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Earned media examples: 8 types of coverage B2B teams can actually earn

public-relations

Earned media examples: 8 types of coverage B2B teams can actually earn

Eight practical earned media examples for B2B teams, plus what counts, what does not, how to create earned attention, and how to measure it.

Riot Games and Pop Mart tease VALORANT collectibles, starting with Jett

Riot Games and Pop Mart tease VALORANT collectibles, starting with Jett

Pop Mart confirms a VALORANT figure collection with Jett revealed first. Key open questions: release timing, regions, pricing, and blind-box format.

Guinness turns matchday identity into a customizable fan uniform

Guinness turns matchday identity into a customizable fan uniform

Guinness reunites with Tobyato for a customizable Singapore football jersey as Guinness 0.0 enters Southeast Asia.

AI didn't kill the writing job. It made everyone an editor.

AI didn't kill the writing job. It made everyone an editor.

A content operation that once needed 20 writers can now run on one person and a well-trained AI system, according to a conversation between C2 Media's Enricko Lukman and StoryMint's Miftahul Khoir. The catch: someone still has to know what good looks like.

EU Kids Act sets a 13-to-15 age ladder for social platforms

EU Kids Act sets a 13-to-15 age ladder for social platforms

The EU Kids Act would set new age tiers for social platforms, with implications for onboarding, targeting, measurement and compliance.

Meta One puts a US$14.99 entry price on Meta's marketing stack

Meta One puts a US$14.99 entry price on Meta's marketing stack

Meta One packages AI, publishing and analytics into paid creator and business plans, turning Meta's subscription tests into a marketed stack.

Wonderful Pistachios turns 7 college athletes into a year-round NIL content engine

Wonderful Pistachios turns 7 college athletes into a year-round NIL content engine

Wonderful Pistachios signs seven college athletes across six sports, turning its first NIL roster into a year-round social content engine.

Bluey enters 5 Mattel brands as fandom moves beyond the screen

Bluey enters 5 Mattel brands as fandom moves beyond the screen

Mattel and BBC Studios are extending Bluey beyond the screen through five established toy and game franchises.

OpenAI tests ChatGPT ads that open branded AI conversations

OpenAI tests ChatGPT ads that open branded AI conversations

OpenAI is testing Sponsored Agent ads that turn a click into a branded conversation inside ChatGPT. The format creates a new commerce surface, but gives retailers a harder choice between conversational convenience and control of the customer journey.

Press release format: an annotated template for PR teams

public-relations

Press release format: an annotated template for PR teams

A practical press release format with an annotated template, section rules, delivery guidance, and a pre-send QA checklist for PR teams.

Google is quietly paying publishers when their content shapes AI answers

Google is quietly paying publishers when their content shapes AI answers

Google is reportedly paying select publishers whose content helps generate AI answers, but the formula behind those payments remains opaque.

Influencer Marketing

The algorithm rewards extremes: what that means for brands working with creators

Algorithms can reward creator escalation. Here is how brands can vet for risky growth patterns, set boundaries, and decide what kind of attention is worth buying.

Beauty influencer marketing: how brands turn creator trust into repeat purchase

Influencer Marketing

Beauty influencer marketing: how brands turn creator trust into repeat purchase

A practical beauty creator marketing playbook for product fit, real-use testing, proof-led briefs, audience feedback, and conversion signals.

Microsoft published its AI rulebook as a draft and asked the internet to attack it

public relations

Microsoft published its AI rulebook as a draft and asked the internet to attack it

Microsoft made the unfinished format part of the message: invite criticism, name the weak spots, and promise to show what changed.

Liverpool FC expands premium lifestyle push with new Firma collection

Liverpool FC expands premium lifestyle push with new Firma collection

Liverpool FC’s Firma collection leans into understated fan fashion, backed by a faster global e-commerce platform, personalised recommendations, and member

How Apple raised iPhone prices without the backlash

public relations

How Apple raised iPhone prices without the backlash

The strongest price increase message starts before the number arrives. Apple's 2026 iPhone sequence shows how timing, options and messenger choice can change the reaction.

Levi’s turns ROSÉ’s denim drop into a fan-first pop-up tour across Asia

Levi’s turns ROSÉ’s denim drop into a fan-first pop-up tour across Asia

Levi’s brings ROSÉ’s denim capsule to Asia with custom patches, charms, and pop-ups in Tokyo, Seoul and Shanghai, plus a wider APAC release.

HSBC turns its celebrity ambassadors into a pop group for RewardCash

HSBC turns its celebrity ambassadors into a pop group for RewardCash

HSBC combines Charmaine Sheh, Keung To, Fatboy and Ah Dee as Rewardor, using a pop song to explain its broader RewardCash proposition.

ENGWE turns Robin van Persie’s GOAT status into a reliability pitch

ENGWE turns Robin van Persie’s GOAT status into a reliability pitch

ENGWE uses Robin van Persie’s reputation for consistency to turn a football partnership into a broader reliability story for e-bikes.

Matin Kim taps Stray Kids’ Lee Know for its FW26 campaign

Matin Kim taps Stray Kids’ Lee Know for its FW26 campaign

Matin Kim’s FW26 campaign with Lee Know uses intimate visuals and genderless silhouettes to translate brand philosophy into wearable styling cues.

Rexona’s new Southeast Asia ads turn “sweat anxiety” into a real storyline

Rexona’s new Southeast Asia ads turn “sweat anxiety” into a real storyline

Rexona’s new SEA campaign in Indonesia and the Philippines frames sweat as a social “mental load,” extending its global platform with local moments.

Hyunjin x GUESS Jeans shows how K-pop teasers turn fashion drops into events

Hyunjin x GUESS Jeans shows how K-pop teasers turn fashion drops into events

GUESS JEANS revealed Hyunjin after a cryptic teaser. A look at how fandom decoding, Reels, and fast availability shape fashion demand.

HYROX addresses Beijing race incident as PUMA gets “Pooma” comments

HYROX addresses Beijing race incident as PUMA gets “Pooma” comments

HYROX says medical and biocontaminant rules were unclear in Beijing. The backlash also pulled PUMA into a fast-moving comment-section narrative.

Pos Malaysia answers an AI nostalgia trend with real archives

Pos Malaysia answers an AI nostalgia trend with real archives

Pos Malaysia used genuine 1980s photographs to join an AI nostalgia trend, showing how owned history can give brand content stronger provenance.

G-Dragon leads McDonald’s gochujang campaign across 13 Asian markets

G-Dragon leads McDonald’s gochujang campaign across 13 Asian markets

McDonald’s Korea brings G-Dragon to a 13-market campaign built around gochujang butter menu items and limited PEACEMINUSONE merchandise.