Content Marketing

TikTok’s 2025 insights might hold the key to your next big strategy

Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.

News

Advertising is leaving Gen Z behind

A sharp decline in under-25 ad workers points to AI disruption and a shrinking entry-level market

Content Marketing

American Eagle taps Travis Kelce and Swift buzz in new Tru Kolors drop

Fresh off his viral engagement to Taylor Swift, Kelce brings his brand and audience to a new AE collection

Martech

FairPrice partners with Google Cloud to enable AI-powered grocery shopping

FairPrice just rolled out AI across its retail chain. Here’s what it signals for marketers in APAC.

Reports

What’s stopping AI progress? New McKinsey report finds leadership gaps

A new McKinsey report finds that employees are ready for AI, but leadership inertia is stalling progress

News

Tinder’s “Crush feelings” campaign captures Gen Z chaos in a bottle

Tinder’s latest campaign taps into the highs and cringe of modern dating to stay culturally relevant

Martech

Singapore Airlines’ KrisFlyer shakeup is a loyalty lesson wrapped in turbulence

As SIA raises redemption rates, marketers are reminded that loyalty is as much emotional as it is transactional

Martech

Cyprus and UAE are startup magnets, and Legarithm makes setup simpler

Legarithm helps tech founders and freelancers streamline incorporation, banking, and compliance in two of the world’s top startup hubs

Reports

The rise of solo travel in APAC

Scoot’s latest research shows solo travel is booming. Here’s what travel marketers need to know

Lists

How brands are trendjacking the Swift-Kelce engagement

The Tayvis engagement broke the internet, and brands didn’t miss a beat

Content Marketing

Nostalgia marketing: how brands connect with Gen Z through Y2K

From vinyl records to flip phones—how brands are tapping into Gen Z's surprising love for pre-digital aesthetics.

Reports

The Trade Desk wants marketers to stop siloing media

The Trade Desk reveals how omnichannel ads perform better neurologically. Here’s what it means for media planners

Spotlight

Stop choosing sides: A balanced approach to LinkedIn thought leadership

B2B copywriter David Friedman reveals how tension pairs help leaders navigate LinkedIn's polarized landscape between generic AI content and performative authenticity.

News

Nongshim and Netflix's KPOP Demon Hunters bring ramen to the heart of K-pop fandom

Nongshim rides global K-pop hype with Netflix tie-in. Here’s what marketers should note.

Content Marketing

Golf is the new boardroom for Gen Z

As golf sheds its exclusivity, businesses are using it to win clients, build teams, and mentor the next generation of leaders

Spotlight

Think better, not faster: A veteran communicator's approach to AI integration

Marco Dautel shares how 20 years in PR taught him to use AI for strategic thinking, not just efficiency. Learn his framework for better AI integration.

Spotlight

The 20% of content work AI can't touch: A strategist's framework

Jake Rundell shares his framework for identifying the critical 20% of content work that requires human strategy, from EU compliance to brand consistency at scale.

Content Marketing

Pop Mart bets big on mini Labubu

Pop Mart is getting smaller to scale smarter. Marketers, take notes

Reports

The best times to post YouTube Shorts for more views, likes, and comments

Adobe Express analyzed 24,000 Shorts to uncover the posting windows that drive peak performance

Martech

Why marketing teams are becoming AI orchestrators instead of content creators

Marketing roles are shifting from hands-on creation to AI orchestration. How teams manage this transition in 2025.

News

Ralph Lauren brings Polo Bear to life in animated debut

Ralph Lauren’s first animated short film repositions its iconic mascot for younger audiences

Martech

Realmo launches location tool for smarter commercial real estate bets

Realmo’s new feature helps property stakeholders see the full story behind location performance

Reports

Most marketers are underusing AI and it’s costing them visibility

A new survey shows that while marketers are embracing AI, few are using it strategically

Spotlight

Why many B2B companies are targeting the wrong customers

Hans Bunes reveals how AI/ML combining website scraping with firmographic data achieves 82% accuracy in B2B customer targeting—and why 35% of your current customers aren't ideal.

Spotlight

Why B2B2C marketers can't just plug in AI email tools

Kathy McGovern from Access Development explains why B2B2C companies struggle with AI email tools—and how they can save time where it matters.