AI budgeting: strategies for maximizing ROI Step-by-step strategies to optimize your AI budget for the best returns.
IPG Mediabrands Japan welcomes Matt Ware as new CEO IPG Mediabrands announces Matt Ware as the new CEO of its Japan operations, aiming to optimize media investments and drive real business outcomes.
5 AI chatbots transforming customer service in the APAC region Discover how conversational marketing is changing customer interactions with AI chatbots.
The privacy pivot: media and agencies move towards digital trust Unpacking the shift towards privacy-first strategies in media: From Google’s landmark settlement to The New York Times’ advertising transformation.
Initiative hires Sharon Ho as new CEO for China Under Sharon Ho's leadership, Initiative China sets its sights on changing media strategies with digital-led thinking and a consumer-centered approach.
Embracing generative AI: transforming accessibility and UX in 2024's marketing landscape Generative AI is poised to change the marketing world in 2024, making digital experiences more accessible and user-friendly than ever before.
The essential blend: human judgment and AI tools in modern marketing The collaboration between marketers and AI tools for optimal performance.
AI in Golf: IBM's watsonx brings hole insights and Spanish narration to the Masters Tournament IBM introduces AI-powered hole insights and Spanish-language narration to the Masters Tournament, leveraging watsonx's generative AI capabilities for an enriched fan experience.
6 AI tools to enhance your B2B lead generation & personalization Discover how artificial intelligence is transforming B2B lead generation and personalization, making it more efficient and tailored.
StoryChief now integrates with Google Search Console StoryChief announces a new integration with Google Search Console, providing access to advanced SEO analytics and strategy enhancement.
Content Guardian seeks to bring more accuracy to the AI content detection space Content Guardian debuts as the first-ever platform to combine eight AI detectors for content analysis.
5 cost-effective AI tools to transform your B2B marketing efforts Explore five free and budget-friendly AI tools and tips to kickstart your cost-effective B2B marketing strategy.
Revamping B2B marketing: staying ahead in 2024 Learn the crucial shifts modern B2B marketers need to make to enhance creativity, personalize messaging, and optimize marketing effectiveness.
3 AI B2B marketing trends to watch in the coming years Explore how artificial intelligence is revolutionizing B2B marketing, highlighting three emerging trends set to dominate the industry.