3 reasons why China's digital ad spend is set to slow China’s digital ad market has been expanding rapidly. But with tighter regulations, 2022 may mark the end of its double-digit consecutive growth.
Digital advertisers waste more than US$134.3M in Q1 (report) According to one agency, brands overbid on campaigns, spent money on ads that did not convert, and advertised to the wrong audiences.
Most CMOs still rely on agencies for TV buying strategy (report) The report also found that only 58% of top marketers are comfortable developing and executing TV plays themselves.
More than half of ASEAN's Gen Zs want brands to address social issues A recent report looks into what concepts like 'brand purpose' and 'social accountability' mean to Gen Z consumers across Southeast Asia.
S4 Capital shares slump by more than a third after results are delayed S4 Capital had to push back its earnings report for a second time in a month, saying that its auditor needed more time to certify the results.
Magna cuts US ad growth forecast due to Russia-Ukraine war Magna anticipates lower-than-expected economic activity, ongoing supply chain issues, and persistent inflation.
Most consumers in APAC leave sites after viewing just one page (report) Additionally, a 54% average scroll rate across industries shows that many customers don’t make it past the halfway point on any web page.