Reports Gen Z uses AI more, but Skyword says they are also correcting it Skyword's latest survey suggests Gen Z is embracing AI for research while becoming increasingly willing to challenge inaccurate AI-generated information.
Reports 57% of PR professionals now use AI for press releases, says PR Newswire's 2025 report PR Newswire's 2025 report finds 57% of communications professionals use AI for press releases.
Guides How brands build Gen Z communities that last beyond TikTok Gen Z is gravitating toward Reddit, Discord, Substack, and other participation-first spaces. This guide explores how marketers can build communities that survive changing algorithms.
News Shopee lands in ChatGPT as Sea and OpenAI expand AI commerce across Southeast Asia The ecommerce giant becomes OpenAI's latest commerce partner as conversational shopping moves from experiment to mainstream retail experience.
Reports Skyword survey reveals AI trust gap as consumers turn to third-party validation Skyword's latest survey reveals why visibility in AI search is no longer enough to earn consumer trust.
News After Levi’s, Gillette joins the World Cup branding workaround trend The stadium sponsor leaned into FIFA’s branding rules with a playful social post.
Guides The complete GEO content audit checklist for AI search visibility Learn how to audit your content for ChatGPT, Perplexity, and Google AI Overviews, identify visibility gaps, and prioritize the fixes that matter most.
News How Pocky is giving its 60-year-old brand a Gen Z glow up As Gen Z seeks authentic experiences, Pocky is repositioning itself as a symbol of everyday connection and shared moments.
News Tropicana’s new “Give Life Some Juice” campaign turns juice marketing into a tropical cinematic universe Tropicana’s latest global platform shifts the focus from orange juice heritage to immersive brand experiences and everyday uplift.
martech Top AI-powered PR tools for media monitoring and outreach From media monitoring and journalist outreach to AI-powered pitching and answer engine visibility, these are the PR tools shaping communications workflows in 2026.
News AB InBev turns bars into stadiums for FIFA World Cup 2026 with global “Cheers to Bars” platform The brewer is using FIFA World Cup 2026 to transform local bars into community-powered fan hubs worldwide.
martech The rise of student influencers As student creators gain traction, content marketers must adapt
News Anua taps KPop Demon Hunters fandom with year-long skincare collaboration Anua’s latest campaign turns skincare into a cultural experience for K-pop and animation fans.
Reports Oobit study finds young Americans are rethinking banks as crypto spending conversations surge Survey and Reddit data suggest Gen Z and millennials are exploring alternative financial systems while redefining trust in banking.
martech The future of AI in marketing 2026: trends, tools and strategies Discover AI marketing's future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
News OpenAI and Lionel Messi team up to bring ChatGPT Images to football fans OpenAI’s first global collaboration with Lionel Messi turns football fandom into an AI-powered creative experience, giving marketers a glimpse of how participation may replace passive sponsorships.
Guides TikTok marketing mistakes that trigger Gen Z backlash For brands targeting Gen Z, TikTok risk is no longer just about harmful content adjacency. It is also about avoiding posts that feel forced, fake, undisclosed or tone deaf enough to trigger public backlash.
News EA launches EA Advertising to bring brands deeper into gameplay For marketers, EA Advertising signals a bigger shift from interruptive ads to playable brand presence.
News CLEAR Men turns FIFA World Cup 2026 fans into the stars of its latest global campaign Learn how CLEAR Men is using fan culture, sponsorship marketing, and FIFA World Cup 2026 to strengthen brand engagement.
Reports Marketers face new loyalty risks as consumers delegate choices to AI As consumers hand off brand research and communications to AI, loyalty programs may need less discounting and more ongoing investment in frictionless journeys and customer insight.
News Levi’s turns FIFA’s logo blackout into a viral branding win ahead of World Cup 2026 Levi’s may have lost stadium signage visibility, but it gained something far more valuable: attention.
Reports How Gen Z football fans could reshape World Cup marketing in Singapore Learn what marketers can take from Gen Z viewing habits ahead of the 2026 FIFA World Cup in Singapore.
News Nike’s ‘Rip the Script’ campaign turns football marketing into a cultural universe Nike is betting that football culture, not just football stars, will drive engagement this summer.
Guides What is a press release boilerplate? Examples, tips, and common mistakes A practical guide to writing company boilerplates that provide journalists, customers, and AI systems with clear and accurate business information.
public relations Best free press release distribution services for startups and small businesses Compare the best free press release distribution services for startups. Honest platform breakdown, comparison table, and when free tools stop being enough.
