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Threads is testing in-message games

Threads is testing in-message games

Meta’s Threads is prototyping games in DMs. This could shift user engagement tactics

Spangle AI raises US$15M to turn AI discovery into retail conversions

Spangle AI raises US$15M to turn AI discovery into retail conversions

Former Amazon execs raise funding to build AI infrastructure that bridges shopper intent and checkout.

WP Engine acquires Big Bite to bolster WordPress publishing workflows

WP Engine acquires Big Bite to bolster WordPress publishing workflows

The acquisition shifts Big Bite’s newsroom innovation into WP Engine’s product roadmap.

Brave Connective taps Plug and Play to expand SEA martech footprint

Brave Connective taps Plug and Play to expand SEA martech footprint

The martech venture builder taps into Plug and Play’s startup ecosystem to fast-track regional growth.

Microsoft’s Nadella wants AI to be seen as a tool, not the end of human work

Microsoft’s Nadella wants AI to be seen as a tool, not the end of human work

Microsoft’s ceo pushes back against AI job-loss narratives, urging the industry to see AI as a human productivity enhancer

Patreon report reveals why creators are leaving for fan-first platforms

Patreon report reveals why creators are leaving for fan-first platforms

Patreon’s 2025 report reveals why creators are quitting the algorithm—and how brands can build better partnerships through trust and sustainability.

How Reddit is powering brand visibility in the LLM era

Reddit is now a top source for AI chat models. Here's how brands can stay visible in the age of large language models

Almond Breeze skipped AI and tapped the Jonas Brothers instead

Almond Breeze skipped AI and tapped the Jonas Brothers instead

The almond milk brand leans into star power and anti-bot authenticity in its latest campaign

What is Coursiv and how does it actually work

What is Coursiv and how does it actually work

A practical look at Coursiv’s AI courses, tools, and learning experience for beginners

UK media attention is plateauing according to McKinsey study

UK media attention is plateauing according to McKinsey study

UK media consumption isn’t slowing, but attention is. Here’s how marketers can recalibrate

Equinox’s latest campaign throws shade at AI slop and bets on real humans

Equinox’s latest campaign throws shade at AI slop and bets on real humans

Equinox kicks off 2026 with a visually striking campaign that draws a line between artificial perfection and real human effort

Walmart expands gen AI ad tools with Sparky and Marty

Walmart expands gen AI ad tools with Sparky and Marty

Walmart is testing sponsored ads in its AI shopping assistant and rolling out new tools to automate campaign strategy

Creators are skipping the algorithm according to Patreon report

Creators are skipping the algorithm according to Patreon report

As algorithmic platforms plateau, more creators are turning to paid communities and subscriptions. Here’s what that means for brand partnerships.

Zocdoc’s latest campaign turns healthcare pain into punchlines

Zocdoc’s latest campaign turns healthcare pain into punchlines

Zocdoc’s new campaign shows that finding the right doctor doesn’t have to feel like a gamble

How online platforms are reshaping education, work, and content delivery

Content Marketing

How online platforms are reshaping education, work, and content delivery

From online learning and remote work to faster content workflows, platforms are driving a major shift in how things get done

Semify buys Dragon Metrics to scale global AI optimization and SEO coverage

Semify buys Dragon Metrics to scale global AI optimization and SEO coverage

Semify buys Hong Kong-based Dragon Metrics to strengthen AI-led reporting and international SEO reach.

2X acquires The Kiln to scale GTM engineering for enterprise marketers

2X acquires The Kiln to scale GTM engineering for enterprise marketers

The Clay partner’s GTM engineering expertise will help 2X serve enterprise clients at scale.

Luxury Presence secures US$37M to launch AI CRM that predicts hidden real estate deals

Luxury Presence secures US$37M to launch AI CRM that predicts hidden real estate deals

Presence® CRM scans contacts, social data, and net worth shifts to help agents find deals before they happen.

APAC’s brand perception winners in November 2025

YouGov’s latest rankings spotlight the brands gaining ground with consumers across Australia, Indonesia, Malaysia, and Thailand

Xtremepush acquires Scrimmage to unify CRM, loyalty, and gamification

Xtremepush acquires Scrimmage to unify CRM, loyalty, and gamification

The martech platform is merging CRM, gamification, and loyalty into one data-powered stack

Nitro Commerce raises US$5M to scale its AI-driven growth platform

Nitro Commerce raises US$5M to scale its AI-driven growth platform

With digital growth stalling for many brands, Nitro wants to become the AI-powered fix for India’s commerce chaos

Reddit launches AI-powered Max Campaigns for smarter ad buying

Reddit launches AI-powered Max Campaigns for smarter ad buying

Reddit's Max Campaigns automates media buying using machine learning and user-driven insights

PMG acquires Digital Voices to scale influencer marketing intelligence

PMG acquires Digital Voices to scale influencer marketing intelligence

PMG acquires influencer agency Digital Voices, adding Chord and Composer tools to its Alli tech platform.

AI layoffs are coming, say VCs

AI layoffs are coming, say VCs

Enterprise investors expect AI to reshape the labor market by 2026. Marketers should pay close attention

Content Marketing

How to establish your brand pillars for content marketing success

From defining your brand purpose to creating a consistent content calendar, every step is crucial in developing a strong brand foundation that distinguishes you in the digital marketplace.