Content Marketing

TikTok’s 2025 insights might hold the key to your next big strategy

Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.

Content Marketing

How to tell a great story in 60 seconds: Jenny Hoyos's TED talk framework

Jenny Hoyos shared her framework for 60-second storytelling that's generated billions of views across her platforms.

Martech

How to humanize AI content (and why most writers get it wrong)

Learn RightBlogger's proven techniques to transform robotic AI content into engaging, human-sounding writing that connects with readers and improves SEO performance.

Martech

Community as currency: How crypto platforms use Telegram, Discord, and X to fuel sustainable growth

Discover how crypto exchanges use Telegram, Discord, and X to build communities that drive sustainable growth in a competitive market.

Martech

How Mentos is winning Gen Z with ‘90s nostalgia and Fortnite activations

From TikTok to Fortnite, here’s how Mentos is merging legacy assets with modern culture to drive engagement.

Content Marketing

How to create professional videos solo: lessons for lean marketing teams

Learn how successful YouTubers create professional-looking videos entirely by themselves, with practical techniques marketing teams of one can implement immediately.

Content Marketing

Film marketing strategies every marketer should copy

How Hollywood turns small films into hits using the triple media model, audience quadrants, and visual 'stopping power' tactics.

Martech

Meta launches AI app to rival ChatGPT: what marketers need to know

The Meta AI app is live, with voice, image, and user profile capabilities—marketers, take note

Martech

Types of AI marketing tools

Discover the different types of AI marketing tools, how to utilize them and how companies are leveraging these tools for marketing success.

Martech

Break down how AI tools help repurpose one thing into many formats

Discover the step-by-step process for using AI to repurpose your best content into multiple formats. Create 200+ content pieces in minutes instead of days.

Guides

How to write pitches that spark "aha!" moments

Tired of generic proposals? Discover the secret to writing content pitches that excite writers and get you stellar results.

Public Relations

How to write a press release that actually gets read

Structure, examples, and real-world fixes for marketers writing press releases on tight timelines.

Content Marketing

Why ROAS is misleading marketers and what to use instead

ROAS might be killing your long-term growth. Here's why MER could be the smarter bet.

Martech

OpenAI launches new tools to build intelligent AI agents faster

From Responses API to agent orchestration, OpenAI’s new tools aim to make agent-building smarter and faster.

Content Marketing

Whitepapers are still B2B marketing's secret weapon

How whitepaper's long-form format continues to drive leads, trust, and thought leadership.

Martech

Forget TikTok, movies may be Gen Z's real attention magnet

Theatrical releases are quietly outperforming YouTube, sports, and TV among younger audiences.

News

ContentGrip Weekly: Platform shake-ups (Google, OpenAI, Meta) + expert strategies for B2B growth

Get the latest on Google's cookie reversal, OpenAI's shopping feature, and expert B2B strategies in this week's marketing and martech roundup.

Martech

Google ditches third-party cookie ban: what it means for marketers

Chrome’s cookie deprecation is off the table—for now. Here's what marketers need to know about Google’s reversal.

Content Marketing

Klue: AI's biggest opportunity in marketing is with product marketing, not content

Product marketing teams can leverage AI to drive more strategic work while automating repetitive tasks, according to Klue's VP of Marketing.

Content Marketing

Finn Thormeier's B2B outreach strategy: How to book demos with top accounts in 90 days

P33 founder Finn Thormeier shares a systematic LinkedIn strategy for booking demos with target accounts by leveraging executive visibility and content.

Guides

5 steps to build a $5M agency with no ad spend

GrowthAssistant CEO shares a 5-step framework for building a $5M ARR agency without ads, focusing on global talent and lean execution.

Guides

7 proven LinkedIn content formats to boost reach and drive demos, according to Tommy Clark

Social media expert Tommy Clark shares 7 proven LinkedIn content formats that help founders increase reach and book more demos.

Martech

Meta brings ads to Threads: What marketers should expect

Threads is officially open for ads. Explore how to capitalize on Meta’s newest platform expansion.

News

BrightLocal: Gen Z is skipping Google and AI is rewriting search

Gen Z is ditching Google, AI is rewriting results, and maps are gaining ground. BrightLocal’s 2024 report explains what’s changing in search.

Martech

YouTube joins Google's AI Overviews: what marketers need to know

YouTube is testing video carousels in Google AI Overviews. Here's what this means for your search visibility.