AI marketing PepsiCo reportedly selects Publicis for AI-led global media model PepsiCo’s reported Publicis appointment points to a global media model where AI connects planning, activation, identity and technology.
AI marketing VOCAL launches an earned authority model for AI discovery VOCAL links earned media, AI discoverability and commercial measurement, testing whether authority can be measured without flattening trust.
AI marketing Instagram links AI profile disclosure to recommendation reach Instagram may limit recommendations for undisclosed AI personas, making profile transparency a practical requirement for creator campaign reach.
AI marketing ChatGPT ad revenue milestone moves the platform beyond pilot mode ChatGPT Ads has moved beyond pilot economics, giving marketers a stronger reason to evaluate conversational media as a distinct channel.
AI marketing LTK brings agentic AI into creator campaign workflows LTK's agentic platform connects creator planning, selection and optimization, testing how far brands can automate without weakening human judgment.
AI marketing Donut King turns a heritage mascot into an all-AI campaign Donut King's all-AI campaign uses a revived mascot to test how generative production can extend one brand idea across an integrated media plan.
AI marketing ChatGPT ads add exclusions, but targeting controls still lag ChatGPT Ads adds audience exclusions and location controls, while brands still have limited power over exact conversational targeting.
AI marketing Brainlabs data reframes the cost of AI search traffic loss Brainlabs' advertiser data shows AI search can reduce organic sessions while sending fewer, higher-intent visitors to brand websites.
AI marketing USA Today is redesigning articles for AI buyers, not just readers USA Today Co. is testing machine-friendly article formats as GEO and AI content licensing begin to converge.
AI marketing Brands draw firmer lines around customer-facing AI creative Koia, Hilton, Goodwipes and Gozney reveal why customer-facing AI creative needs boundaries shaped by brand promise and audience trust.
AI marketing Adobe buys enterprise trust. Higgsfield buys creator growth Adobe is competing on enterprise trust while Higgsfield uses a US$1M contest to drive creator adoption and public product demos.
AI marketing Singtel puts AI at the center of its creative agency review Singtel's creative review shows how AI is shifting agency value toward embedded capability, governance and customer context.
AI marketing Iterable CEO says AI cannot replace marketing context Iterable CEO Sam Allen argues that AI can scale personalization, but marketer context and judgment still shape the decisions that matter.
AI marketing Meta brings conversational AI into campaign analysis Meta AI now lets small businesses question paid and organic performance, turning campaign signals into recommendations and working documents.
AI marketing AI search visibility has an attribution problem AI search attribution is pushing marketers to combine visibility data, first-party signals, and modeling to estimate how answer-engine presence affects revenue.
AI marketing Singapore's AI National Day backlash raises the bar for creative craft Singapore's National Day AI controversy shows why culturally significant campaigns demand stronger craft, context and human accountability.
AI marketing Zoom turns creator partnerships into an AI search visibility test Zoom is testing creator authority as an AI visibility signal while working to reposition itself beyond video meetings.
AI marketing AI markdown ads draw interest, but buyers question the signal Media buyers are testing AI markdown ads as a possible route into generative search, while questioning whether crawler exposure can produce reliable brand visibility.
content marketing Agencies that build branded newsrooms for B2B companies A short list of agencies that build standalone branded newsrooms for B2B companies, plus how this differs from general content marketing agencies.
content marketing What is a branded newsroom, and why it's the durable way to do GEO What is a branded newsroom, and why does GEO need continuous, cross-channel publishing? ContentGrip's own citation data makes the case.
AI marketing DoubleVerify finds AI slop is becoming a brand safety problem DoubleVerify data connects AI slop with weaker brand perception, distorted click metrics, and higher media quality demands.
AI marketing IAB sets a common standard for measuring AI brand visibility The IAB framework gives marketers a common language for AI visibility measurement and separates directional signals from decision-grade evidence.
AI marketing YouGov ranks Shopee first, adds AI layer to brand research YouGov’s Indonesia brand rankings show Shopee leading on brand health, while SeaBank and TikTok Shop reveal where momentum is building.
AI marketing Meta AI ad gains meet a bigger infrastructure bill Meta's AI ad growth shows why marketers should evaluate platform performance, infrastructure cost, and campaign control together.
AI marketing Google cloud growth reframes its AI ad advantage Google's AI-driven search strength and cloud growth show why AI ad infrastructure is becoming a strategic question for marketers.
