Content Marketing Modern content marketing strategies beyond SEO Explore how content marketing has evolved from SEO tactics to strategies focusing on audience engagement across multiple digital channels.
Reports Blind boxes are a Gen Z hit, but older shoppers are not buying the hype GrowthOps Asia’s new research shows why blind boxes are powerful, polarising, and risky when brands overgeneralise Gen Z behaviour.
news Dua Lipa sues Samsung over TV box image use, raising new brand safety questions for marketers Samsung’s Dua Lipa lawsuit shows why marketers need stronger image rights governance and creator licensing controls
news TikTok World 2026 introduces AI ad tools, creator search, and in-app travel booking for marketers TikTok’s latest ad updates push AI deeper into creative production, creator discovery, and in-app commerce.
news adidas brings FIFA World Cup 2026 pet jerseys to with matching kits for owners and pets The sportswear giant is turning football fandom and pet culture into a lifestyle marketing play ahead of FIFA World Cup 2026™.
news The real marketing lesson behind the “Millennial vs Gen Z” trend Brands are turning generational copy jokes into a lesson on attention, context and cultural fluency.
Content Marketing Disney+ expands ‘A Lifetime of Great Stories’ campaign with cinematic cross-generational storytelling The streaming platform’s latest campaign positions Disney+ as a companion across every stage of life.
news Amazon wants to reinvent the upfront with AI, live sports, and agentic shopping Amazon is reframing upfront advertising around AI optimization, authenticated data, and commerce-driven streaming media.
news Skyword launches CAI to measure brand authority in AI search The new metric helps enterprise marketers see whether AI engines cite, trust, and frame their brand in category conversations.
news FOX launches AdStudio to turn fandom into measurable ad performance FOX wants to turn premium fandom and streaming engagement into measurable business outcomes with its new AI-native ad platform.
news Meta opens its ad stack to outside AI, and marketers need an operating model Third-party AI tools can now plug into Meta campaign management, but access alone will not fix messy workflows.
martech Google’s VP of Search Liz Reid says AI is changing search behavior, not killing the web Elizabeth Reid explains why Google believes AI will reshape Search behavior, not replace the open web
Content Marketing Starbucks Chilled Coffee reframes RTD marketing around self-expression, not energy boosts The campaign taps into Gen Z’s growing frustration with performative identity and pressure to tone themselves down.
Content Marketing The ultimate list of TikTok trends for Gen Z marketing in 2026 Gen Z is rewriting the rules of brand discovery—and TikTok is where it’s happening.
news Cathay marks 80 years with a short film built on memory, distance, and home The airline’s new short film uses family, Hong Kong memory, and archive-led details to make legacy feel personal.
news OpenAI expands ChatGPT ads pilot with self-serve Ads Manager and CPC bidding ChatGPT’s ads pilot is expanding globally as OpenAI builds a full conversational advertising platform.
martech The future of AI in marketing 2026: trends, tools and strategies Discover AI marketing's future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
Reports 55% of businesses are consolidating software tools to adopt AI Businesses are replacing working software, consolidating vendors, and reshaping procurement strategies as AI adoption accelerates across enterprise tech stacks.
martech How topic clusters and internal linking build topical authority Why search engines and AI Overviews reward connected content instead of isolated blog posts
news Instagram’s ‘Instants’ test signals a shift toward private social sharing Meta’s disappearing photo app could reshape how brands approach private social engagement
Reports Smarter aisles are forcing retail media budgets to grow up The quiet merger of shelf space and screen space is changing how brands think about retail media, shopper marketing, and omnichannel investment.
news FOX One and Indeed turn World Cup fandom into a US$50,000 creator job FOX Sports and Indeed are turning football fandom into a creator-led streaming spectacle for FIFA World Cup 2026™
news Meta’s AI-scaled ad engine lifts revenue 33% as pricing power deepens AI-driven ad optimisation is helping Meta grow faster from the same audience while increasing advertiser dependence on its ecosystem.
Reports The localization mistakes marketers wish they could take back New Lokalise research reveals how translation mistakes damage campaigns, dilute brand voice, and force marketers to rethink global expansion.
news OpenAI’s ad manager code hints ChatGPT ads may be heading for conversions New code hints suggest ChatGPT ads may evolve from awareness placements into measurable performance campaigns.
