advertising Meta gives brands reserved ad windows with Super Burst Meta is giving brand advertisers reservable attention and new measurement tests, but its premium placements have very different rollout restrictions.
advertising Dentsu's Carat sharpens its pitch with Difference Engineered Carat is recasting its media agency identity around brand difference and wasted reach, giving advertisers new promises to put to the test.
advertising Havas net revenue grows 7.2% as APAC and Africa weaken Havas grew net revenue in the third quarter, while its combined Asia Pacific and Africa segment contracted organically.
advertising The Y Australia launches national platform with 6 creative variations The Y Australia's new national brand platform combines a shared proposition with campaign templates local associations can adapt.
advertising A landing page audit is becoming a media-buying control AI ad platforms increasingly use landing-page content and destinations. Here is why a landing page audit now protects creative promises, budget, and control.
advertising Google Ads adds previews of up to 10 AI Max text assets AI Max’s text preview lets advertisers inspect representative generated copy before activation, while live asset review remains necessary.
advertising Meta adds AI checks for risky ad destinations Meta is reviewing more than ad creative. New AI safeguards focus on destinations and repeat offenders, while efficacy remains unverified.
advertising TikTok opens its 400,000-app ad network to U.S. advertisers TikTok Ad Network opens to U.S. advertisers across nearly 400,000 apps, extending TikTok campaigns beyond the platform.
advertising Omnicom brings AI product placement into the media plan Omnicom Media is integrating Rembrand's AI in-content ad technology into its media workflow to make virtual placements easier to plan.
advertising Motion buys TRIAD to merge physical and digital brand experience Motion's acquisition of TRIAD combines experiential, sensory, creative and digital capabilities as APAC clients push for more integrated brand experiences.
advertising Amazon Ads turns its agent into the operating layer for full-funnel buying Amazon Ads is unifying more of its buying workflow through Ads Agent, Full-Funnel Campaigns and DVA+, raising new questions about automation and control.
advertising LiveRamp brings first-party audiences to ChatGPT Ads in 11 markets LiveRamp is extending its ChatGPT Ads partnership from measurement into first-party audience activation across 11 markets.
advertising Only 17% of brands still use labour-based agency pay New WFA research shows brands moving agency pay toward outputs and performance as AI weakens the case for billing by time.
advertising Meta restores Musk documentary ads after review error Meta restored ads for Alex Gibney's Musk documentary after calling its initial rejection an error, highlighting ad-review workflow risk.
advertising Google Ads API adds benchmarks and more PMax controls Google Ads API v25.2 adds competitive benchmarks, PMax controls and easier creator discovery for programmatic media teams.
advertising Microsoft Ads gives API users more visibility into PMax Microsoft Advertising adds deeper search-to-landing-page reporting and more controls for programmatic Performance Max management.
advertising Google Ads expands Customer Match with IP and timestamp signals Google Ads adds unhashed IP and timestamp signals to Customer Match, raising new data-governance questions for advertisers.
advertising Blink Digital's Meta lockout shows the cost of platform dependency Blink Digital's Meta lawsuit puts agency account architecture and campaign continuity under scrutiny after four Business Manager accounts were disabled.
advertising ChatGPT Ads opens 7 Asian markets with self-serve buying ChatGPT Ads is rolling out across seven Asian markets, with self-service buying opening a new regional media test for marketers.
advertising Pinterest brings performance ads to visual search at 80B-search scale Pinterest is turning image-led discovery into a lower-funnel ad surface with Visual Search Ads across its advertising markets.
advertising Google Ads puts AI dubbing for 33 languages inside Asset Studio Google Ads is moving multilingual video production into Asset Studio, but eligibility and creative controls remain unclear.
