AI marketing Kroger tests AI creative scoring against actual conversions Kroger linked AI creative scores to e-commerce conversions, showing how pre-launch evidence can shape both ad edits and media allocation.
AI marketing Amazon Ads puts AI at the center of full-funnel buying Amazon Ads Agent unifies sponsored, display, video and audio buying, raising new questions about control, transparency and automated decisions.
AI marketing Indonesia's AI product debate shifts from tools to governance Jessica Wijaya explains how Indonesia's product AI conversation moved from tool discovery toward agent integration, with governance still under-discussed.
AI marketing Adobe brings its AI marketing stack to the NHL Adobe is connecting content production, customer signals and fan creativity across the NHL, turning personalization into a league-wide operating model.
AI marketing Mixpanel's Kurby Chua sees product maturity outpacing AI in Indonesia Mixpanel's Kurby Chua sees Indonesia's product ecosystem advancing, while AI use remains more visible in internal workflows than customer-facing products.
AI marketing AI creative speed is exposing a brand quality gap Brand marketers are redesigning AI creative workflows as faster production exposes gaps in standards, agency oversight and human review.
AI marketing Agentic ad buying exposes the industry's readiness gap IAB Europe finds agentic media buying is nearing scale, but governance, interoperability, and proof of business value remain uneven.
AI marketing AI made product development faster. Now teams face a harder question AI is speeding up product execution, raising the stakes for judgment, measurement, reliability and accountable decision-making.
AI marketing Prose on Pixels brings AI content production to Malaysia Prose on Pixels' Malaysia studio combines AI-enabled production with regional localization, testing how brands can scale campaigns without losing local relevance.
AI marketing Havas finds brands are stuck in an AI efficiency trap Havas's new framework finds that AI brand experiences create more value when they help customers learn, compare, and decide.
AI marketing Nestlé turns AI content production into an operating model Nestlé and WPP are centralizing AI content production across Greater China, putting orchestration, governance and brand control at the center of scale.
AI marketing MatchMade hits US$1M ARR as finance data reshapes measurement MatchMade’s growth exposes a blind spot in campaign measurement: finance must verify whether attributed revenue actually settles.
AI marketing MAMEE recalls AI-designed packaging after cultural error MAMEE's packaging recall shows why AI creative workflows need accountable cultural review before assets reach customers.
AI marketing Nine puts AI at the center of its cross-platform ad pitch NineNeo brings AI into cross-platform media planning and buying, testing whether Nine can turn its expanding portfolio into measurable advertiser value.
AI marketing Amazon Ads brings agentic campaign tools to Australia Amazon Ads is connecting agentic campaign control, external AI tools and personalized Prime Video creative for Australian advertisers.
AI marketing Goodwipes turns OpenAI's Astra ad into an AI-made parody The brand used generative tools to answer a fast-moving cultural moment, showing why speed matters only when distinctive assets and human judgment remain intact.
AI marketing OpenAI tests ChatGPT ads that open branded AI conversations OpenAI is testing Sponsored Agent ads that turn a click into a branded conversation inside ChatGPT. The format creates a new commerce surface, but gives retailers a harder choice between conversational convenience and control of the customer journey.
AI marketing Pos Malaysia answers an AI nostalgia trend with real archives Pos Malaysia used genuine 1980s photographs to join an AI nostalgia trend, showing how owned history can give brand content stronger provenance.
AI marketing Fractl tests what makes AI recommend a brand Fractl's studies show how retrieval, skeptical prompting, and third-party sources shape which brands AI recommends.
AI marketing Firmable finds sales data is not ready for AI agents Firmable’s survey of B2B sellers reveals a gap between widespread AI use and the data, trust, and governance needed for autonomous revenue work.
AI marketing Standard Chartered puts AI into regional wealth campaign decisions Standard Chartered is testing how AI, live audience signals and local platforms can make regional wealth marketing more responsive with human control.
AI marketing Amazon DSP opens a new buying path into ChatGPT ads Amazon DSP gives select U.S. advertisers a familiar route into ChatGPT ads, turning conversational inventory into a test of distribution, measurement, and control.
AI marketing Trust Bank turns card spending search into an AI conversation Trust AI Ask lets customers query card spending in natural language, showing how authenticated context can make brand-owned AI more useful.
AI marketing AI agent traffic is forcing marketers to rethink retargeting AI agents can drive commerce or distort campaign data, forcing marketers to rethink retargeting, attribution and traffic classification.
AI marketing AI deal hunting reshapes back-to-school marketing Parents are using AI to compare prices and find deals, forcing retailers to rethink how value is expressed across product data, offers and search.
