Content Marketing Why Gen Z can’t stop listening to Stephanie Soo’s true crime podcast Stephanie Soo’s genre-bending storytelling has cracked the code for Gen Z engagement
Content Marketing Rising TikTok beauty creators These creators may have fewer than 4M followers, but they’re commanding serious influence and sparking industry change
Content Marketing Spotify's 'Fan Life' ads celebrate music fandom’s wildest rituals Spotify’s new global campaign taps into fan rituals, from Pitbull cosplay to Rezz goggles.
News ChapStick hires Croud and Born Social to win over Gen Z ChapStick taps two agencies to reintroduce itself to younger audiences through full-service social strategy
Reports APAC shoppers are going value-first according to YouGov's report YouGov’s latest APAC grocery report reveals rising shopper sensitivity to price, promos, and digital deals
Content Marketing TikTok’s 2025 insights might hold the key to your next big strategy Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.
Content Marketing American Eagle taps Travis Kelce and Swift buzz in new Tru Kolors drop Fresh off his viral engagement to Taylor Swift, Kelce brings his brand and audience to a new AE collection
News Tinder’s “Crush feelings” campaign captures Gen Z chaos in a bottle Tinder’s latest campaign taps into the highs and cringe of modern dating to stay culturally relevant
Reports The rise of solo travel in APAC Scoot’s latest research shows solo travel is booming. Here’s what travel marketers need to know
Lists How brands are trendjacking the Swift-Kelce engagement The Tayvis engagement broke the internet, and brands didn’t miss a beat
Content Marketing Nostalgia marketing: how brands connect with Gen Z through Y2K From vinyl records to flip phones—how brands are tapping into Gen Z's surprising love for pre-digital aesthetics.
News Nongshim and Netflix's KPOP Demon Hunters bring ramen to the heart of K-pop fandom Nongshim rides global K-pop hype with Netflix tie-in. Here’s what marketers should note.
Content Marketing Golf is the new boardroom for Gen Z As golf sheds its exclusivity, businesses are using it to win clients, build teams, and mentor the next generation of leaders
Content Marketing Pop Mart bets big on mini Labubu Pop Mart is getting smaller to scale smarter. Marketers, take notes
News Ralph Lauren brings Polo Bear to life in animated debut Ralph Lauren’s first animated short film repositions its iconic mascot for younger audiences
Content Marketing Katseye’s viral denim drop with Gap hits all the right notes Gap’s “Better in Denim” campaign leans on Katseye’s global reach and Gen Z fandom
Content Marketing When brand ad campaigns fail These infamous marketing campaigns sparked backlash instead of buzz. Here’s what went wrong and what marketers can do better.
Content Marketing The intersection of finance and marketing: a strategic partnership for business success How finance and marketing collaboration boosts ROI and business success.
News Swatch pulls controversial “slanted eye” ad in China Swatch pulled a controversial ad in China after backlash. Here’s what marketers should take away from the incident.
News How brands are riding Taylor Swift’s ‘Life of a Showgirl’ wave Taylor Swift's latest album era has brands everywhere jumping on the showgirl bandwagon
Content Marketing Nostalgia meets novelty in MILO’s SG60 celebrations Lessons from MILO’s 75th anniversary activations and what they reveal about consumer sentiment
Content Marketing adidas apologizes over Oaxaca sandal controversy adidas pulled images of its ‘Oaxaca slip-on’ after Indigenous appropriation claims. Here's what brands should take away.
News Zara ads banned in the UK for unhealthy body image portrayal Two Zara ads banned in the UK for showing “unhealthily thin” models. Here’s what brand and PR teams should take away.
Content Marketing Simple ways to build a daily writing habit without burning out Writing every day doesn’t have to be a grind. Here's how to stay consistent without burning out
Content Marketing Miniso names Teens in Times as global ambassador Global retail brand Miniso enlists C-pop group TNT to target younger audiences
