Report: enterprises see positive results from SEO marketing in 2021 Conductor surveyed more than 350 marketers from enterprises and mid-market firms. Here are several unique insights.
Report: B2B marketers spend too much time creating content Casted analyzed responses from 100 B2B content marketers in the US. Here are some of the key findings.
Report: 50% of brands outsource content, but quality remains a sticking point Semrush reveals how companies choose content providers, measure quality and results, and the trickiest challenges of working with freelancers.
Report: The State of APAC’s Freelance Writer Economy 2021 The report provides benchmarks and intel for content teams in Asia Pacific seeking to recruit freelance writers and journalists for contractual work.
Report: Strong growth in media intelligence spend Annual spend on media intelligence tools for PR pros grew by 7.5% to surpass US$4.8 billion, says Burton-Taylor International Consulting.
Report: digital messaging is key in B2C marketing Despite forking over gobs of cash on the channel already, more than half of B2C marketers will increase spending on email marketing, push notifications, and SMS.
Marketers will try to blend AI with creative work this year Persado’s 2021 survey highlights the growing importance of AI for creative marketers who want to personalize content while staying data-driven.