AI tools to boost your B2B video marketing game

Uncover the benefits of AI-driven tools in B2B video marketing and learn how to choose the right one for your needs.

AI tools to boost your B2B video marketing game

In an era where digital content is king, video marketing offers compelling ways for businesses to communicate their value proposition compellingly and engagingly. With the average user's preference shifting towards visual content over textual descriptions, videos provide a dynamic platform to demonstrate products, explain complex solutions, and share customer testimonials.

Here are 5 AI tools that can assist in video creation:


FlexClip is an intuitive AI-powered video maker that simplifies the process of creating professional videos. With a wealth of customizable templates and an easy-to-use interface, it allows marketers to produce high-quality videos without prior editing experience.

FlexClip offers a tiered pricing model starting with a free plan that provides basic features and limited exports. For more advanced capabilities, their paid plans start from $9.99 per month, offering higher video quality and more export options.


Synthesia stands out by enabling users to create videos from text using AI-driven avatars. This tool is particularly beneficial for businesses that need to produce multilingual content, as it can generate videos in various languages, reducing the barrier of language constraints.

Synthesia's pricing starts at US$30 per month, which includes 10 minutes of video generation per month. For larger needs, enterprise packages are available, providing additional features like custom avatars and increased video lengths.

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Murf AI

Murf AI specializes in voiceover technology, allowing users to choose from a range of AI voices that sound natural and engaging. This is particularly useful for creating compelling narratives in videos where the quality of audio can significantly impact viewer retention.

Murf AI offers plans starting at US$19 per month for basic features, with more comprehensive plans priced higher, providing access to more voices and longer voiceover durations.

Invideo AI

InVideo helps marketers transform content into captivating videos with a rich library of templates and a powerful video editing suite. Its AI-driven insights also suggest improvements, making the tool valuable for both novice and experienced video creators.

InVideo provides a free plan with limited features and watermarks on videos. Paid plans start at US$15 per month, which remove watermarks and provide access to premium templates and higher video production limits.


Lumen5 leverages AI to assist marketers in converting blog posts and other textual content into engaging videos. Its capability to automatically draft storyboards based on text input makes it a favorite among content marketers looking to repurpose existing content into video format.

Lumen5 offers a free starter plan with basic features, while professional plans start at US$79 per month, offering more advanced features like higher resolution and branded templates.

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Choosing your AI tool to up your video marketing game

When selecting AI tools for B2B video marketing, ease of use is paramount. The tool should be intuitive enough that all team members can operate it effectively without needing extensive technical skills. This accessibility ensures that the tool can be integrated quickly into your marketing strategy, facilitating rapid content creation and iteration.

Customization is a critical factor in choosing an AI video tool. The ability to tailor videos to specific branding guidelines is essential for maintaining brand consistency across all marketing materials. A good AI tool should offer extensive customization options such as templates, color schemes, and branding elements that can be easily adjusted to align with your company's identity.

Consider the integration capabilities of the AI tool with other marketing software. This is crucial for creating a seamless workflow and enabling data-driven strategies. Tools that can integrate with CRM systems, social media platforms, and analytics tools can provide more comprehensive insights into video performance and audience engagement, thereby enhancing the overall marketing efforts.

Scalability should be another key consideration. As your business grows, your video marketing needs will evolve. Choose an AI tool that can scale with your business, accommodating increased demand without sacrificing performance or quality. Tools that offer various pricing tiers or upgraded services can provide more flexibility as your marketing requirements become more complex.

Finally, evaluate the level of support and the community surrounding the AI tool. Comprehensive support can resolve technical issues swiftly, ensuring minimal downtime. Additionally, a vibrant community can offer useful insights and best practices that can enhance your video marketing efforts. Tools with active forums, tutorials, and responsive customer service teams are preferable as they indicate a commitment to user success and product improvement.

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