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CreatorDB raises US$4.7M to double down on AI for influencer marketing

CreatorDB raises US$4.7M to double down on AI for influencer marketing

The Taipei–Los Angeles startup will build self-serve tools and expand in the US while leaning into APAC strength.

Magnum Ice Cream Company splits from Unilever

Magnum Ice Cream Company splits from Unilever

The world’s biggest ice cream brand is going solo, here’s why it matters for marketers.

Netflix ad inventory goes programmatic with Amazon Ads DSP

Netflix ad inventory goes programmatic with Amazon Ads DSP

Amazon Ads will soon let marketers buy Netflix inventory across 11 countries. Here’s what to expect.

Sephora goes all in on inclusive beauty across Asia

Content Marketing

Sephora goes all in on inclusive beauty across Asia

Sephora puts shade diversity at the center of its APAC push. Here’s what this means for brand authenticity

YouGov’s Q2 2025 report

Who’s winning ad attention in APAC? YouGov’s Q2 2025 report breaks it down

YouGov’s latest report uncovers the brands with the biggest ad awareness jumps across five APAC markets

Brian Cox’s Uber Eats ad wins Emmy

Brian Cox’s Uber Eats ad wins Emmy

Uber Eats and Special US win top ad honors. Here’s what made the student-targeted spot stand out

Ray-Ban launches K-pop-infused campaign to connect with Gen Z

Ray-Ban launches K-pop-infused campaign to connect with Gen Z

Ray-Ban.EXE debuts in Seoul with a film and robot to tap into Korean pop culture

Content Marketing

How Starbucks turned the Frappuccino into a viral global icon

From Britney Spears sightings to ube-inspired spins, here’s how Starbucks keeps the Frappuccino relevant

Nike revives ‘Just do it’ with a bold new question for Gen Z

Content Marketing

Nike revives ‘Just do it’ with a bold new question for Gen Z

Nike’s latest brand push reframes its iconic slogan to resonate with today’s young athletes

Future of AI in marketing 2025

The future of AI in marketing 2025: trends, tools and strategies

Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.

Bose launches brand anthem to reframe sound as essential, not optional

Bose bets on music’s emotional power with its first brand anthem. Marketers, take note.

Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report

Generative AI is becoming a lead engine and loyalty disruptor according to Adobe Express report

AI isn’t just optimizing ads anymore. It’s shaping how people shop and why they switch brands.

Content Marketing

How Love Island USA turned summer 2025 into a brand engagement bonanza

Brands got creative with Love Island USA. Here’s what worked, what went viral, and what marketers can copy

Roblox launches ‘Moments’ to bring short-form video into gameplay

Roblox launches ‘Moments’ to bring short-form video into gameplay

Roblox rolls out a native short-form content tool for game discovery, brand integration, and creator monetization

Warner Bros. sues Midjourney over AI-generated superheroes and cartoon icons

Warner Bros. sues Midjourney over AI-generated superheroes and cartoon icons

Warner Bros. joins Disney and NBCU in challenging AI’s use of iconic characters. Here’s why marketers should care.

Why 2025’s summer hits aren’t chart-toppers, but social media rediscoveries

Why 2025’s summer hits aren’t chart-toppers, but social media rediscoveries

Meltwater data shows older tracks are leading the conversation, with total buzz dropping 94% from last year

Canva wants marketers to slay content fatigue with fantasy

Canva wants marketers to slay content fatigue with fantasy

Canva’s new brand campaign urges marketers to fight boring content with imagination and its AI-powered tools

Zendaya and On launch campaign celebrating identity through movement

Content Marketing

Zendaya and On launch campaign celebrating identity through movement

Zendaya and On launch “Be every you,” a campaign that reframes movement as a form of identity

Why are internships disappearing in adland?

Why are internships disappearing in adland?

With fewer internships and junior roles, the industry's talent pipeline is under pressure

Johnnie Walker bets on Gen Z with Sabrina Carpenter whisky collab

Content Marketing

Johnnie Walker bets on Gen Z with Sabrina Carpenter whisky collab

Can a pop star and a whisky label rewrite the rules of brand storytelling? Johnnie Walker is about to find out

Samsung launches global AI Home campaign focused on autonomy and quality time

Content Marketing

Samsung launches global AI Home campaign focused on autonomy and quality time

Samsung bets on convenience and emotional connection to sell its AI Home concept worldwide

Viral Gen Z stare

What the Gen Z stare teaches marketers about trend tracking in digital culture

The Gen Z stare meme went from Reddit to mainstream media in weeks. Here’s what that says about how discourse moves online

Mastercard's F1 naming deal with McLaren is more than just branding

Mastercard's F1 naming deal with McLaren is more than just branding

Mastercard becomes McLaren’s naming partner for 2026. The focus? Global fan access and experiential loyalty.

KFC’s new campaign leans into Singapore’s fried chicken quirks

Content Marketing

KFC’s new campaign leans into Singapore’s fried chicken quirks

From chicken peeling to spicy dips, KFC’s new campaign turns Singaporeans' eating habits into brand storytelling

Netflix’s KPop Demon Hunters is a viral marketing case study in the making

Content Marketing

Netflix’s KPop Demon Hunters is a viral marketing case study in the making

The surprise Netflix hit shows how fandom strategy and timing can outshine big-budget reboots