenue in APAC’s online insurance game.

Guides

How small marketing agencies can rewire the pitch trap

The formal pitch process can be a dangerous game for boutique marketing agencies. Here are a few ways to avoid common pitfalls, while saving time and money.

Technology

What it means to save time and money on branded content

On Maslow’s hierarchy of needs, it’s the branded content manager’s job to build esteem for their company or clients. Here’s how to save time and money.

Technology

How brands and media want to pay their freelance teams

We recently rolled out the second version of ContentGrow and are now migrating clients and their freelance teams. For kicks, I decided to take a poll.

Jobs

Media on ContentGrow are welcoming novice US legal writers

Media on our platform are looking for freelance legal writers who can cover mesothelioma and asbestos-related news and insights.

Jobs

Media on ContentGrow are welcoming novice US medical writers

Media on our platform are looking for freelance medical writers who can craft news articles about mesothelioma and asbestos-related topics.