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CeraVe teams up with the NBA

CeraVe teams up with the NBA

CeraVe becomes the NBA’s official skincare and haircare partner. Here’s what this cultural crossover means for marketers

Spotify’s Tunetorials turns ad lessons into bangers

Spotify’s Tunetorials turns ad lessons into bangers

A new series from Spotify Advertising blends marketing education with original tracks and music videos

Serbiz proves TikTok doesn’t need polish, just show up and hustle

Content Marketing

Serbiz proves TikTok doesn’t need polish, just show up and hustle

Forget perfect. Serbiz’s unfiltered, honest content scaled across Southeast Asia

Agoda taps travel creators with new ambassador program

Agoda taps travel creators with new ambassador program

Agoda’s new affiliate model gives creators cash, comps, and campaign visibility

KitKat’s Break Buddies bring collectibles into snacking culture

KitKat’s Break Buddies bring collectibles into snacking culture

New limited-edition plushies from KitKat highlight the brand’s push into lifestyle marketing

AI personas are speeding up strategy but are marketers relying on them too much?

AI personas are speeding up strategy but are marketers relying on them too much?

Marketers love the speed of AI personas but experts warn not to treat them like crystal balls

Brands ride the Swift wave again with “The Official Release Party of a Showgirl”

Brands ride the Swift wave again with “The Official Release Party of a Showgirl”

Swift’s three-day theatrical event broke box office rules and inspired a wave of brand activations. Here’s what made it work

Meta’s new ‘Vibes’ feed pushes AI-generated videos

Meta’s new ‘Vibes’ feed pushes AI-generated videos

Meta’s AI video feed debuts to user skepticism. Here's what it means for marketers navigating the short-form race

McDonald’s revives Monopoly with Gen Z flair and nostalgic chaos

McDonald’s revives Monopoly with Gen Z flair and nostalgic chaos

McDonald’s resurrects Monopoly with digital twists, influencer firepower, and Gen Z sensibility

Brands are rewriting the rules of TV advertising

Brands are rewriting the rules of TV advertising

At Tatari’s Forward 2025, marketers shared how they’re turning TV into a performance channel

Edelman repositions for AI era with new leadership and tech platform

Edelman repositions for AI era with new leadership and tech platform

Edelman unveils AI strategy and appoints new execs to capture more marketing budgets

TikTok is back in Indonesia, but its regulatory tightrope just got shakier

TikTok is back in Indonesia, but its regulatory tightrope just got shakier

TikTok just regained its licence in Indonesia after a brief suspension. Here’s how the drama unfolded and what marketers need to know next

The agency model is dying and marketers need to adapt fast according to Forrester's 2026 predictions

The agency model is dying and marketers need to adapt fast according to Forrester's 2026 predictions

Forrester predicts a fundamental shift in the agency-client relationship driven by AI, consolidation, and creator disruption

Duolingo’s new ads platform leans into charm to connect with Gen Z

Duolingo’s new ads platform leans into charm to connect with Gen Z

Duolingo’s new character-led ad formats aim to win over Gen Z without disrupting the user experience

1664’s Robert Pattinson play signals a bold new chapter in beer marketing

Content Marketing

1664’s Robert Pattinson play signals a bold new chapter in beer marketing

With Robert Pattinson front and center, 1664 is chasing a new cultural narrative around beer and good taste

Key takeaways from Meltwater's US Digital 2025 report

Key takeaways from Meltwater's US Digital 2025 report

The US is 93% online, 73% social, and fully mobile—here’s what marketers should do about i

OREO brings the K-pop heat with BABYMONSTER in limited-edition collab

Content Marketing

OREO brings the K-pop heat with BABYMONSTER in limited-edition collab

A bold K-pop partnership brings OREO closer to Gen Z. Here’s how brands can take notes.

Meta offers ad-free Facebook and Instagram in the UK, for a price

Meta offers ad-free Facebook and Instagram in the UK, for a price

Meta is giving UK users the option to pay for ad-free access. This could reshape how marketers reach audiences.

Google’s search dominance is cracking: what marketers should watch

Google’s search dominance is cracking: what marketers should watch

As Google’s search market share dips, here’s what marketers need to know about the shifting landscape

Indonesia's digital growth in 2025 according to Meltwater

Indonesia's digital growth in 2025 according to Meltwater

With over 212M internet users and 143M social media identities, Indonesia’s digital landscape keeps shifting. Here’s what marketers need to know

Sephora and Rare Beauty spotlight youth mental health with global campaign

Sephora and Rare Beauty spotlight youth mental health with global campaign

A global fragrance campaign aligns beauty with purpose, driving mental health access across 25 markets

Mastercard enters the media game with a pitch to advertisers

Mastercard enters the media game with a pitch to advertisers

Mastercard enters the retail media race with a data-rich network spanning banks, publishers, and merchants

5 brands thriving with Gen Z: what they're doing right

5 brands thriving with Gen Z: what they're doing right

Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.

Why luxury marketers should watch Hong Kong and Singapore this Golden Week

Why luxury marketers should watch Hong Kong and Singapore this Golden Week

A new MDRi survey reveals how ultra-rich Chinese travelers are spending during Golden Week 2025

Pizza Hut revives classic logo with a twist

From slanted typography to plush garlic bread toys, Pizza Hut is refreshing its image worldwide.