News

McKinsey cuts 200 tech roles as AI replaces support staff

McKinsey trims tech staff amid AI shift, what this means for marketers and ops teams

News

OpenAI targets 220 million paid ChatGPT users by 2030

OpenAI aims to turn 8.5% of free ChatGPT users into paying subscribers. Here’s what this SaaS move means for marketers

Content Marketing

Practical tax strategies for marketers investing in real estate: how cost segregation boosts ROI

Why more marketers are turning to real estate and how smarter tax planning increases returns

News

Warner Music settles with AI music startup Suno and sells Songkick

Warner Music just made a strategic AI pivot. Here’s how it impacts music marketing and IP

News

Real Madrid bets on Adobe AI to scale fan experiences

Real Madrid taps Adobe’s AI tools to scale personalized fan content across 650 million supporters

News

MrBeast alum launches Palo, an AI tool for short-form creators

Palo combines analytics and scripting to help creators avoid burnout and hit the right hooks

Martech

Top 12 AI marketing tools for email marketing: reviews and comparisons

Learn about the top 12 AI tools for email marketing. Compare features, pricing, and user reviews to find the perfect solution for your business.

Martech

Mobile game UA: ad trends, creative formats, and Meta’s continuing grip

South America leads, playable ads grow, and Meta still wins. What mobile marketers must know

News

Apple cuts dozens in sales reshuffle to streamline enterprise outreach

Apple quietly restructures sales teams as it shifts toward reseller-driven enterprise strategy

News

TikTok locks in naming rights for Sydney venue in a global first

TikTok’s venue takeover in Sydney isn’t just branding. It’s a content and creator strategy in motion

Reports

Why Southeast Asia's e-commerce future hinges on trust and authenticity

Lazada and Cube reveal how trust-first platforms are rewriting e-commerce playbooks

News

Inside ChatGPT’s new shopping feature and why it matters for brand discovery

OpenAI introduces a buyer's guide engine to simplify product research. Here's what this means for ecommerce and marketing pros.

News

Thailand bans all government links in messages

Thailand escalates its anti-scam strategy by outlawing links in official messages. Here's why that matters for digital trust and communication

Reports

Up to 3M UK jobs could vanish due to AI according to a NEFR report

NFER report warns of job displacement in low-skilled roles by 2035. Here’s how marketers and employers should respond

News

Indonesia may block ChatGPT, Cloudflare, and others over PSE non-compliance

Indonesia’s Kominfo is stepping up PSE enforcement, and major tools like ChatGPT and Cloudflare are in the crosshairs

Spotlight

AI can write copy, but it can't write compassion: Maria Breaux on human-first marketing

Maria Breaux rewrites government forms with compassion, achieves fundraising goals at 125%, and explains why AI can't replace the human voice in marketing—even when everyone's trying to automate everything.

News

Do your AI tools protect users? HumaneBench sets a new benchmark

A new benchmark reveals how easily AI chatbots can flip from helpful to harmful

Reports

AI risks to authors rise, according to new UK novelist survey

Over half of UK novelists believe AI could replace them. Here is what marketers should pay attention to.

Spotlight

How a B2B content writer turned 25 executive interviews into a flagship report in half the time

B2B content strategist Nick Pryke shares his systematic approach to extracting insights from large-scale interview projects using AI, without sacrificing the human nuance that makes enterprise content work.

Spotlight

Ulf Lonegren: Why traditional inbound marketing is dead

Roketto's Ulf Lonegren reveals how his agency pivoted from traditional inbound to AI-driven strategies—and why "What is CRM?" content is dead.

News

Malaysia considers social media ban for users under 16

Malaysia is planning to block users under 16 from social media. Here's what that means for digital campaigns

Spotlight

Stop cognitive offloading: How lazy AI use is killing B2B marketing results

Marketing Director Joel Zorrilla warns against using AI in ways that reduce critical thinking—and shares what actually works for lead generation in complex industries

News

Perplexity brings its AI browser Comet to Android

Comet’s mobile debut makes Perplexity a serious contender in the AI search race. Here’s what it means for marketers

Reports

X isn’t dead yet. Pew’s latest data shows Meta’s Threads has a long way to go

Despite Meta’s best efforts, X remains dominant in its niche. Here’s what the numbers say

News

Australia bans Twitch for teens under 16, Pinterest gets a pass

Australia’s eSafety regulator updates its teen ban list ahead of December rollout. Here’s what brands and platforms need to know