News Instagram Reels adds skippable ads Instagram is testing skippable Reels ads, skipping creators in the process
News The New York Times launches TikTok-style Watch tab with human curation With its new Watch tab, The New York Times moves beyond text into immersive mobile video
Reports Generative AI will break customer trust for a third of brands, Forrester warns Forrester predicts one-third of companies will frustrate customers with bad AI tools
News OpenAI’s Sora 2 sparks antisemitism controversy Sora 2 is surfacing antisemitic AI videos. Here’s what this means for brand safety, content moderation, and AI trust
News The Ordinary calls out skincare lies with ‘The Periodic Fable’ The Ordinary launches a bold campaign spotlighting overhyped beauty jargon
Reports Sport fandom in APAC is changing fast according to We Are Social's report We Are Social’s new report reveals four cultural shifts transforming sport engagement in Asia-Pacific
News Tiffany & Co. wraps love in cinematic holiday push starring Anya Taylor-Joy A new film-led campaign cements Tiffany’s stance on love as the ultimate luxury
News PayPal plugs into ChatGPT to fuel the next wave of AI-powered commerce PayPal teams up with OpenAI to power in-chat payments and kick off the next wave of AI commerce
Reports Why personal branding is now your career strategy, not a side hustle From LinkedIn to burnout, here’s how personal branding is reshaping modern career paths
News McDonald’s stages a global heist for UK menus McDonald’s turns social envy into brand buzz with a multi-phase global stunt
News HBO Max floats red balloons across Asia to promote IT: Welcome to Derry HBO Max’s Asia stunt blends physical horror and digital buzz ahead of IT: Welcome to Derry premiere
Martech AI is now the new front door to the internet according to McKinsey study AI summaries now dominate Google results, threatening 50% of brand traffic. Here’s what to do next
Martech The rise of student influencers As student creators gain traction, content marketers must adapt
News Heineken trolls AI companions with cheeky wearable and IRL message As AI companions gain traction, Heineken’s latest campaign urges consumers to connect offline, ideally over a cold beer
News CHAGEE turns back the clock with a modern twist on Chinatown teahouses The modern tea brand launches Pagoda House to revive community-centric tea culture
Reports How TikTok is reshaping the job hunt for Gen Z and millennials Career advice is trending on TikTok, and it’s not just noise. Learn how it’s impacting recruitment and brand perception.
News OH!SOME turns Pixar nostalgia into collectibles for daily life OH!SOME’s Disney collaboration shows how IP nostalgia can drive regional brand engagement
News Cathay’s short film invites travelers to slow down, explore, and get inspired Cathay’s newest brand push invites travelers to rethink how they experience a destination
Reports When is creativity at its peak? Adobe Express’ global study breaks it down Adobe Express’ latest data shows when people feel most creative and how marketers can work smarter around it
Spotlight Exclusive: How Clean Cult’s “Join the Cult” campaign made sustainability go viral Clean Cult’s TikTok campaign turned a taboo word into a sustainability movement. Here’s how they pulled it off
News WPP launches Open Pro to put AI marketing power directly in clients’ hands With Open Pro, WPP becomes the first global agency group to commercialise its AI stack at scale
News Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys Netflix just signed Mattel and Hasbro as co-licensees for KPop Demon Hunters. Brands should pay attention
Martech 10+ brands thriving with Gen Z: what they're doing right Discover how 10+ brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.
News Amazon Ads doubles down on Australia to prove full-funnel marketing isn’t a myth Amazon Ads is using Australia to show how streaming, shopping, and AI can finally link brand dollars to conversions
News Messi goes platinum with AI and VFX-powered fragrance campaign BCM Media fuses technology and storytelling in Messi Platinum’s high-gloss rollout
