News

Ford's new global campaign is all about passion, not just horsepower

With “Ready set Ford”, the 122-year-old brand pivots to emotional storytelling and community-first marketing

Lists

Alternative social media is booming: Bluesky, Threads, Lemon8

Bluesky leads the buzz, but Threads and Lemon8 are rising in Japan. Here’s what brands need to watch

Martech

Edelman’s Mongolia cinematic branding campaign hits global screens

Mongolia’s “Go” campaign blends storytelling, soft power, and digital diplomacy to boost tourism and trade

Content Marketing

Audi’s Formula 1 debut gets a style boost with adidas collaboration

Audi F1 taps adidas for performance gear and lifestyle collections, blending sport and fashion for fans and teams alike

Content Marketing

How anime became a marketing playground across Southeast Asia

Southeast Asia is co-writing anime’s future. Smart marketers are joining the storyboard

Spotlight

How agencies can stop selling hours and start scaling expertise: Benjamin Zenou's methodology-first approach

Benjamin Zenou explains how Suits.ai transforms agency methodologies into AI agents, moving beyond productivity to scalable expertise delivery.

Guides

Monetization strategies beyond YouTube Ads

Unlock new ways to earn on YouTube. Use affiliate marketing, sponsored content, and video editing services for better income.

News

PubMatic sues Google over alleged adtech monopoly

The independent adtech firm alleges Google’s monopoly has hurt innovation and market access

Reports

Why trendjacking burns marketers out and what to do instead

Adobe Express surveyed marketers about trend-driven content, and the emotional toll is real

Content Marketing

Tinder’s shrine-style pop-up lets Gen Z date with emotional clarity

Tinder taps into Japanese rituals to help Gen Z users reflect, reset, and reenter the dating scene

Martech

Gordon Ramsay fronts Burger King UK’s Wagyu drop with a twist

Burger King leans on Ramsay’s star power to hype Wagyu launch, but keeps the kitchen to itself

Martech

OranAI raises multi-million round to expand its AI agent PhotoG

With new backing, OranAI aims to accelerate its push into beauty, fashion, and consumer brands.

Martech

Why celebrity campaigns demand more than just reach

Viral campaigns can drive reach, but controversy without preparation can burn your brand. Here’s how to assess risk before partnering with celebrities

Martech

CreatorDB raises US$4.7M to double down on AI for influencer marketing

The Taipei–Los Angeles startup will build self-serve tools and expand in the US while leaning into APAC strength.

News

Magnum Ice Cream Company splits from Unilever

The world’s biggest ice cream brand is going solo, here’s why it matters for marketers.

Martech

Netflix ad inventory goes programmatic with Amazon Ads DSP

Amazon Ads will soon let marketers buy Netflix inventory across 11 countries. Here’s what to expect.

Content Marketing

Sephora goes all in on inclusive beauty across Asia

Sephora puts shade diversity at the center of its APAC push. Here’s what this means for brand authenticity

Reports

Who’s winning ad attention in APAC? YouGov’s Q2 2025 report breaks it down

YouGov’s latest report uncovers the brands with the biggest ad awareness jumps across five APAC markets

Martech

Brian Cox’s Uber Eats ad wins Emmy

Uber Eats and Special US win top ad honors. Here’s what made the student-targeted spot stand out

Martech

Ray-Ban launches K-pop-infused campaign to connect with Gen Z

Ray-Ban.EXE debuts in Seoul with a film and robot to tap into Korean pop culture

Content Marketing

How Starbucks turned the Frappuccino into a viral global icon

From Britney Spears sightings to ube-inspired spins, here’s how Starbucks keeps the Frappuccino relevant

Content Marketing

Nike revives ‘Just do it’ with a bold new question for Gen Z

Nike’s latest brand push reframes its iconic slogan to resonate with today’s young athletes

Martech

Bose launches brand anthem to reframe sound as essential, not optional

Bose bets on music’s emotional power with its first brand anthem. Marketers, take note.

Martech

Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report

AI isn’t just optimizing ads anymore. It’s shaping how people shop and why they switch brands.

Content Marketing

How Love Island USA turned summer 2025 into a brand engagement bonanza

Brands got creative with Love Island USA. Here’s what worked, what went viral, and what marketers can copy