News

TikTok teases Shared Feeds, launches Shared Collections for collaborative content discovery

TikTok adds new tools for shared content curation and interest-based discovery. What this means for your brand strategy

News

Paramount ambushes Netflix with US$108.4B bid for Warner Bros. Discovery

Paramount bypasses the board, takes bigger all-cash bid directly to Warner Bros. Discovery shareholders

Technology

MarTech stack: how marketing automation saves your day

See how marketing automation tools help you follow up, score leads, and personalize campaigns — all without manual work.

News

Adobe teams up with YouTube to fuel Shorts creation inside Premiere mobile

YouTube taps Adobe to streamline short-form content production on iPhones

News

OpenAI backtracks on app suggestions in ChatGPT amid ad confusion

OpenAI says it’s paused app promotions after ChatGPT users called them ad-like

News

Meta AI taps publishers for real-time news

As Meta adds news publishers to its AI tool, marketers should prep for new distribution dynamics

News

Pantone picks ‘Cloud Dancer’ as 2026 Colour of the Year

Pantone’s latest colour pick is more than aesthetic. It’s a blueprint for multisensory marketing

News

Google tests merging AI Overviews and AI Mode

Google combines AI Overviews and AI Mode in Search. Marketers should watch this shift closely

News

Perplexity hit with lawsuits from major publishers

As The New York Times and Chicago Tribune sue Perplexity for copyright infringement, marketers should brace for shifts in content access and legal norms

News

TikTok launches local content feed

TikTok expands its geo-targeting tool with the Nearby Feed. Here’s what brands should know

Guides

6 strategies to improve student writing and literacy

Struggling with writing? Discover six practical and student-friendly strategies to improve writing skills, build stronger literacy, overcome writer’s block, get better feedback, and write with more confidence. Perfect for students at any level.

News

Netflix brings Red Dead Redemption to mobile

Netflix brings a console classic to iOS and Android. Marketers should watch what happens next

News

YouTube joins the recap race

YouTube launches its first-ever video recap experience. Here's how it could impact audience behavior and platform strategies

News

OpenAI’s app suggestions feel like ads and users aren’t buying it

OpenAI’s new app discovery feature lands poorly with users. Marketers should take note of what went wrong.

Media

Apple highlights student accessibility with global short film campaign

Apple’s new short film explores how students with disabilities navigate college life using built-in accessibility features

News

MINISO turns Zootopia 2 into a global pop-up playground for fans and Gen Z shoppers

MINISO turns Zootopia 2 into a traveling fan experience across Asia and North America. Here’s what it reveals about experiential marketing.

Reports

GEO, AEO, AISO? Here’s the new lingo marketers need to know according to Fractl survey

From SEO to GEO, here’s how marketers are redefining visibility in the AI search era

News

Xbox and Crocs are turning gamer nostalgia into wearable merch

Xbox and Crocs just turned gaming nostalgia into wearable merch. Here’s what that means for brand marketers

News

Baidu’s brutal layoffs mark a bigger bet on AI and cloud

Baidu is cutting legacy teams to focus on AI and cloud. Here’s what marketers and comms pros should know

News

Nvidia debuts vision-language model for autonomous driving research

Alpamayo-R1 blends sight, language, and reasoning. Here’s what it means for marketers in mobility and AI

Martech

AI and loyalty: the future of personalized marketing

Loyalty programs are evolving from one-size-fits-all offers to AI-driven personalized customer experiences.

Tools

11 recommended tools for media relations

Managing media contacts doesn't have to be painful. Here are some recommended tools for media relations to help PR teams scale their efforts.

News

Tsinghua University rolls out China’s first AI guidelines for education and research

Tsinghua University releases a first-of-its-kind framework on how AI should be used in classrooms and labs

News

EU calls for 16+ age limit on AI and social media

With the European Parliament calling for stricter online age rules, platforms may need to rethink how they engage under-16 users

News

Nvidia CEO tells staff to use more AI, even if it’s not perfect

Nvidia wants full AI adoption across teams. But who’s measuring the upside?