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How Ardath Albee builds B2B buyer personas that actually work

How Ardath Albee builds B2B buyer personas that actually work

Marketing strategist Ardath Albee shares her diagnostic framework for building effective B2B buyer personas and why most companies start too late.

Fractional CMO Laura Moore: "My goal is to get myself out of a job"

Fractional CMO Laura Moore: "My goal is to get myself out of a job"

Laura Moore's fractional CMO firm has a 9-month exit model: build marketing systems that survive without her. Here's her tech stack and 2026 predictions.

OpenAI eyes US$100B raise at US$830B valuation

OpenAI eyes US$100B raise at US$830B valuation

OpenAI is reportedly in talks to raise US$100B to fund its AI ambitions. Here’s what that means for marketers and the broader AI ecosystem.

Meta bets big on ‘Mango’ and ‘Avocado’ AI models

Meta bets big on ‘Mango’ and ‘Avocado’ AI models

Meta plans to launch next-gen image, video, and text AI models by 2026. Marketers should take note

OpenAI just added rules for how ChatGPT talks to teens

OpenAI just added rules for how ChatGPT talks to teens

With teen safety under the spotlight, OpenAI’s new guidelines may set the tone for future AI marketing standards

Paramount sharpens its WBD takeover offer with all-cash bid and Ellison’s backing

Paramount sharpens its WBD takeover offer with all-cash bid and Ellison’s backing

Paramount revises its bid for Warner Bros. Discovery to address shareholder concerns and outmatch Netflix

Google’s search dominance is cracking: what marketers should watch

Google’s search dominance is cracking: what marketers should watch

As Google’s search market share dips, here’s what marketers need to know about the shifting landscape

OpenAI admits prompt injection may never be solved

OpenAI admits prompt injection may never be solved

OpenAI admits prompt injection attacks may never be fully solved. This article explores what’s next for Atlas and AI security.

India just rewrote the rules for WhatsApp

India just rewrote the rules for WhatsApp

India’s new SIM-binding rules could disrupt how WhatsApp works for its most loyal users, merchants

Zoom rolls out AI Companion to the web, expands free access

Zoom rolls out AI Companion to the web, expands free access

Zoom's latest AI update targets knowledge workers with document creation, task automation, and insights across tools

Netflix doubles down on Warner Bros. Discovery deal despite public pushback

Netflix doubles down on Warner Bros. Discovery deal despite public pushback

Netflix’s US$82.7B acquisition of Warner Bros. Discovery triggers industry scrutiny, labor opposition, and a rejected Paramount counterbid

Adobe brings precision editing to AI video with Firefly’s biggest update yet

Adobe brings precision editing to AI video with Firefly’s biggest update yet

Firefly’s latest tools let marketers fine-tune AI-generated videos with prompts, upscaling, and advanced model integration

Instagram brings Reels to TV

Instagram brings Reels to TV

Instagram’s Reels are now TV-ready. Here’s how this shift impacts creator campaigns and media planning

iHeartMedia partners with Netflix for exclusive shows

iHeartMedia partners with Netflix for exclusive shows

Netflix is expanding into video-first podcasting. Here's how the shift could reshape content strategy and audience habits

Google pilots CC, an AI assistant that emails your daily brief

Google pilots CC, an AI assistant that emails your daily brief

Google is piloting an AI assistant that sends smart daily summaries to your inbox. Will it save time or just add more noise?

The ultimate guide to converting social media followers into website traffic

The ultimate guide to converting social media followers into website traffic

Most brands grow followers but struggle to drive clicks. This guide explains how to turn social media attention into meaningful website traffic that actually converts.

Hiring your next marketer? Why “wait until it hurts” might save your team

Content Marketing

Hiring your next marketer? Why “wait until it hurts” might save your team

Think you need to hire now? Here's why waiting might lead to stronger teams.

Adobe Express study shows business cards beat LinkedIn for trust

Adobe Express study shows business cards beat LinkedIn for trust

A new Adobe Express survey finds that tactile design still drives connection and action in a digital world

OpenAI launches GPT Image 1.5 in response to Google pressure

OpenAI launches GPT Image 1.5 in response to Google pressure

The AI race is heating up again, and OpenAI’s latest image update is built for speed, precision, and creative control

Google expands AI try-on feature to work with just a selfie

Google expands AI try-on feature to work with just a selfie

Google’s updated AI try-on now works with selfies. Here’s what it means for fashion marketers and ecomm brands

What inspires today’s creators? Apple, TikTok, and minimalist design trends

What inspires today’s creators? Apple, TikTok, and minimalist design trends

A new Adobe Express study reveals how creatives are drawing inspiration and what brands need to know

Disney is licensing its characters to OpenAI

Disney is licensing its characters to OpenAI

Disney’s US$1B bet on generative video could change how studios and fans make content

Attorneys general warn OpenAI, Google, and others

Attorneys general warn OpenAI, Google, and others

A growing state-level crackdown could shape the future of GenAI development and governance

Spotify tests AI-driven Prompted Playlists

Spotify tests AI-driven Prompted Playlists

Spotify is piloting a playlist tool that puts user prompts in charge. Here’s why that matters for personalized marketing

Google tests AI-powered article overviews on News pages

Google tests AI-powered article overviews on News pages

Google’s new pilot tests AI-powered article overviews and audio briefings with top publishers