news OpenAI’s enterprise AI push signals the rise of the workplace superapp OpenAI wants AI agents and ChatGPT to become the operating system for modern work
news Chelsea FC and Nike turn a kit launch into a global fan culture movement The club's "Can't tame us" campaign shows how fan communities, culture, and anticipation are becoming the new playbook for sports marketing.
Guides How to turn one pillar article into a full content cluster A practical guide to turning one strong pillar article into a connected content cluster that supports topical authority, rankings, and long-term organic traffic.
news Hyundai’s FIFA World Cup 2026 campaign blends football stars, robotics, and cultural storytelling Hyundai uses Son Heung-min and Atlas to connect mobility innovation with football fandom ahead of FIFA World Cup 2026.
Reports Meta AI is the most trusted AI platform for personal data, but Americans still don’t trust AI New Cloaked research reveals a trust gap in AI, even as Meta AI users report the highest confidence in how platforms handle personal data.
news Vaseline appoints JENNIE as global ambassador for its body care collection Discover why Vaseline partnered with JENNIE and what the move signals for beauty marketing and body care growth.
Guides How to use AI for campaign planning, not just content writing Most marketers use AI to create content. The bigger opportunity is using AI to improve audience research, campaign strategy, channel selection, and budget planning before content production begins.
news DuckDuckGo’s no-AI search gains momentum as users push back on AI-first search As Google pushes deeper into AI-generated search, DuckDuckGo is attracting users who still prefer direct links, traditional results, and greater control over their search experience.
news Duolingo lets learners recover lost streaks for Duo’s birthday, and it’s a retention play marketers should watch Duolingo is finally granting one of its most requested features, giving lapsed learners a path back while showcasing how product design can drive re-engagement.
Reports Gen Z overthinking is now a marketing signal, not just a social trend New EXTRA Gum research shows how texting anxiety, social pressure, and digital self-awareness are shaping Gen Z behavior and creating new challenges for marketers
news Jason Momoa crashes the LEGO boardroom to champion play in new World Play Day campaign LEGO’s World Play Day campaign uses comedy, celebrity storytelling, and a playful corporate parody to remind families why creativity still matters.
news APAC marketers say human connection matters more as AI content floods the market The conversation around AI is shifting from content volume to authenticity, trust, and business outcomes.
news Ask YouTube brings conversational AI search to video as YouTube expands Gemini Omni for Shorts The new AI-powered search experience blends videos, Shorts, and text answers, creating new opportunities and challenges for marketers.
news Anua names Kendall Jenner as first global ambassador as K-beauty brand doubles down on global growth The skincare brand is pairing celebrity influence with its fast-growing PDRN product line.
Guides How to choose which marketing tasks to automate with AI Most marketing teams do not fail at AI because of the tools. They fail because they automate the wrong tasks first. Here's a practical framework for making better automation decisions.
news Meta quietly launches Forum, a Reddit-style app built around Facebook Groups Forum turns Facebook Groups into a Reddit-style experience as Meta expands its portfolio of specialized social apps.
news Nike and BTS turn tour merch into a global fandom marketing engine Nike’s BTS WORLD TOUR “ARIRANG” collaboration shows how brands are turning fans into co-creators.
Reports Adobe report finds agentic AI readiness lags behind adoption ambitions New Adobe research shows organizations want autonomous AI, but most still lack the data, governance, and measurement foundations to support it.
news ClickUp’s AI layoffs signal a new phase of workforce transformation ClickUp’s workforce cuts reveal how AI agents are moving from productivity tools to operational infrastructure, forcing companies and marketers to rethink how work gets done.
news OREO and BTS launch hotteok-inspired cookie collaboration across 80+ markets BTS’ first global snack partnership shows how brands are rethinking fan engagement at scale.
Reports Why outdated fonts are hurting digital marketing performance Designers are warning that outdated typography choices may quietly reduce trust, readability, and conversion performance online.
news Spotify’s disco ball logo sparked a branding trend, and marketers should pay attention Spotify’s glittery anniversary logo accidentally became a masterclass in social-first brand engagement
Guides How to refresh old content without hurting rankings How to update aging pages without confusing Google or losing the rankings you already earned
Guides How to audit topical authority across your website A step-by-step framework to uncover content gaps, cannibalization, and weak topic clusters before they hurt your SEO visibility.
news Meta shifts 7,000 staff into AI roles as APAC cuts deepen restructuring Meta’s latest restructuring shows how aggressively big tech is reorganizing around AI-first operations.
