AI marketing AI search visibility has an attribution problem AI search attribution is pushing marketers to combine visibility data, first-party signals, and modeling to estimate how answer-engine presence affects revenue.
AI marketing Singapore's AI National Day backlash raises the bar for creative craft Singapore's National Day AI controversy shows why culturally significant campaigns demand stronger craft, context and human accountability.
AI marketing Zoom turns creator partnerships into an AI search visibility test Zoom is testing creator authority as an AI visibility signal while working to reposition itself beyond video meetings.
AI marketing AI markdown ads draw interest, but buyers question the signal Media buyers are testing AI markdown ads as a possible route into generative search, while questioning whether crawler exposure can produce reliable brand visibility.
content marketing Agencies that build branded newsrooms for B2B companies A short list of agencies that build standalone branded newsrooms for B2B companies, plus how this differs from general content marketing agencies.
content marketing What is a branded newsroom, and why it's the durable way to do GEO What is a branded newsroom, and why does GEO need continuous, cross-channel publishing? ContentGrip's own citation data makes the case.
AI marketing DoubleVerify finds AI slop is becoming a brand safety problem DoubleVerify data connects AI slop with weaker brand perception, distorted click metrics, and higher media quality demands.
AI marketing IAB sets a common standard for measuring AI brand visibility The IAB framework gives marketers a common language for AI visibility measurement and separates directional signals from decision-grade evidence.
AI marketing YouGov ranks Shopee first, adds AI layer to brand research YouGov’s Indonesia brand rankings show Shopee leading on brand health, while SeaBank and TikTok Shop reveal where momentum is building.
AI marketing Meta AI ad gains meet a bigger infrastructure bill Meta's AI ad growth shows why marketers should evaluate platform performance, infrastructure cost, and campaign control together.
AI marketing Google cloud growth reframes its AI ad advantage Google's AI-driven search strength and cloud growth show why AI ad infrastructure is becoming a strategic question for marketers.
AI marketing OpenAI builds scaled ads team around reseller growth OpenAI's new scaled ads roles show a shift from testing ChatGPT ads to building the reseller and vendor systems needed for advertiser growth.
AI marketing Higgsfield Adathon turns AI ads into a judged workflow Higgsfield's Adathon shows how AI marketing is moving from asset generation into brand briefs, judging criteria, and creative operations.
AI marketing Brrandom expands AI marketing practice in Southeast Asia Brrandom's Southeast Asia expansion shows how AI marketing vendors are bundling media, creative, analytics, and agentic execution.
AI marketing Google tests PMax controls as AI ads face buyer pressure Google is testing new Performance Max controls as advertisers push for more transparency and steerable AI advertising.
AI marketing AI shopping growth in SEA keeps creator trust in play Southeast Asia's AI commerce shift shows why creator trust, affiliate evidence and GEO now belong in the same marketing strategy.
AI marketing Omnicom Media rethinks agency value as AI automates media work Omnicom Media's AI marketing shift shows how agencies may defend value as automation absorbs execution work.
AI marketing Agencies face AI cost questions as token use grows Agencies are moving from AI adoption to AI accountability as token caps, pricing models, and client expectations reshape automated marketing work.
AI marketing Tracksuit adds AI visibility to brand tracking with Hall deal Tracksuit's Hall acquisition shows how AI visibility is becoming part of brand health measurement, not just search or content strategy.
AI marketing Myer builds retail media network around loyalty data and AI ads Myer’s AI retail media network shows how loyalty data is becoming a new advertising layer for retailer and brand partners.
AI marketing Stagwell takes AI media curation in-house Stagwell Curate shows how AI media curation is becoming a control layer for agencies, not just another adtech service.
AI marketing Publicis lifts outlook as AI marketing services grow Publicis is tying AI marketing services, LiveRamp data, and agency transformation into one growth story for marketers watching agentic systems.
AI marketing Reddit faces an AI data dilemma for its ad business Reddit is debating whether AI data licensing could weaken the contextual signal behind its advertising pitch.
AI marketing Dollar Shave Club turns AI ads into an in-house speed play Dollar Shave Club's latest AI-made ads show how generative AI can help in-house teams move faster when brand voice is already clear.
AI marketing Gartner finds third-party gen AI beating brand chatbots Gartner data shows why brand-owned AI chatbots need task completion, not just answers, as customers turn to third-party assistants.
