Martech Tripadvisor is chasing app loyalty and pivoting with AI as Google search starts slipping With traffic from Google slipping, Tripadvisor is rethinking discovery, app engagement, and AI strategy
Martech Sell-side decisioning is making programmatic advertising smarter New tech is turning the supply side into a strategic lever for targeting, pricing, and media quality. Here’s what that means for your ad strategy.
Martech LG uses AI-generated songs to strike emotional chords in new brand campaign LG wants to rebuild emotional bonds with AI-created songs—marketers should take note
Martech Top 13 AI marketing tools for photo and video editing: a comprehensive review Explore the top AI-powered tools that simplify photo and video editing, making professional content creation accessible to all.
Martech Publishers pivot to Reddit and Facebook as Google traffic wanes With search traffic falling, Reddit and Facebook become unlikely heroes
Martech Inside POP MART’s playbook for dominating Southeast Asia’s collectibles scene The blind box giant, POP MART, is betting big on AI-powered drops, creator commerce, and community-driven campaigns across Lazada
Public Relations What is a PR agency and when do you need one? What is a PR agency? Uncover its role in media relations, crisis handling, and cost breakdowns.
Martech Music videos are becoming luxury’s next big ad space Music videos are evolving into high-impact marketing tools—especially for luxury brands looking to reach Gen Z
Content Marketing TikTok’s 2025 insights might hold the key to your next big strategy Quick trends fade, but cultural shifts last. TikTok’s 2025 insights show how marketers can move past fads to build meaningful connections.
Lists Five agencies in Asia that specialize in thought leadership Thought leadership is great for helping your brand gain credibility in the market, particularly for B2B firms. Here are five agencies in Asia that can help.
Martech Reddit turns AI into ad fuel: what marketers should know With AI-powered tools, Reddit offers brands a smarter way to read the room.
Content Marketing Gen Z’s financial stress is fueling a new kind of consumerism With economic strain and social values front and center, Gen Z demands more from brands. Here’s how to respond.
Martech Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans Coca-Cola taps into AR and fan nostalgia for its biggest Disney crossover yet
Guides 11 great press release examples (plus tips) New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.
Martech Pinterest is Gen Z’s new mall: here’s how brands can show up Gen Z is turning Pinterest into a shopping destination. Marketers, take notes.
Martech CVS and Reddit partner up on retail media targeting CVS and Reddit launch a data partnership that gives marketers new offsite targeting and sales tracking capabilities
Content Marketing Matcha madness: how brands are capitalizing on the green gold rush Matcha is no longer just a wellness trend—it’s a branding powerhouse. Here’s how marketers can tap into its green momentum.
Martech Dove’s AI-era real beauty campaign wins big at Cannes Lions From beauty standards to public transport, this year’s Cannes Lions campaigns tackled AI, incentives, and misinformation
Content Marketing The great generation divide: marketing from Gen Beta to Boomers in 2025 From AI natives to digital adapters—here's what brands need to know about marketing across generations.
Content Marketing Nike goes full horror to make football thrilling again Nike’s new “SCARY GOOD” campaign brings horror tropes to the pitch—here’s how brands can learn from its bold creative reset
Content Marketing JINRO rides Squid Game hype again with season 3 soju collab JINRO’s new campaign with Netflix reveals how fan activations can drive global product demand
Martech Disney and Amazon team up to target streaming viewers more precisely Disney and Amazon’s new DSP integration raises the stakes for streaming ad targeting—marketers, take note
Martech The future of AI in marketing 2025: trends, tools and strategies Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
Content Marketing Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline Jetstar Asia is folding despite a strong brand parent. Here's why marketing alone couldn't carry it through.
Martech The Guardian unifies programmatic ad ops to simplify global buys The Guardian merges US, UK, and Australia ad teams to streamline curation and reduce friction for global buyers
